5.GOOGLE CAMPAIGN

1. CAMPAIGN TYPE

1.1. SEARCH NETWORK ONLY

1.1.1. Search Network’s sites. AdWords uses keywords to display your ads when people search for related terms.

1.2. DISPLAY NETWORK ONLY

1.2.1. This campaign type works by matching your ads to related websites and other placements, like YouTube and mobile apps.

1.3. SEARCH NETWORK WITH DISPLAY SELECT

1.3.1. Google Search Network and relevant placements on the Display Network. With this option, your budget is shared across both networks.

1.4. SHOPPING

1.5. VIDEO

1.5.1. you tube and on site across the display network

1.6. UNIVERSAL APP

1.6.1. across search, display and you tube

2. CAMPAIGN SUBTYPE

2.1. "STANDAR"

2.2. "ALL FEATURES"

2.3. ADDITIONAL CAMPAIGN SUBTYPE

2.3.1. MOBILE APP ENGAGEMENT

2.3.2. MOBILE APP INSTALL

2.3.3. DYNAMIC SEARCH ADS

2.3.3.1. Ads targeted based on your website content

2.3.4. CALL-ONLY