This is just a demo map that you can delete right away, if you feel like it...
AMBER LUDWIG WITH LES BROWN
Conflict of interest
Have they fallen in love
Do this because u did this b4...rethink this. may not be the same deal than the last one
Alternatives? ask to see two or more proposals
if making this decision in a year what info would u need and can you get it now?
where do the numbers come from?
check for halo effect..if the team is good in one area does that mean they will be good for this project?
can the worst case scenario be any more worse?
who u are
what u do
why are u there?
law of potentiality law of giving flow of energy gift lawof karma choice correct joy to self and others feelings connection message of pleasure and disgust listen to ur body ask your body witness it first ask the heart every thought is a memory or a desire law of least effort nature at best do nothing and get everything bliss frictionless 3 principles practice acceptance as is law of defencelessnessyou dont have to defend ur pointofview law of intention and desire connection between present and the contains seed of fulfillment get it to come into the field of silence not ego, let universe handle details law of detachment process oriented not result oriented commit myself to uncertainty involved with passion but detached. step into the field of infinite possibility law of dharma purpose in life timeless mind unique talent how can i help experience higherself
1 generation of the creative process in the stillness of the mind
2 organization of the mind in its stillness
3 delivering physical
keyword research, global monthly searches in keywords more than 2500 and supply less than 250K use quotes around keywords on google see swipe file, Secrets to finding a profitable niche, 1. what urgent problem are u solving?, 1 what yu offer, 2. why you do it, 3 how you do it, think of fresh and relevant stuff, 2. figure out who ur customer is...put a picture together, 3. start typing in google the problems and issues as if you are the customer looking for info, New node
Co-opetetion strategies spying on your closest competetion PETE, CSI competetive search investigator !!! secret: Be specific in niche U DOMINATE IT! USE long tail keywords be in the middle of the curve eg mens health, mens health over 50, mens health over 50 with diabetes and cad!!, 1. Find top 3 sweet spot keywords and circle the most relevant., 2. Do search on google and write down two organic and 2 sponsored URL's, http://siteexplorer.search.yahoo.com plug in the URL and record number of incoming links "inlinks" the sites have, spyfu.com and figure out what these guys are buying watch education videos decide on subscribing, what do u do once u know ur competetion..u can affiliate test their products contact them, interview them, go meet them check other programs that they are promoting..etc..etc
Persuasion equation when hype is up believability goes down, 1. address an urgent problem, 2. provide a unique promise, 3. unquestionalbe proof,,believability, powerful demonstration eg Otis elevator story
web copywriting strategies, 1. 5 advantages of web copywriting audio, video pics movement interaction, 2. 6 servants of kiplinger who what when where why how, 3 10 words that boost pulling power..you how who new want your these this money people why eg how to win friends and influence people, 4 3 proven headlines..do u make these mistakes? #...new ways to,,result save money,,,give me time and i wll show u how to ,,,promise eg pay off ur mortgage, 5 headlines that make good ads great,page 6 of handout, wizards of ads..wizards academy https://wizardacademy.org/ looks good, 6 ads that reduce pulling power, 1 more adjectives so replace them with verbs..good ex is gettybug address 13 percent adjectives, 7 the 3 question script that calms irritated and refund requests, 1. what happended, 2 what should have happend, 3 how can we make it right, 8 the 2 question close sequent, 1. what would happen if you didnt take advant of our special offer, 2. what would happen if you did take advantage of our special offer
Hootsuite unifying social media, twitter click on top box to schedule tweets / shrinkbox to condense tweets
testing and tracking andrew lock
Affiliate marketting alex
prweb.com sign in with uibcgmail.com k1 pass read white paper, www.prlog.org, www.onlinePRnews.com, www.webwire.com www.OnlinePRnews.com,
brand publicity is best instead of advertising
52 press releases a year become a BIG fish so you can be seen by others become the thought leader in your community, get halo effect message shines bright
become an authority in your industry
most online PR are announcements but 1% come to the top because they tell STORIES..YOUR STORIES.
