1. WANTS
1.1. product must be small
1.2. I'd like to use it for "maintenance of other household items"
1.3. magnifying bit
1.4. bit storage
1.5. screw magnet
1.6. light remain on
1.7. to be stored easily
1.8. easy to swap brush heads or other tools
1.9. tactile feedback presented when changing function (a "click" when inserting a drill piece, changing a setting)
1.10. grip should be comfortable
1.11. comfortable to use for 5 minutes or more
1.12. if needed at all, setting direction of spin should be intuitive
2. SAFETY
2.1. didn't seem safe to clean
3. "PLEASURE"/SATISFACTION
3.1. "I found that the magnetic chuck was easy to use"
3.2. look like it fits into the kitchen
3.3. look "stylish" and can show off
3.4. torch is good
3.5. has appropriate weight
3.6. satisfying to finish
3.7. looks pretty
4. PRICE
4.1. cost is comparable if not cheaper than current market
4.2. it should be affordable around $40-$80
5. OTHER FUNCTIONALITY
5.1. self cleaning
5.2. variable speed options
6. HABITS/PRACTICES
6.1. chooses to use a "powerdriver" over a "drill/driver" for driving tasks
6.2. chuck tightened by drill under power
7. FRUSTRATIONS
7.1. Chuck Frustrations
7.1.1. Dremel chuck difficult to use
7.1.2. bit comes out of chuck
7.1.3. chuck was un-familiar. It didn't explain itself
7.1.4. bit fell out of chuck due to difficulty holding it in place when tightening
7.2. Forward Reverse
7.2.1. It is unclear how to use it
7.2.2. forward and reverse not clear
7.2.3. features such as forward/reverse difficult to locate/operate
7.2.4. forward and reverse can be confusing
7.2.5. confusion regarding direction of drill travel
7.2.6. trouble selecting forward/reverse
7.3. comfort
7.3.1. they weren't comfortable
7.3.2. "I could feel my hand slipping a bit"
7.3.3. "the battery pack is too heavy"
7.3.4. "the drill might be too heavy"
7.3.5. strong vibration quickly create fatigue on the hand (holding with one hand)
7.3.6. tired arm from repetition
7.4. indicator lights
7.4.1. indicator lights hard to understand
7.4.2. battery level indication (in need of)
7.4.3. battery indicator confusing
7.4.4. difficulties to determine battery power left to get the job done
7.5. speed and torque setting
7.5.1. difficulty selecting correct speed for the task
7.5.2. torque setting seems arbitrary
7.5.3. "don't really know what those numbers of the torque setting meant"
7.5.4. unclear button interactions
7.6. poor performance
7.6.1. poor drilling ability
7.6.2. poor torque
7.7. losing screws
7.7.1. misplacing screws
7.7.2. lost screws
7.7.3. screw easy fall off from driver bits
7.7.4. difficulty holding screw in place before driving
7.7.5. drops and looses a screw when attempting to drive it in
7.7.6. screw bit slips in screw head
7.7.7. holding screw whilst driving
7.7.8. experiences wobbling when driving screws with long bit
7.8. poor lighting
7.8.1. a defunct usless LED light
7.8.2. hard to see without the LED light function
7.8.3. light being on only when trigger is actioned
7.8.4. light doesn't target hole
7.9. bits
7.9.1. hard to access bits
7.9.2. drill/driver bits easy to lose
7.9.3. bits not long enough
7.9.4. drill/driver bit fell out of the drill
7.9.5. difficulties attaching driver bit to drill to enable screw driving
7.10. dust/dirt
7.10.1. dust produced whilst drilling
7.11. damage
7.11.1. product sometimes scratches furniture
7.12. size/awkwardness
7.12.1. too big to fit in small spaces
7.12.2. difficulties reaching tight or small spaces
7.13. storage
7.13.1. no easy place to put it down
7.14. battery and charging
7.14.1. would like device to be charged when he needs it
7.14.2. product is often not charged when needed
7.14.3. didn't know how charged it was before using
7.14.4. hard to remove battery
7.14.5. do not want it to be a hassle to charge
7.14.6. problems surrounding charger location
7.14.7. easily plug in charging port (rechargeable battery)
7.14.8. no place to store device. Docks to charge.
7.15. noise
7.15.1. the noise it produces is unpleasant
7.16. locking mechanism
7.16.1. "the mechanism (locking) wasn't very intuitive"
7.16.2. locking mechanism didn't feel "locked in"