1. Objective EB: Employer of choice in FMCG
1.1. Strategy
1.1.1. Clear employer message
1.1.2. Customization & localization
1.1.3. Right channels & communication strategy
1.2. Status
1.2.1. Decrease in global employer rankings
1.2.2. One fits all solution
1.3. Projects
1.3.1. EVP & brand essence
1.3.1.1. Quality, caring & innovation
1.3.2. Creative concept, brand book
1.3.2.1. Employer brand book
1.3.2.2. Global toolkit
1.3.2.3. In-market launch
1.3.3. Global digital oecosystem
1.3.3.1. Dynamic career hub (IA, design & copy,
1.3.3.2. Social media strategy
1.3.4. Promotion & cooperation
1.3.4.1. European EB campaign
2. Objective TA: Leading recruiting culture
2.1. Strategy
2.1.1. Scalable & consistent global recruiting process
2.1.2. Proactive, efficient, valid
2.1.3. Costumer experience
2.2. Status
2.2.1. Reactive & intuitive local activities
2.2.2. No consistent TA model & strong usage of headhunters
2.2.3. No SLA & analytics
2.3. Projects
2.3.1. Internal job posting
2.3.2. Global recruiting platform (ATS)
2.3.2.1. Spine of recruiting activities
2.3.2.2. Accelerator of to be process
2.3.3. Global recruiting framework
2.3.3.1. Consistent to-be process (roles & responsibilities)
2.3.3.2. Assessment framework (culture, competencies/ strengths, job profile)
2.3.3.3. Valid, diagnostic instruments
2.3.4. TA model
2.3.4.1. Internal training
2.3.4.2. Internal resources vs. RPO
2.3.5. Automation & data analytics
2.3.5.1. E.g. AI, chatbots, VR
2.3.6. Pool for critical talent segments