PR copywriting templates search laptop for PR traffic word template document Marc Harty stuff from uibc2.0 paid 77$
Mastermind traffic strategies:SPANISH trans, community of spiritual community, mind body community, cancer survivors gp, STUMBLE upon, Interview patients, docs, insurance agents, free clinic, NEWSLETTER, BOOK les brown, ehow, ask.com, answers.com, manage debt vs manage money, medtalk, podcast, List swapping, WEB TV, SPyfu.com, wikipedia, blogradiotalk set up own radiostation, advertising online magazine, hosting competetive sweepstakes, jv partnership, google places, yahoo local, bannerads on facebook, payperclick, direct mail,
Facebook: Difference between profile personal friends vs fanpage likes biz, content is placed on both wall pages/, Newsfeed posted on wall on both gets to Friends and Biz fans/ RYAN DEISS YAHOKUEMAIL JUNE 26THUSER NAME IS EMAIL AND AJ1 IS PASS, step1 generate traffic by letting people like u, 2 once u get fans on ur fanpage send them to ur own website,, 50/50 rule, spend 50% time on other peoples fan page and 50% on ur own fanpage. put in sticky and interesting content,original, engaging. galvanize them to act, to share, to comment, Tell people what to do and any of these./ become a 3D person: Talk Listen and Interact. develop know like and trust./, where do u get content to post on facebook? google alerts, utube typical places, measure traffic thru insights on left side column, step 2 Traffic sources to your fan page. FANPAGE name cannot be generic/ less than 100 fans u can edit fanpage to change the name/ if more than 100 fans u have to create a new one and get the fans from ur other fanpage to move over, step 3 Pictures: promote profile pic /can add 5 pictures on fanpage that rotate called photostream can have ur brand logo on the left side. for sample check out harveker's facebook page..the guy has this nailed. including videos pictures testimonials, add backlink to your website/ other search for chris farrell-how to make money online../, step 4 get friends from personal profile to get on to your fanpage, step 5 ask questions in your niche.. let it go viral, step 6 welcome page..eg harv s page bring them to opt in page build list for the first time visitors, encourage likes, step 7 edgerank,, affinity score encourage interaction with fans, weight: content is shared, commented upon, liked, time decay: older stuff will suck, therfore post often, encourage people to respond, engaging content, step 8 pyramid of power, like it...no effect on score/ comment less effect on score/ shared awesome score, step 9 notes and tags allows u to put in more details, 400 characters, Tags gets on other peoples fanpage. ask permission to tagthem on dashbrd..dont know what this is.., Ryan Deiss new Facebook Ad Power 2011 system. 200$ login k100yah email pass is aj1a, Chris Farrell paid ads on FB, interruption marketting FB sends u to landing page very gentle vs google ads send u to sales page aggressive, destination page can be welcome page Harvs stuff, sales page and then wall ifo etc, body needs to have a CTA, Must have images of faces, cost per click expensive vs cost per impression cheaper, New node
information marketting association
proof elements of sales page eg uibc 1.0 from blog / navigation bar, anchor tag, guarantee, class shares inside, testimonials happens outside, stats from reliable sources, New node
community bookmarking eg delicious k1000/kemp1, good way to share info / can bookmark articles, blogs, vdeos, fanpages, press releases./ all with url s, easy to set up, visible and measurable, links coming from that website are good quality, more valuable for seo
Mid afternoon session, social bookmarking websites, very powerful to raise google search results..post content related to your niche..two way info your info goes to others and others info comes to u/ bookmark all kinds of stuff..videos, blogs, articles, press releases, reviews, webpages, posts...jumptags.com/ delicious.com/ diigo.com/ digg.com/ stumbleupon.com/ reddit.com see uibc entry / ping.fm and http://onlywire.com to syndicate all ur bookmarks
ERic: leverage other peoples mktg and influence limitless and infinite, JV with someone with a bigger list than yours, just be a problem solver etc
Laura Waage google her : heart is the root and the brain is the fruit..ideas start in the heart and for it to bear fruit, the heart has to nurture it to bear fruit.. audacity.com audio creation.. this needs intro, and outro, 1. Intro: template/ welcoome to "..fit and trim over 40,,,, 2. if you are " over 40 over wt and lacking energy that you once used to have....... then this product will...give solution eg this product will teach u to adopt healthy habits that will result in s smaller waistline and more energy, 3. we will now hear from our panel of experts on " how to fit and trim after 40..., 4. outro..we hope u enjoyed this product and found great benefit from the info conveyed by our panel of experts, to learn more about ...put central theme...grab ur mouse click on home page and peruse the many articles, tools and resources that are availablbe to u. also, if you like to learn more about our Inner Circle or would like to know if youre eligible to participate , please click on the contact page, fill out the form and click submit. see the audacity how to stuff in file
