BRAND NAME INSPIRATION

An exploration of the relationship between the Brand Personality and name generation

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BRAND NAME INSPIRATION by Mind Map: BRAND NAME INSPIRATION

1. NAME GENERATION

1.1. VENTUREHERO - available as .com

1.2. VENTURHERO - available as .com

1.3. PLANNR - .com and .co taken by other companies that appear defunt - plannrnow.com available . plannr.biz available

1.4. IDEALI - .com taken but not being used, others available

1.5. VENTURENOW - .com taken but not being used. Others available

1.6. VENTURA - .com taken by a US crane business, other domains available

1.7. VENTURNOW - .com available

1.8. SCHEMA

1.9. TENZIN

1.10. SPARKR - .com taken but not being used - .io available - is a new startup with that name for a new torch

1.11. IDEALL ideall.com taken but different language and industry

1.12. IDERO - .com not available / many others avaialble

1.13. SKILLSI - .com available for £1k

1.14. SPARKI - .com taken but not in use

1.15. PARTNA - .com taken but not in use, many other available domains .io / .eu

1.16. BUZI - .com not available but site is not really being used

1.17. CREATORSPACE .com taken but not in use

1.18. HUBBLE - Taken

1.19. CREATAHUB - .com available

1.20. CREATASPACE - .com taken but not in use

1.21. JURNI - .com taken but can be bought

1.22. VENTUREMAP

1.23. VENTURENAV

1.24. BIZNAV

1.25. VENTURE.BIZ

1.26. VENTUREMAPPER

2. BRAND NAME CHECKLIST

2.1. Impressive & Captivating:Does your brand stand out from the competition? Is it original and easy to remember?

2.2. Functional: Does it explain what you do OR capture the personality of your brand in a meaningful way?

2.3. Positive: It has positive connotations in the market it serves (importantly no negative connotations)

2.4. Visual: Does the name itself have potential to be eye-catching even without a logo?

3. VALUES - WHAT DO WE STAND FOR?

3.1. TO CHALLENGE AND INSPIRE

3.2. BRING CREATIVITY TO BUSINESS PLANNING

3.3. TO MAKE THE COMPLICATED - SIMPLE

3.4. CHRIS - TO ENABLE ENTREPRENEURS TO BUILD BETTER BUSINESSES

4. ADJECTIVES - WHAT 3 ADJECTIVES DESCRIBE OUR BRAND

4.1. INSPIRATIONAL

4.2. KNOWLEDGABLE

4.3. PROFESSIONAL??

5. BRAND ARCHETYPE - WHAT"S OUR PERSONALITY

5.1. PRIMARY: Sage SECONDARY: Magician

6. POSITIONING STATEMENT

6.1. We are for the Template Founders who are unhappy with the un-engaging business planning tools that do little to inspire creativity and drive their ideas forward. We will provide them with a creative, simple and challenging space and act as their first business partner to ensure they build better, more attractive and successful businesses.

