CUSTOMER

1. Purchase of goods and services

2. Needs

2.1. 1. Physiological

2.2. 2. Safety

2.3. 3. Social

2.4. 4.Esteem

2.5. 5. Self-actualization

3. Types of customer

3.1. 1. Loyal

3.2. 2.Discount

3.3. 3.Impulsive

3.4. 4.Needs Based customers

3.5. 5. Wandering Customers