microwave marketting website traffic secrets revealed andrew lock, eg sign up on business.com 199$ for first year, 149$ renewal, 1. go to bottom "adv center", 2. internet directory submission ..click on add yur site, 3. online form, 4. click save and continue fill contact info, 5. click save and continue enter billing info, 6 wait for submission takes 24 hrs, put an irresistable offer on the back of ur bizness card, 1. decide on an offer.. a newsletter, physical or online, discount, free consult, free trial, 2. implement the offer, 3. register a simple specific domain name for the offer,,eg www.save200buckstoday.com, 4. write a persuasive words to convey offer.." discover 3 simple steps you can take to cut ur elec bill by 200 bucks ..download free report at,,, and discover these little know secrtes
resources: four work week book by Timothy feriss,
Reason: Have 12 tasks and 2 strengths. if each task takes one week, you do two in two weeks and outsource the other 10, you can get all the jobs done in 2 weeks! instead of 12 weeks
Where do yu find places to outsource: Linked in is a digital rolodex, go to linked.com/answers and become an expert, optimizing linked in, 1 100 % profile, 2 use keyword rich headlines, 3 add new contacts everyday add communication, connect with prospects, and not just in your industry, 4 search companies with keywords and contact all people in those companies, 5 standout, make ur pic pop smile close headshot color background, 6 be interesting, entertaining, add video be educat, 7 Ask for recommendations and give recommendations, Applications for linkedin, box.net collaboration, goo gle presentations, Youtube, Twitter stream, slideshare.net, Other resources Mayo clinic center for social media OCT 17th to 19th meeting!!, Create own group PHYSICIANS IN OUR AREA on linkedin
Taskarmy.com use k1000, ke1 email uibcgmail , useful for website stuff
other sources from wsj, elance.com, rentacoder.com, guru.com andrewlock showed hatchwise.com for uibc logo design
Getting to yes: know u like u and trust u not buy from you dont understand u dont believe u dont trust u and not right time
5 questions to concince anyone: 1. if not this then what? 2. if not you then who? 3 if not now then when? 4 what would happen if you didnt say yes? 5 what could happen if you say yes? MANY A FALSE STEP IS TAKEN BY STANDING STILL
BIZPAD.com kuibcgmail productivity systemetize 1. data entry 2 organize like spreadsheet 3 delegate 4 track winwinrevolution.org
chris knight ceo ezinerarticles, need more than 10 articles, 99% success is in title!, sweet spot is mid 40% on supp vs dema curve wt loss vs wt loss for men vs wt loss for men with diabetes over 40, Dominate the chosen niche, body is the give, resource box is the take, syndicatable, one article on 200 sites is better than 200 articles on 1 site, resource box secrets: author name url USP CTA word FREE dont tell life story unrelated to your subject, Value of author tools title suggestions use primary keyword search and then secondary keyword search, challenges of today were brilliant ideas yesterday!
1. commodities agrarian economy based on supply on the biz side and availablitly on the consumer side!
2. Commo become goods industrials control for the biz and cost for the consumer
3. commoditiesed did not matter where the goods came from only price mattered
4 Service economy improvement for the biz vs quality for the consumer
5 services become commoditised too price price price
6. Authentic experience is the selling point. business have to render....consumers are looking for authentic stuff., KEY for Biz is RENDERING authenticity . dimension 1 being true to urself and 2 is being true to others / be what u say u are to others, 1. true to urself and you are true to others and ur product does what u say it does,,,u are real real eg knowing who u are eg provide places for people to experience who u are.. NOT ADVERTISING eg starbucks DOES NOT advertise...they want u to come in and eperience it eg: coffee beans few cents/ brew it,,50 cents/ package it...1 or 2 dollars, For business people 3 rules, 1. dont say u are authentic unless yu are authentic, 2. it is easy to be authentic if u dont say u are authentic, 3 if u say you are authentic u better be authentic, For consumers, what will make us happy is spending our time and money satisfying our desire for authenticity, 2. not true to urself and not true to others,,u are fake fake eg advertise things that u are not, 3. not true to ur /itself and does it what it says it is and does what it says it does The producT is REAL FAKE! EX CITY WALK AT UNIVERSAL IS A REAL FAKE..U KNOW IT IS FAKE BUT IT HAS A REAL CITY EXPERIENCE, 4. Is true to your self but does not do what u say it does. fake real! Eg magic kindgom..it is a fake because there is no magic..but it is real disney is a real company immersed in a wonderful environment,, it is a fake reality!!