7. BRAND PROMISE

7.1. Provide the most creative, challenging and inspiring place to make your idea a reality

7.2. The place where ideas become a reality

8. BRAND TONE

8.1. FRIENDLY

8.2. PROFESSIONAL

8.3. INSPIRING

8.4. CHRIS - PASSIONATE

9. BRAND SLOGAN

9.1. A. Where it starts!

9.2. B. The venture in adventure

10. BRAND NAMING

10.1. AUDIENCE

10.1.1. FOUNDER

10.1.1.1. ENTREPRENEUR

10.1.1.2. BUSINESS MAN

10.1.1.3. CREATOR

10.1.1.3.1. MAKER

10.1.1.3.2. UNIQUE

10.1.1.3.3. FIRST

10.1.1.3.4. INVENTIVE

10.1.1.3.5. VISIONARY

10.1.1.3.6. STARTER

10.1.1.4. BUILDER

10.1.2. BUSINESS

10.1.2.1. VENTURE

10.1.2.2. COMPANY

10.1.2.3. CORPORATION

10.1.2.4. BIZ

10.1.2.5. CRAFT

10.1.2.6. TRADE

10.1.2.7. STARTUP

10.1.3. FEELINGS

10.1.3.1. EXCITED

10.1.3.2. ENGAGED

10.1.3.3. NERVOUS

10.1.3.4. TALK ABOUT IT A LOT

10.1.3.5. CURIOUS

10.1.3.6. NOUS

10.2. ARCHETYPE

10.2.1. EXPLORER

10.2.1.1. BRAVE

10.2.1.1.1. NOBLE

10.2.1.1.2. COURAGE

10.2.1.2. HERO

10.2.1.3. BOLD

10.2.1.4. SEEKER

10.2.1.5. FAMOUS EXPLORERS

10.2.1.5.1. JACQUES CUSTAU

10.2.1.5.2. COLOMBUS

10.2.1.5.3. MARCO POLO

10.2.1.5.4. ASTRONAUGHTS

10.2.1.5.5. JULES VERNE

10.2.1.6. JOURNEY

10.2.1.6.1. PATH

10.2.1.6.2. STEPS

10.2.1.6.3. WAYPOINTS

10.2.1.6.4. STEPPING STONES

10.2.1.6.5. DISCOVERY

10.2.2. ADVENTURE

10.2.2.1. INTO THE UNKNOWN

10.2.2.1.1. SPACE

10.2.2.1.2. SECRET

10.2.2.1.3. UNDISCOVERED

10.2.2.1.4. FUTURE

10.2.3. FREEDOM

10.2.4. INDEPENDENT

10.2.4.1. INDIE

10.2.4.2. UNIQUE

10.2.4.3. SELF-RELIANT

10.3. FUNCTIONAL BENEFITS

10.3.1. SINGLE SPACE

10.3.1.1. SPOT

10.3.1.2. LOCATION

10.3.1.2.1. HOME

10.3.1.2.2. OFFICE

10.3.1.2.3. WORKSPACE

10.3.1.2.4. DESK

10.3.1.3. PLACE

10.3.1.4. HUB

10.3.2. BRILLIANT

10.3.2.1. GREAT

10.3.2.2. AWESOME

10.3.2.3. BETTER

10.3.2.4. BOLD

10.3.3. IDEA

10.3.3.1. DREAM

10.3.3.1.1. GOAL

10.3.3.1.2. ASPIRATIONS

10.3.3.1.3. OBJECTIVES

10.3.3.1.4. AMBITIONS

10.3.3.1.5. PASSION

10.3.3.2. START

10.3.3.2.1. GENESIS

10.3.3.2.2. ORIGINS

10.3.3.2.3. GENERATE

10.3.3.3. SPARK

10.3.3.3.1. KINDLE

10.3.3.3.2. TRIGGER

10.3.3.3.3. TINDER

10.3.3.3.4. EUREKA

10.3.4. EVERYTHING

10.3.4.1. ALL TOGETHER

10.3.4.2. EXTENSIVE

10.3.5. PARTNER

10.3.5.1. FRIEND

10.3.5.2. CHUM

10.3.5.3. BESTIE

10.3.5.4. SKILLS

10.3.5.5. SIDEKICK

10.3.5.6. CO-PARTNER

10.3.6. VIRTUAL

10.3.6.1. SMART

10.3.6.2. DIGITAL

10.3.6.3. CLEVER

10.3.7. CHRIS - SUPPORT

10.3.7.1. HELP

10.3.7.2. ENABLE

10.3.7.3. GUIDANCE

10.3.7.4. FACILITATE

10.3.7.5. HOLD UP

10.3.7.6. ENCOURAGE

10.4. VALUES & ADJECTIVES

10.4.1. CHALLENGE

10.4.2. INSPIRE

10.4.3. SIMPLE

10.4.3.1. EASY

10.4.3.2. NO PROBLEM

10.4.3.3. PAINLESS

11. FUNCTIONAL BENEFITS

11.1. A virtual business partner with complementary skills

11.1.1. CHRIS - A virtual business partner to complement your skills

11.2. Grow idea into a business and brand

11.3. Everything for your business in one place

11.4. Brilliant-Professional Branding

12. EMOTIONAL BENEFITS

12.1. Inspirational support and guidance

12.1.1. CHRIS - Inspiration to fulfil your dream

12.2. Look Professional

12.2.1. CHRIS - is this an emotional benefit?

12.3. Create a business from a passion

12.4. Become a better entrepreneur

12.4.1. CHRIS - Confidence in your ability to be an entrepreneur

12.5. CHRIS - Trusted source of support + guidance

13. WHO WE ARE FOR

13.1. THE TEMPLATE FOUNDER The creative but inexperienced, tech-savvy first time business owner who actively seek online tools to make their life easier as they start their business adventure.