Chapter 4 Marketing and Advertising in E-Commerce

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Chapter 4 Marketing and Advertising in E-Commerce by Mind Map: Chapter 4 Marketing and Advertising in E-Commerce

1. Influential Factors

1.1. Personal Characteristics

1.2. Product/Service Factors

1.3. Merchant and Intermediary Factors

1.4. EC Systems

1.4.1. Motivational Factors

1.4.2. Hygiene Factors

1.5. Environmental Factors

2. Purchasing-Decision Model

2.1. Need indentification

2.2. Information search

2.2.1. Product brokering

2.2.2. Merchant brokering

2.3. Evaluation of alternatives

2.4. Purchase and delivery

2.5. Postpurchase activities

3. Players In The Consumer Decision Process

3.1. Initiator

3.2. Influencer

3.3. Decider

3.4. Buyer

3.5. User

4. How to Increase Trust in EC

4.1. Improve your website

4.2. Affilate with an Objective Third Party

4.3. Establish Trustworthiness

5. Market Segmentation

5.1. Process of dividing a consumer market into logical groups or conducting marketing research and analysing personal information

6. One-to-one marketing

6.1. Marketing that treats each customer in a unique way

7. Personalization and Behavioral Marketing

7.1. Personalization

7.1.1. Matching if services, products, and advertising content with individual consumers and their preferences

7.2. User profile

7.2.1. Requirement, preference, behaviors, and demographic traits of a particular customer

8. EC Market Research

8.1. Observing Customer's Movement Online

8.2. Web bugs

8.3. Spyware

8.4. Web Analytics and Mining

8.5. Clickstream data

8.6. Web mining

9. Major Categories of Ads

9.1. Classified Ads

9.2. Display Ads

9.3. Interactive Ads

10. Online Advertising Method

10.1. banner

10.2. pop-up ad

10.3. pop-under ad

10.4. e-mail marketing

10.5. e-mail advertising

10.6. search advertising

10.7. viral marketing

10.8. video ads

10.9. advergaming

10.10. augmented reality

11. Mobile Marketing

11.1. Conducting marketing on or with a mobile device

12. Advertising Strategies and Promotions

12.1. Spamming

12.2. Permission advertising

12.3. Affiliate Marketing

12.4. Ads as a Commodity

12.5. Selling space by Pixels

12.6. Personalized Ads

12.7. Webcasting

12.8. Ad Exchanges

12.9. Advertisement as revenue model