Follow these steps to construct an influence map. Step One: Prepare a stakeholder analysis. This helps you identify, prioritize, and understand your key stakeholders. Step Two: For each stakeholder, find out the following: Whom does he or she influence, and who influences him or her? How strong is that influence? What is the history of each relationship? How does this impact overall influence? What role does hierarchy play in the amount of influence? Step Three: Map the importance of influence using the size and position of the circles. The largest circles belong to stakeholders with the most influence. Where possible, place the most influential stakeholders at the top of the page, and put less influential people lower down. Step Four: Map the direction of influence by drawing arrows to link the stakeholders. (These may be one-way or two-way, depending on whether influence flows to the same extent in both directions). Step Five: Map the strength of influence by using thicker lines to indicate stronger influence. In some situations, the person who signs off projects or purchases may not actually be the most influential person in the network. For example, a Head of Purchasing might always accept the recommendations of the IT Department. In this case, it's worth marking who has sign-off authority on your map, however, it's worth checking quite carefully that they really are as influenced by others as the others claim! Step Six: Study the map, and identify stakeholders with the most overall influence. Form a stakeholder management plan that will allow you to communicate with, and hopefully influence, these important influencers. Step Seven: Map these influence relationships on a regular basis. This way, you'll better understand the dynamics of decision making relating to your project. Key Points Influence maps are important visual models of the key people and relationships that impact a project or decision. (Don't make the mistake of thinking that hierarchy or traditional lines of authority are always the routes by which decisions are made.) Take the time to uncover the underlying relationships and influence that key stakeholders have. With this insight, you can tap into the real sources of power and persuasion. While this is something that people do intuitively in small projects, it's something that you'll need to do actively for larger projects. This is particularly the case in projects that involve people outsid
culture of blame and victim
culture of results with the pyramid
deeply meaninful the why, love it or lose..passions and the quest for meaning, all u have is your personal capital, its like saving up sex for old age..do it now! no exit strategy.,,waren buffet, the secret of life ..serve somebody..its not how to do..its how to be! leader to leader institute, being in the zone...plugged in..flow experience, bldrs are like nerds not supermodels, death by powerpoint..vc..for a start up to succeed , they need every ounce of their heart, soul, and brains completely devoted to these ventures in something that is personally meaningful for them..that is a crucial link...must have ideological clarity, rational optimism or irrational exuberance..focus on what is right, portfolio of passions..its not about balance, the reward for the doing must be the doing, it is rarely one thing..all bldrs are passionate about multiple things, balance is bs..do the stuff that is meaningful to u,,even if it is many, endow others with a portfolio of passion, your passions provide periperhal vision..when u do something else..u get clarity on the main, stealth passions and the power of perihperal thinking..expt with another passion..bill nye..science, fun and education! COMBO, where u are paid for passionate distractions..google gives one day off for folks to be creative in any way that they want to..test fantasies, from beggin bowls to cash boxes gramin bank yunus, the paranoid survive ,,the passionate prosper bono and gates, every passion counts dr. remen, leaders give what is needednot what is expected, why succesful people stay succesful..integrity to meaning, dont treat passion like trivial pursuit..bild something for its own sake, one value..integrity to what matters to them..carter clinton branson
creative thoughtful, The silent scream,,why is it hard to do what matters, the silent scream, 4 good reasons to give up right now b4 u do something stupid, trap 1..its not a worthy career..tom clancy could not get into military because of poor vision..if u endure u will answer the silent scream, trap 2 BSO bright shiny object..living for others..we seek to escape from the pain of envy of ourselves..bso s matter but for a builder they do not expect the fancy cars to keep them happy, do the things have us?u arebetter off when u are grateful..dont forget where u came from, and what little u used to have, BSO and the after life..true meaning is the authentic experience of being fully alive...visualize ur death and see what relly matters...it will teach u where to put ur time and energy, trap 3 the seduction of competence..chasing a dream promoted by other people,,dont do it...following a false profit!..care more about becoming or being what u love instead