Living in America(older audience)

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Living in America(older audience) by Mind Map: Living in America(older audience)

1. Effects

1.1. 80's style effects would be simple to use as they were being experimented with in this time and would be very basic effects used, this could be achievable for us and would really help to bring in our target audience as they will be intrigued from these effects.

2. Performance based

2.1. Most music videos in the 80's were performance based, so by not challenging this it would grab the interest of the target audience as it is what they're used to.

3. Themes

3.1. 80's theme

3.2. Task 2

4. Mise-en-scene

4.1. Costumes- 80's style- This would include possible suits with bright and outstanding colours. This is the style in many 80's videos which would help us bring back the style of the 80's and would be enjoyable for older viewers to watch.

4.2. Props- Instruments- This would include instruments such as the guitar, saxophone, bass guitar, trumpet etc. These were usually used in many 80's music videos which were performance based.

4.3. Lighting- High key lighting on the characters, however the background will be very low key, this will highlight the character more effectively.

5. Target audience

5.1. Aged 40-50

5.2. This would be appropriate for this video as these people this age would have been young and would have listened to this song as a child or teenager and would relate to them.