1. How do advertisers use this to their advantage?
1.1. Is this a good method of hooking buyers using the band wagon method?
1.1.1. Where can we find this already happening?
1.1.2. Can this method be used for any product?
1.2. Is this a better tactic than for example, making the viewer jealous of what the biggest celebrity has that they don't?
1.2.1. Is this more ethical than other options?
1.2.2. Is this being seen more often then it has in the past?
1.3. How many examples of this do we find working well in advertising?
1.3.1. What happens when the advertised idea or situation is no longer relatable?
2. How does pop culture twist this idea?
2.1. How do we find comedy in this?
2.1.1. What makes it funny that others understand us?
2.1.1.1. Is it the element of being relieved?
2.1.1.2. Is it the element of shock, that people actually understand?
2.1.2. does comedy explore the BAD side of relatable that we all DON'T like about ourselves and show us we're not alone?
2.2. Is it portrayed correctly?
2.2.1. Can it be if we all have different views and ideas?
2.2.2. Can it manipulate how we act if we think we SHOULD relate to something?
3. What makes this idea so appealing?
3.1. Do humans naturally feel the need to be similar?
3.1.1. How far can "relatable" go before we can't actually relate to that?
3.1.1.1. Can trying to relate to something effect how we act?
3.1.1.2. Can you force yourself to relate to something?
3.1.2. Can exploring our similarities help us work better together?
3.2. Do we work better knowing what we're doing is the same as others?
3.2.1. How many careers are built around this concept?
3.2.2. Do careers built around this concept do better or worse than more individually focused careers?
3.3. Does this have to do with a need to stay in our comfort zone?
3.3.1. Is this a good thing or a bad thing?
3.3.2. How far can this influence our behavior?
4. How does this effect the way we view ourselves and others around us?
4.1. What are some positive effects?
4.1.1. Can we be more calm when we're comfortable around people?
4.1.2. Can we be proud of relating to something positive role models feel?
4.2. What are some negative effects?
4.2.1. Can not being able to relate to something make us feel excluded?
4.2.2. What happens when we can relate to something we don't view as a good thing?