BRAND NAME INSPIRATION

1. VALUES - WHAT DO WE STAND FOR?

1.1. TO CHALLENGE AND INSPIRE

1.2. BRING CREATIVITY TO BUSINESS PLANNING

1.3. TO MAKE THE COMPLICATED - SIMPLE

1.4. CHRIS - TO ENABLE ENTREPRENEURS TO BUILD BETTER BUSINESSES

2. ADJECTIVES - WHAT 3 ADJECTIVES DESCRIBE OUR BRAND

2.1. INSPIRATIONAL

2.2. KNOWLEDGABLE

2.3. PROFESSIONAL??

3. BRAND ARCHETYPE - WHAT"S OUR PERSONALITY

3.1. PRIMARY: Sage SECONDARY: Magician

4. POSITIONING STATEMENT

4.1. We are for the Template Founders who are unhappy with the un-engaging business planning tools that do little to inspire creativity and drive their ideas forward. We will provide them with a creative, simple and challenging space and act as their first business partner to ensure they build better, more attractive and successful businesses.

5. BRAND PROMISE

5.1. Provide the most creative, challenging and inspiring place to make your idea a reality

5.2. The place where ideas become a reality

6. BRAND TONE

6.1. FRIENDLY

6.2. PROFESSIONAL

6.3. INSPIRING

6.4. CHRIS - PASSIONATE

7. BRAND SLOGAN

7.1. A. Where it starts!

7.2. B. The venture in adventure

8. FUNCTIONAL BENEFITS

8.1. A virtual business partner with complementary skills

8.1.1. CHRIS - A virtual business partner to complement your skills

8.2. Grow idea into a business and brand

8.3. Everything for your business in one place

8.4. Brilliant-Professional Branding

9. EMOTIONAL BENEFITS

9.1. Inspirational support and guidance

9.1.1. CHRIS - Inspiration to fulfil your dream

9.2. Look Professional

9.2.1. CHRIS - is this an emotional benefit?

9.3. Create a business from a passion

9.4. Become a better entrepreneur

9.4.1. CHRIS - Confidence in your ability to be an entrepreneur

9.5. CHRIS - Trusted source of support + guidance

10. WHO WE ARE FOR

10.1. THE TEMPLATE FOUNDER The creative but inexperienced, tech-savvy first time business owner who actively seek online tools to make their life easier as they start their business adventure.

