BRAND NAME INSPIRATION
An exploration of the relationship between the Brand Personality and name generation
1. NAME GENERATION
1.1. VENTUREHERO - available as .com
1.2. VENTURHERO - available as .com
1.3. PLANNR - .com and .co taken by other companies that appear defunt - plannrnow.com available . plannr.biz available
1.4. IDEALI - .com taken but not being used, others available
1.5. VENTURENOW - .com taken but not being used. Others available
1.6. VENTURA - .com taken by a US crane business, other domains available
1.7. VENTURNOW - .com available
1.8. SCHEMA
1.9. TENZIN
1.10. SPARKR - .com taken but not being used - .io available - is a new startup with that name for a new torch
1.11. IDEALL ideall.com taken but different language and industry
1.12. IDERO - .com not available / many others avaialble
1.13. SKILLSI - .com available for £1k
1.14. SPARKI - .com taken but not in use
1.15. PARTNA - .com taken but not in use, many other available domains .io / .eu
1.16. BUZI - .com not available but site is not really being used
1.17. CREATORSPACE .com taken but not in use
1.18. HUBBLE - Taken
1.19. CREATAHUB - .com available
1.20. CREATASPACE - .com taken but not in use
1.21. JURNI - .com taken but can be bought
1.22. VENTUREMAP
1.23. VENTURENAV
1.24. BIZNAV
1.25. VENTURE.BIZ
1.26. VENTUREMAPPER
2. BRAND NAME CHECKLIST
2.1. Impressive & Captivating:Does your brand stand out from the competition? Is it original and easy to remember?
2.2. Functional: Does it explain what you do OR capture the personality of your brand in a meaningful way?
2.3. Positive: It has positive connotations in the market it serves (importantly no negative connotations)
2.4. Visual: Does the name itself have potential to be eye-catching even without a logo?
3. VALUES - WHAT DO WE STAND FOR?
3.1. TO CHALLENGE AND INSPIRE
3.2. BRING CREATIVITY TO BUSINESS PLANNING
3.3. TO MAKE THE COMPLICATED - SIMPLE
3.4. CHRIS - TO ENABLE ENTREPRENEURS TO BUILD BETTER BUSINESSES
4. ADJECTIVES - WHAT 3 ADJECTIVES DESCRIBE OUR BRAND
4.1. INSPIRATIONAL
4.2. KNOWLEDGABLE
4.3. PROFESSIONAL??
5. BRAND ARCHETYPE - WHAT"S OUR PERSONALITY
5.1. PRIMARY: Sage SECONDARY: Magician
6. POSITIONING STATEMENT
6.1. We are for the Template Founders who are unhappy with the un-engaging business planning tools that do little to inspire creativity and drive their ideas forward. We will provide them with a creative, simple and challenging space and act as their first business partner to ensure they build better, more attractive and successful businesses.