of caring more about being loved..., joy in this world is always in spite of something..internal joy vs external joy//.pursue goals because they matter to u..not because of the need to be popular, when humor is not a laughing matter..dave barry,,make the choice to do what u love and u get good at it, if u crave adulation go work on the stage, dont wait for a standing ovation to validate what matters to u, trap 4 the tyranny of the OR..do i please u OR do i please others?..do the AND thing,,,the genius of the AND.practical AND idealistic, if u have not found ur lover yet,,keep looking!..steve jobs,,college graphic and calligraphy, The cause has charisma..dont have to be charismatic to be succesful...u give birth to that which u fix ur mind to..keep the cause in mind...it will get u thru.., the courage to move forward,breaking away the boundaries set in their own minds despite the realities of their tortured past is one of the most dificult, necessary and rewarding achievements..decolonize ure minD!!! is the first step...release urself from the repression of the mind..ur no longer ur prisoner,,u have gifts to share that belong to other people..ITS UR RESPONSIBILITY TO SHARE UR TALENTS WITH OTHERS, WHEN the cause has charisma shrinking violets bloom in public...mark zuckerberg..it does nt matter if they are obnoxius or what,,once u find something that matters so much and are passionately engaged ...they rise above their personality baggage that would otherwise hold them down ..what they are doin has so much of meaning for them that they plUG in..they serve the cause and the cause serves them!...charisma JUSTCOMESTHRUNo matter what!!!!!, making ur passion fly..southwest...too expensive to fly..FIXEDTHAT with low cost airline so ALL americans could fly!, what if your dream never becomes popular...even if the dreami is unpopular like being ATTORNEY that all hate,,,but if u do it with a passion u still win and become a builder!, trust ur passion enough to become an expert at it..condi rice..deep knowledge matters, its starts with u,,but ultimately it is NOT about u!..once u focus on what u believe needs to be done,,u will have more energy to persist despite inevitable resistenace from other people, self esteem is over rated..dont wait till u get ur self esteem and confidence to try ur passion,,,try fail try fail and u will make it just get better each time, the world would be a darker place without u..line in moby dick,,in the slippery world we all need somethoing to hold onto...u can only hold on to onething,,and that is the self that we each are..that is the self that whispers about what matters to u and tells u which cause or calling will have the charisma to light up ur life...DONT ASK WHAT UR CAUSE CAN DO FOR U.,..BUT ASK WHAT U CAN DO FOR UR CAUSE....when u can feed the cause,,the cause feeds u, whatever u are be a great one..really be immersed..opportunity comes from expertise ..if u cant spend the time and energy to become an expert about what matters most to u,,u are daydreaming man,,,u are not chasing a dream...u cant claim the buried treasure if u are not willing to dig for it,..being the best ..WHATEVER U ARE BE A GREAT ONE.....FOR THE CAUSE TO HAVE CHARISMA IT MUST REACH INTO UR HEART ALL THE WAY IN A PERSONAL WAY TO UNLOCK ALL U HAVE TO GIVE/, The tripping point..always make new mistakes..experience is a hard teacher..she gives the test first and the lesson second....gain is the edge of loss, loss is the heart of gain. having many difficulties perfects the being, having no difficulties ruins the being,,LAO TZU, life is short but some days are really long...bldrs face lifelong adversity etc but they refuse to let their goals and dreams be held ransom by their feelings..body blow all stages of mourning,,hurt guilt anger and recovery..ackn it ,,and just DO it,,,rebuild it, when posiitve thngs dont work,,..truth is that bldrs move from negative emotion to action quickly,,what matters is what they chose to do rather than how they feel about their recovery..u cant flip a switch to think positive...therfore when there is a body blow dont worry about thinking positive ,,but use it as an opportunity to to learn and get the full benefit of the insights to be gained from the failute or understand what happened. THe posiitive spin may even backfire sending your mind into a downward spiral because ur mind has unfinished business..blds go to WORK dealing with it rather than pretend to put a smile on their face. they dont pretend to be happy when things go wrong AND they refuse to completely surrender to the current disappointment. its not that they feel good,, they just harvest what they can from the setback and keep taking action...its NATURAL to feel like hell when things go badly..but dont let that stop u..bldrs feel the pain but cherish what they are building more than the misery of the moment..WARRIOR,,, bldrs harvest failure,,bldrs turn their thoughts to undrstanding what happened so they can drive even faster without wrecks ,,they put all their experiences to use..the good,,the bad ,,the ugly., why yoda is actually misunderstood..do or do not,,there is no try...means the point of doing rather than trying is to make no