MORE Efficient to promote fashion items by celebrity online post than traditional platforms

1. Case Study

1.1. paid-JB &CK

1.1.1. Boost Sales & Save CK

1.2. unpaid-RIhanna & DG

1.2.1. Sold out in 24H

1.3. start-up?

1.3.1. Kenye west's Studio----> OFF-WHITE

2. Qustionare

2.1. Results

2.1.1. Analysis

3. Conclusion

3.1. New Marketing Channel

3.1.1. Brands--->celebrities' post on social media

4. Background info

4.1. Social Media

4.1.1. Ins

4.1.2. Twitter

5. Thory

5.1. Celebrities’ endorsement

5.2. Social Media Marketing

6. ???EFFICIENT???

6.1. COST-BENIFIT

6.1.1. COST

6.1.1.1. Money:Pay for post/reach

6.1.1.2. Fame:risk

6.1.2. BENIFIT

6.1.2.1. Sales

6.1.2.2. Brand Awareness

6.1.2.3. Relationship with consumers: interact; Trustworthy

6.2. FOR WHO

6.2.1. Target buyers

6.2.1.1. Ins---RESULTS; Background Info

6.3. PROBLEMS

6.3.1. Pay for reach not influence

6.3.1.1. may not buy though liked the pic

6.3.2. Risk-celebrity scandals

6.4. why