7. BRAND PROMISE
7.1. Provide the most creative, challenging and inspiring place to make your idea a reality
7.2. The place where ideas become a reality
8. BRAND TONE
8.1. FRIENDLY
8.2. PROFESSIONAL
8.3. INSPIRING
8.4. CHRIS - PASSIONATE
9. BRAND SLOGAN
9.1. A. Where it starts!
9.2. B. The venture in adventure
10. BRAND NAMING
10.1. AUDIENCE
10.1.1. FOUNDER
10.1.1.1. ENTREPRENEUR
10.1.1.2. BUSINESS MAN
10.1.1.3. CREATOR
10.1.1.3.1. MAKER
10.1.1.3.2. UNIQUE
10.1.1.3.3. FIRST
10.1.1.3.4. INVENTIVE
10.1.1.3.5. VISIONARY
10.1.1.3.6. STARTER
10.1.1.4. BUILDER
10.1.2. BUSINESS
10.1.2.1. VENTURE
10.1.2.2. COMPANY
10.1.2.3. CORPORATION
10.1.2.4. BIZ
10.1.2.5. CRAFT
10.1.2.6. TRADE
10.1.2.7. STARTUP
10.1.3. FEELINGS
10.1.3.1. EXCITED
10.1.3.2. ENGAGED
10.1.3.3. NERVOUS
10.1.3.4. TALK ABOUT IT A LOT
10.1.3.5. CURIOUS
10.1.3.6. NOUS
10.2. ARCHETYPE
10.2.1. EXPLORER
10.2.1.1. BRAVE
10.2.1.1.1. NOBLE
10.2.1.1.2. COURAGE
10.2.1.2. HERO
10.2.1.3. BOLD
10.2.1.4. SEEKER
10.2.1.5. FAMOUS EXPLORERS
10.2.1.5.1. JACQUES CUSTAU
10.2.1.5.2. COLOMBUS
10.2.1.5.3. MARCO POLO
10.2.1.5.4. ASTRONAUGHTS
10.2.1.5.5. JULES VERNE
10.2.1.6. JOURNEY
10.2.1.6.1. PATH
10.2.1.6.2. STEPS
10.2.1.6.3. WAYPOINTS
10.2.1.6.4. STEPPING STONES
10.2.1.6.5. DISCOVERY
10.2.2. ADVENTURE
10.2.2.1. INTO THE UNKNOWN
10.2.2.1.1. SPACE
10.2.2.1.2. SECRET
10.2.2.1.3. UNDISCOVERED
10.2.2.1.4. FUTURE
10.2.3. FREEDOM
10.2.4. INDEPENDENT
10.2.4.1. INDIE
10.2.4.2. UNIQUE
10.2.4.3. SELF-RELIANT
10.3. FUNCTIONAL BENEFITS
10.3.1. SINGLE SPACE
10.3.1.1. SPOT
10.3.1.2. LOCATION
10.3.1.2.1. HOME
10.3.1.2.2. OFFICE
10.3.1.2.3. WORKSPACE
10.3.1.2.4. DESK
10.3.1.3. PLACE
10.3.1.4. HUB
10.3.2. BRILLIANT
10.3.2.1. GREAT
10.3.2.2. AWESOME
10.3.2.3. BETTER
10.3.2.4. BOLD
10.3.3. IDEA
10.3.3.1. DREAM
10.3.3.1.1. GOAL
10.3.3.1.2. ASPIRATIONS
10.3.3.1.3. OBJECTIVES
10.3.3.1.4. AMBITIONS
10.3.3.1.5. PASSION
10.3.3.2. START
10.3.3.2.1. GENESIS
10.3.3.2.2. ORIGINS
10.3.3.2.3. GENERATE
10.3.3.3. SPARK
10.3.3.3.1. KINDLE
10.3.3.3.2. TRIGGER
10.3.3.3.3. TINDER
10.3.3.3.4. EUREKA
10.3.4. EVERYTHING
10.3.4.1. ALL TOGETHER
10.3.4.2. EXTENSIVE
10.3.5. PARTNER
10.3.5.1. FRIEND
10.3.5.2. CHUM
10.3.5.3. BESTIE
10.3.5.4. SKILLS
10.3.5.5. SIDEKICK
10.3.5.6. CO-PARTNER
10.3.6. VIRTUAL
10.3.6.1. SMART
10.3.6.2. DIGITAL
10.3.6.3. CLEVER
10.3.7. CHRIS - SUPPORT
10.3.7.1. HELP
10.3.7.2. ENABLE
10.3.7.3. GUIDANCE
10.3.7.4. FACILITATE
10.3.7.5. HOLD UP
10.3.7.6. ENCOURAGE
10.4. VALUES & ADJECTIVES
10.4.1. CHALLENGE
10.4.2. INSPIRE
10.4.3. SIMPLE
10.4.3.1. EASY
10.4.3.2. NO PROBLEM
10.4.3.3. PAINLESS
11. FUNCTIONAL BENEFITS
11.1. A virtual business partner with complementary skills
11.1.1. CHRIS - A virtual business partner to complement your skills
11.2. Grow idea into a business and brand
11.3. Everything for your business in one place
11.4. Brilliant-Professional Branding
12. EMOTIONAL BENEFITS
12.1. Inspirational support and guidance
12.1.1. CHRIS - Inspiration to fulfil your dream
12.2. Look Professional
12.2.1. CHRIS - is this an emotional benefit?
12.3. Create a business from a passion
12.4. Become a better entrepreneur
12.4.1. CHRIS - Confidence in your ability to be an entrepreneur