mistake about your intentions and efforts which should be sincere and emotionally commited rATHER than half hearted compromise., would u be willing to learn if it saved ur life? yu betcha...story of mr. universe..jack la lanne..getting into shape one day at a time..daily commitment to your passion no matter how difficult is the only way to enduring success, when going gets tough feelings come last..failure,acknowedge it analyze it and win the next one..getting into a destination is never a straight line..bldrs dont obsess daily dilemmas its the marathon that counts not the sprint, there is a dark side to every best practice..key here is to persist at the right things ..focus on undestanding meaning and learning from mistakes ..pour urself into consturctive habits..limit ur addictions to the passions that serve them., losers call it failure,,winners call it learning, u have paid the tuition ..so now get REAL greedy about collecing YUr payback!!!!, always make new mistakes..bldrs think of success and failure as feedback..they dnt judge either as a complete win or loss..there is a gift and warning in each one..get the content to work for u..the question is not whether they won or lost this round. but what they will do with the feedback., the day i blew up the facory,,jack welch in ge first day fucks up the factory pilot project...learns and goes on to build, innovation is failure sped up...rewrit the dna even after bankruptcy ,,rise to try again with only the temporary stigma of ..rwanda women and basket weaving and selling it.., a great cause and almost pointess defeat..put ur way of life far above the importance of any one success or failure, hard work rewarded by bad headlines...lucent tech..tolerate the risk, feel the fear take the brick bats learn from failure and do what matters to them anyway, wounds to wisdom...trust ur weakness and use ur core incompetencies...charles schwab chuck dyslexia etc, there is no cure..greeks the hero has to recognize his faults as the truth would he win..weakness is not the cause of tragedy..rather it is the heros relatioship to the weakness that becomes his undoing..the flaws must be embraced by the hero and included as elements of his authenticity as part of who he was..to forget or deny this reality was the catalyst of tragedy...dont go looking for the cure..rather get on with bilding a life that matters, dont use weakness as reason to distrust urself,,,bldrs dont deny their flaws ..they dont overcome their disability,,they manage it include it cope with it and dont let it stop them..the so called disabilities become bldg blocks of greatness of success that lasts...blt team to cover his weak points...as a way of coping with dyslexia also eg is john chambers ceo of cisco..cant write but can talk his ass offand make complicated stuff simple,,,its a gift!,,same with branson..by embracing tgheir pain ,,they gain special knowledge that transcends empathy..dicovering a special talent and a novel way of beaking away from the pack..for most people a stunning failure more often paralyses than empowers, but for blders its by far the most common form of pain that pays big dividends twords lasting success, when tragedy strikes..DR, V eye doc in madurai,,crpled with RA,,did cataract surgery by the thousands ,,no matter what.....he could not change his condition but he could change the way he thought about his goal and as aresult he is changin g the lives of millions, greatness comes at the intersection of pain and passion,,gandhi, pain had finaly freed his passion,,gandhi, pain or passion will make u good enough,,,but pain PLUS passion will point yu to greatness!!.,,what we consider to be painful offers a window to our soul,,,to see iniquely who we are and what we must do..., letting go of what doesnt work,,quicjly discard blame,,dont make the future pay the debts of the past...dont make the next job pay for your last bad experience, case dismissed..blder let go of crap,not in denialm but keep focused on what they are bldg..obsessing on grudges keeps them alive letting them go forces them to die as u get back to business...do u want to spend ur time to create.,,,CONFLICTS BLT TO LAST OR SUCCESS BLT TO LAST?..EG holocaust survivor elie wiesel...book night...nobel peace prize 1986..hate will destroy u...his life mission wa to combat indderence, intolerance, injustice thru dialogs and youth focused programs that promote acceptance understanding and equality, beyond blame create a future that matters..its ur choice to be a victim or a beneficiary of what there is to harvest from the most difficult circumstances..story of joe nichols from texas quadriplegic etc,,
