Digital Modelling Amps: An Innovation Project

1. Social Impact

1.1. Companies such as Marshall or Roland have created online forums dedicated to allowing users of their modelling amps to socialize, share presets, and exchange new ideas

2. Cultural Impact

2.1. The debate between using tube amps or modelling amps has been going on between guitarists for a decade or so

2.2. This prompts guitarists to explore or build amps themselves, creating a new generation of innovators and sound geeks

3. Economic Impact

3.1. Modelling amps are a cheaper option than tube amps, and can replicate sounds that could cost $12,000 in a studio

3.2. Modelling Amplifier technology is advancing quickly, and companies such as Marshall, Fender, and Roland are all improving upon their current amps

3.3. This cultivates a sort of competition within the market

4. Use

4.1. To emulate the sounds and tones of authentic tube amps and effects pedals

4.2. Provides presents for potentially dozens of tones

4.3. Can create and store presents from a device that you connect or from the amp itself

5. History

5.1. The Line 6 Pod is accredited with bringing modelling amps into the mainstream