Scrap Yard Business Plan

1. Competition

1.1. We Buy Your Junk

1.1.1. Picks up scrap for commercial, residential, and industrial

1.1.2. Cannot locate actual website, but is posted on social media.

1.1.3. Google Reviews: 5 reviews, 3.4 star review overall

1.1.4. Two locations in Jackson, MI on Elm st and South St.

1.2. OmniSource Corp

1.2.1. Picks up scrap for commercial, residetntial, and industrial

1.2.2. Well built website with all the information you need including datasheets, company history, services and products, and the terms and conditions of all transactions.

1.2.3. 70 locations throughout the country

1.2.4. Processes 7 million tons of ferrous scrap annually and over 8 billion ton of nonferrous metals annually.

1.2.5. Services include: Scrap management, Brokerage & trading, electronics recycling, logistics, transportation, and environmental compliance

2. Marketing

2.1. Build Business partners

2.2. Sponsor other businesses and community events

2.2.1. Donate services for brand awareness

2.3. organized plan of marketing materials

2.4. Volunteer in community for brand awareness

2.5. emphasis on saving the environment

3. Products/Services

3.1. Begin with scrap pick up/removal for local consumers

3.2. Electronic recycling program

3.3. create plan for future services for expansion of company

4. Pricing

4.1. Offer competitive price match

4.2. free pick up for recycling needs

5. Introducing the Business

5.1. Create mission statement

5.2. focus on cleaning up environment

5.3. provide all information on business and its goals

5.4. create plan for opening event and special offers available such as being open on sundays when no other competitors are

5.5. Provide consumers with plans for the future and why your services are better for the community