effective action turning passion into actin, earning ur luck,,preparing for luck serendip by using BHAG big hairy audacious goals, you earn ur luck..bldrs are better prepared to turn things that on the surface may seem bad or useless into opportunities..this appears as brilliance, luck heroism, opportunities is actually sage of passion, depth and skill..because they love what they do.blds invest the time to acquire knowledge about things that matter the most.it is focus and knowledge that matters, goals and plans are pointless?? no,,they are essential,,BHAG give direction,and figure out the road map ..the BHAG engages peopleit reaches out and grabs them in the gut..it is tangible energizing higly focused..its simple and people get it right away..eg MOONSHOT..by jfk...stimulate forward progress while preserving core values and ideology, the myth of authenticity..be authentic ALLthe time is f,,,ed up..u cant ..your behavour has to match ur words..and the words should take the form of personal stories not borrowed..u need to show ur team that u have skin in the game..show the passion and personal meaning u have invested in this goal or mission..even churchill wasnt authentic all the time..he was scared but did not show it,,,he drank a lot and didnt show it, too much infor about u can kill u..eg carter and playboy interview and lust for a gal,,,killed him..it was not judged appropriate to his role..the reality is that some parts of ur authentic self are better off left in the shadows if they are not useful and relevant in diecly supporting or furthering ur goals and establishing the integerity of ur objectives..the BHAGS provide boundaries to keep u from straying from ur message...bhag.,take little steps,,u will get there, the explorer mentality..the success is ususally diff from their initial plans..u set out to do somtheing but land up somewhere eles succesful.its stil all good,,,eg gandhi wanted to ujnite muslims and hinus,,didnt happen but what he achieved was awesome,, mike dell story, responsible chutzpah or audacious accountablitiy...best lessons in human hisory ,,u may or may not be to blame for what happens to u,,bu either way u are responsible for doing somehting about it.....idea is u are blding ur life for a reason,,not passive, for lasting success size doesnt matter...bhags look more audacious to outsiders ,,the insiders didnt think much as a mission, higher calling etc..bldrs describe their objectives as essential,that it must be done that it dserved to happen.they believed it was serious the right thing to do a better way ,,it was what had to be done now it was long term but urgent..bldrs are VERY picky about which serendiptious events they choose to pursue..they only go after that which means a lot to them..stuff they love or find painful to ignore..something that matters so much they find the courage to engage despite opinions of others not because of them..bldrs setup specific ways to measure their progress, measuring what matters and keeping score...measurement provides feedback that will help u adapt and improve...when u are doing bad,,u dont WANT the report cardbecause it makes u loook bad....dell didnt make money as a kid..he logged it,,,no money,,,then he saw that people bought stuff when they had life changes..like byung new house,,etc ..therefore, he saw that aftergettging ffeeback on his numbers..!..key here is have feedback,,set a goal and have all of ur team aligned to it.., when bad goals happen to good people...measuring allows u to take the hike towards progress,,towards the goal...remember the goal has to be measningful,,and should pull u in,,,its the journey that matters,,its that life that matters...goals dont have intrinsic meaning unless u invest meaning into them.....dont wait for a heartattak to set ur goals..!, the secret life of goals...they have to be meanngful to u,,not someone else..u may want to relook and get rid of badones even if it hurts,,eg intel Mr. Grove..pretend u are a new ceo and take over with a new mind and reinvent everything..., by using meaning as a guide bldrs keep their goals honest..by living their values and paying attention they are able to turn a steady stream of inevitable unpredictable and challenging events in life and work, into good fortune., New node, chapt 10..ACTION naked conversations ..harvesting contention..whenever u recruit people who are as crazy and passionate about creating somehting great as u are, there is going to be contention..thats a given..accept it.., contention as perk..it shold be sought after naked conversations ..focus is on issues not persons..it is used to draw out the best most passionate and creative ideas from the teams....agree conclude and act with discpline and move on...forget about do what the boss tells u..., struggle with issues not with each other...manage contention,,use it as a source of inspiration,,,do it in a safe place,,unleash the power that will otherwise be toxic, unwelcome, personal and counterproductive...focus on the issue at hand with creating a solution called creative contention,,,as oppoosed to jerryspringer destructive contention...agree on the broad goal,,but quibble about how to get there, avoid delusions of grandeur,,,if u and ur team are passionate and really believe in the cause then u cant help but have fireworks, ground rules for creative conention,,,discuss decide support..three pillars of the team..if it doesnt work,,,go back, change it agree decide and support.....contention becomes evil if u ignore it..., crearting a safe place and time for contention,,,commit to frank discussion in the field..shift the focus from personality conflicts to actual problems that need to be solved...pay people if they give stupid rules to kill...!, creative contention