1. Engagement
1.1. Social Media
1.1.1. Targeted Ads
1.1.2. Participation
1.1.3. Virtual Community
1.1.4. Customer Feedback
1.1.5. Two way conversation
1.2. Community
1.2.1. Forums
1.2.2. FAQ
1.2.3. Chats
1.2.4. customer reviews
1.2.5. user generated posts
1.3. Advertising
1.3.1. Branding
1.3.1.1. Design
1.3.2. Social Media
1.3.3. Call-to-Action
1.3.4. Targeted Ad
1.3.5. Email Campaign
1.3.6. Direct Mail
1.4. CX
2. Digital Marketing Matrix
2.1. Website
2.2. Content Development
2.3. Search
2.3.1. SEO
2.3.1.1. Pay per click
2.4. Mobile
2.5. E-mail Marketing
2.6. Social Media
2.7. Online Advertising
2.8. Online Communities
2.9. Reputation Management
3. Research
3.1. Customer Research
3.1.1. Testing
3.1.1.1. Feedback
3.1.2. Analytics
3.1.3. Personas
3.1.3.1. Interviews/Surveys
3.1.4. Conversations
3.1.5. Demographics
3.1.6. Psychographics
3.2. Competitive Environment
3.2.1. Research
3.2.1.1. 5-forces
3.2.1.2. S.W.O.T
3.2.1.3. PESTL
3.3. Market Research
3.3.1. Logistics
3.4. Methods
3.4.1. Focus Groups
3.4.2. Surveys
4. Storytelling
4.1. Content
4.1.1. Blogging
4.1.2. Content Development
4.1.3. Target niche audience
4.1.4. Authenticity
4.1.5. video
4.1.5.1. interested (first 10 sec)
4.1.5.2. high quality
4.1.5.3. transparent #bereal
4.1.5.4. editing software
4.1.5.5. audio
4.1.5.5.1. tone
4.1.5.5.2. music
4.1.5.5.3. narration
4.1.5.6. video sharing site
4.1.5.7. video pod casting
4.1.6. News Releases
4.1.6.1. Internal
4.1.6.1.1. Website
4.1.6.1.2. Blog Posts
4.1.6.2. External
4.1.6.2.1. Social Media
4.1.6.2.2. Blog Posts
4.1.6.3. Public
4.2. Brand
4.2.1. Mission Statement
4.2.2. Identity
4.2.2.1. Design
4.2.3. Loyalty
4.2.4. Values
4.2.5. Humanization
5. target audience
6. Competitors
7. Software
7.1. Analytics
7.1.1. Customer Based Data
7.1.1.1. Retention
7.1.1.2. Content Downloads
7.1.1.3. Website Traffic
7.1.1.4. Subscribers
7.1.1.5. Satisfaction
7.1.1.6. Reviews
7.1.2. Trends
7.1.3. Metrics
7.1.3.1. Effectiveness
7.1.3.2. Impact
7.2. Automation
7.2.1. Email
7.2.2. Retargeting