11. NAME GENERATION

11.1. VENTUREHERO - available as .com

11.2. VENTURHERO - available as .com

11.3. PLANNR - .com and .co taken by other companies that appear defunt - plannrnow.com available . plannr.biz available

11.4. IDEALI - .com taken but not being used, others available

11.5. VENTURENOW - .com taken but not being used. Others available

11.6. VENTURA - .com taken by a US crane business, other domains available

11.7. VENTURNOW - .com available

11.8. SCHEMA

11.9. TENZIN

11.10. SPARKR - .com taken but not being used - .io available - is a new startup with that name for a new torch

11.11. IDEALL ideall.com taken but different language and industry

11.12. IDERO - .com not available / many others avaialble

11.13. SKILLSI - .com available for £1k

11.14. SPARKI - .com taken but not in use

11.15. PARTNA - .com taken but not in use, many other available domains .io / .eu

11.16. BUZI - .com not available but site is not really being used

11.17. CREATORSPACE .com taken but not in use

11.18. HUBBLE - Taken

11.19. CREATAHUB - .com available

11.20. CREATASPACE - .com taken but not in use

11.21. JURNI - .com taken but can be bought

11.22. VENTUREMAP

11.23. VENTURENAV

11.24. BIZNAV

11.25. VENTURE.BIZ

11.26. VENTUREMAPPER

12. BRAND NAME CHECKLIST

12.1. Impressive & Captivating:Does your brand stand out from the competition? Is it original and easy to remember?

12.2. Functional: Does it explain what you do OR capture the personality of your brand in a meaningful way?

12.3. Positive: It has positive connotations in the market it serves (importantly no negative connotations)

12.4. Visual: Does the name itself have potential to be eye-catching even without a logo?

13. BRAND NAMING

13.1. AUDIENCE

13.1.1. FOUNDER

13.1.1.1. ENTREPRENEUR

13.1.1.2. BUSINESS MAN

13.1.1.3. CREATOR

13.1.1.3.1. MAKER

13.1.1.3.2. UNIQUE

13.1.1.3.3. FIRST

13.1.1.3.4. INVENTIVE

13.1.1.3.5. VISIONARY

13.1.1.3.6. STARTER

13.1.1.4. BUILDER

13.1.2. BUSINESS

13.1.2.1. VENTURE

13.1.2.2. COMPANY

13.1.2.3. CORPORATION

13.1.2.4. BIZ

13.1.2.5. CRAFT

13.1.2.6. TRADE

13.1.2.7. STARTUP

13.1.3. FEELINGS

13.1.3.1. EXCITED

13.1.3.2. ENGAGED

13.1.3.3. NERVOUS

13.1.3.4. TALK ABOUT IT A LOT

13.1.3.5. CURIOUS

13.1.3.6. NOUS

13.2. ARCHETYPE

13.2.1. EXPLORER

13.2.1.1. BRAVE

13.2.1.1.1. NOBLE

13.2.1.1.2. COURAGE

13.2.1.2. HERO

13.2.1.3. BOLD

13.2.1.4. SEEKER

13.2.1.5. FAMOUS EXPLORERS

13.2.1.5.1. JACQUES CUSTAU

13.2.1.5.2. COLOMBUS

13.2.1.5.3. MARCO POLO

13.2.1.5.4. ASTRONAUGHTS

13.2.1.5.5. JULES VERNE

13.2.1.6. JOURNEY

13.2.1.6.1. PATH

13.2.1.6.2. STEPS

13.2.1.6.3. WAYPOINTS

13.2.1.6.4. STEPPING STONES

13.2.1.6.5. DISCOVERY

13.2.2. ADVENTURE

13.2.2.1. INTO THE UNKNOWN

13.2.2.1.1. SPACE

13.2.2.1.2. SECRET

13.2.2.1.3. UNDISCOVERED

13.2.2.1.4. FUTURE

13.2.3. FREEDOM

13.2.4. INDEPENDENT

13.2.4.1. INDIE

13.2.4.2. UNIQUE

13.2.4.3. SELF-RELIANT

13.3. FUNCTIONAL BENEFITS

13.3.1. SINGLE SPACE

13.3.1.1. SPOT

13.3.1.2. LOCATION

13.3.1.2.1. HOME

13.3.1.2.2. OFFICE

13.3.1.2.3. WORKSPACE

13.3.1.2.4. DESK

13.3.1.3. PLACE

13.3.1.4. HUB

13.3.2. BRILLIANT

13.3.2.1. GREAT

13.3.2.2. AWESOME

13.3.2.3. BETTER

13.3.2.4. BOLD

13.3.3. IDEA

13.3.3.1. DREAM

13.3.3.1.1. GOAL

13.3.3.1.2. ASPIRATIONS

13.3.3.1.3. OBJECTIVES

13.3.3.1.4. AMBITIONS

13.3.3.1.5. PASSION

13.3.3.2. START

13.3.3.2.1. GENESIS

13.3.3.2.2. ORIGINS

13.3.3.2.3. GENERATE

13.3.3.3. SPARK

13.3.3.3.1. KINDLE

13.3.3.3.2. TRIGGER

13.3.3.3.3. TINDER

13.3.3.3.4. EUREKA

13.3.4. EVERYTHING

13.3.4.1. ALL TOGETHER

13.3.4.2. EXTENSIVE

13.3.5. PARTNER

13.3.5.1. FRIEND

13.3.5.2. CHUM

13.3.5.3. BESTIE

13.3.5.4. SKILLS

13.3.5.5. SIDEKICK

13.3.5.6. CO-PARTNER

13.3.6. VIRTUAL

13.3.6.1. SMART

13.3.6.2. DIGITAL

13.3.6.3. CLEVER

13.3.7. CHRIS - SUPPORT

13.3.7.1. HELP

13.3.7.2. ENABLE

13.3.7.3. GUIDANCE

13.3.7.4. FACILITATE

13.3.7.5. HOLD UP

13.3.7.6. ENCOURAGE

13.4. VALUES & ADJECTIVES

13.4.1. CHALLENGE

13.4.2. INSPIRE

13.4.3. SIMPLE

13.4.3.1. EASY

13.4.3.2. NO PROBLEM

13.4.3.3. PAINLESS