is an art that builders master...keep talking to the passion, talkng to passion, talking to passion,,,u will find the cynics disappear.. if people fail to have naked conversations,,,creative ideas become secret assets hoarded by team members rather than a shared resource making the team stronger..its not ur idea its OUR idea, attention intention contention.,,,,bldrs need to step in too..by contributing to theri own passion ..focus ur attention ..keep ur thought and action aligned with meaning and clear about the intention u can harvest contention, walk in the door of strategy meeting and the best idea wins...that would have a direct influeince on the direction of the company,,,it doesnt have to go through proper channels or any of that garbage,,the best wins right there.., dont be right,,be effectiv..bldrs are zealous about their goals, but that doesnt stop them from hearing and harvesting many ideas about how to reach that outcome.....u get that alchemy,,,,..do not make urself right and the other guy wrong,,,,when u finger point and say you need to,,you ought to, you shuld you must..u close off their imaginative and creative side,..damaging,,!//ON the other hand when u see that u have made a contribution the eyes start shining.., New node, chapter 11 creating alignment ;;the environment always wins..anything worth doing cannot be done alone..how do u show to ur team,,,,align what u are and what u do...how do u recruit ur team..discover people whose dreams are like urs...and then not letting them get away..be urself and part of a group that is engaged in a cause that is greater than u, recruting a team that supports ur dream...wathc for these people all over.., relationship bilt to last...even if the team members change their role,,its still them..u will behave in a way that treasures that relationship, you are as good as ur people,,its true, dont believe words,,only believe behaviours..walk matches the talk,,ok to say i dont know,,u dont have to know everything,,but ur goals, mission meaning still remain,,,dalai lama..they know thaings that matter and have meaning,,they know a lot about that stuff..and their passions and goals,,,ALWAYS PUSH MEANING THOUGHT AND ACTION INTO A TIGHTER CIRCLE.., the power of language..words hit people hard..what u say really matters..words get things done or to mess things up!!!!inside voice,,,be careful....focus on ur words and actions,,and that will impact ur thought!! and ur attitudes...when u have strong narrative,,words and matching deeds.....then u can overwhelm the negative and toxic thoughts and feelings...!!THIS IS AMAZING,,,!U MEAN TO TELL ME THAT MY THOUGHTS CAN BE CHANGED BY STARTING TO USE POSITIVE WORDS AND ACTIONS... bldrs pay close attention to what they say and do..and make sure both those things are focused on their long term aspirations rather than emotion of the moment, then they discover miraculously they have developed a better atttitude. this in turn shapes their ecosystem for success.., the environment always wins...physical environment improves,,their thoughts become more posiitve,,become transformed..therfore organize the enviroment around..structure, culture, systems, technology and physical settings...align these things with incentives and behaviors you need for success//that ecosystem will inspire you and the team..its just not one thing,,its everything working together...this will change what is inside the head of the team members....if the ecosystem delivers mixed messages and not aligned u get behaviour that is all over the map,,, thus the basic model for success that lasts is built on knowing what behaviours u want from urself, from ur team, and in ur organization and aligning all the signals and incentives ur sending throughut the system including to urself., is search of the miraculous...is it the genes or the enviroment .u cant do anything with the genes, but a lot with the environ and the non gene stuff inside the skin..extrme makeover starts within the head AND extreme envirnmental hygiene..alignment...u get out of ur life all the stuff that is inconsistent with ur passions and goals including people..bring into ur life everything that supports u..chose wisely, its about understanding incentives...how do u find those good behaviours...pick a behaviour that u want to get rid off,,then make a list of things in the enviroment that encourage that behaviour and a list of things in that environment that blocks that behaviour..then do the same with a behabiour that u like,,make the lists too...its all about payoff that causes the net behaviour,,,therfore get the messaging and incentives better aligned with the behaviour that u really want,,,true in personal life and at work, the secret to getting teh alignment..need comitment, discipline courage to contunuosly practice alignment...SO ,,on a daily basis PRACTICE AND STRUGGLE TO GET THE THE THREE CIRCLES,,MEANING THOUGHT AND ACTION TOWARDS ALIGNMNT IN UR LIFE AND WORK..embace this with all ur heart and sould becuase it is a challenge that never ends as long as u are here...nothing else is important...CREATE A LIFE THAT MATTERS IF U WANT SUCCESS BUILT TO LAST
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