Effective Email Campaign Strategy
by Deepak Raj
1. Targeted Campaign
1.1. Sales Handy
1.1.1. Premium - $16/month
2. Do not use any attachments
3. Analytics & KPIs
3.1. Open rate
3.2. CTR
3.3. Unsubscribe rate
3.4. Conversion rate
3.5. Delivery rate
4. Mail Merge Plugin
4.1. Integration with Sales Handy tested
5. Re-targeting Campaign
5.1. With the open rate and reply rate, re-targeting campaigns will be conducted
6. Source Email Contacts
6.1. GetProspect
6.1.1. Free - 50 emails/month
6.1.2. Premium - £29/1000 emails/month
6.1.3. Only Corporate email address
6.2. Lusha
6.2.1. Free - 5 emails/month
6.2.2. Essential - £25/50 emails/month
6.2.3. Professional - £59/200 emails/month
6.2.4. Corporate/Personal email address, Contact numbers
7. Use Personal Email Login
7.1. David or Andrew?
8. Email Verification
8.1. Data Validation
8.1.1. Accurate and precise with grades
8.1.2. Paid - 1000 emails/$7.00/One time tune up
8.2. Mail Tester
8.2.1. Free open source
8.2.2. Not very accurate