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New Media in Tourism Communication
by lorenzo cantoni 09/06/2009
New Media in Tourism Communication
by lorenzo cantoni
1. Mind map by: Luisi, Siric, Martinez, Battaini and Luatti
1.1. Analysis Report of group projects
1.1.1. Common parts
1.1.1.1. Table of content
1.1.1.2. Executive summary
1.1.1.3. Goals
1.1.1.4. Knowladge base
1.1.1.5. Methodology
1.1.2. Specific parts for groups
1.1.2.1. Dante 1 & 2, Cities
1.1.2.2. Dante 3
1.1.2.3. Learn
1.1.2.4. BiTi 1 & 2
1.2. Strategies of internet search engines
1.2.1. Spidering
1.2.1.1. Automatic submissions
1.2.1.2. Money
1.2.2. Indexing
1.2.2.1. Link popluraty
1.2.2.2. Click popularity
1.2.2.3. Money
1.2.2.4. Example of Indexing
1.2.2.4.1. Google AdWords
1.3. Student's slides
2. mind map by Stefano & Marianna & Giacomo
2.1. WCM Pillars
2.1.1. Contents & Services
2.1.1.1. Quality Criteria
2.1.1.1.1. Contents
2.1.1.1.2. Services
2.1.2. Accessibility Tools
2.1.3. Publishers
2.1.4. Clients, Users
2.1.4.1. Who's the Public we are interested in?
2.1.4.2. Where do they usually navigate?
2.1.4.3. How can we convince them to move to our Website?
2.1.4.3.1. Direct Access to our Website: Link & Backlink
2.1.4.4. Where to publish backlinks?
2.1.4.4.1. Portals
2.1.4.4.2. Magazines
2.1.4.4.3. Official Websites
2.1.4.4.4. Other Websites
2.2. Students' slides
3. Executive summary
3.1. short
3.2. relevant
3.3. contain main results
3.4. possibility of practical use
4. 03.12.2008
5. Contacts
5.1. Professor: Lorenzo Cantoni
5.2. Assistant: Marco Faré
5.3. Students assistants: Zhang Zhang & Luca Preto
6. Bibliography
6.1. L. Cantoni & Stefano Tardini, Internet, Routledge, London, (paragraph 2.3; chapters 4 and 5)
6.2. L. Cantoni, M. Faré, D. Bolchini, A. Inversini, F. Giulieri, European Cities and Web Tourism Communication: An Indicators-based pilot study, in Proceedings of the Travel Distribution Summit, Europe, Research Conference, Axon Imprint, London 2007, pp. 45-54 (handed out)
6.3. L. Triacca, A. Inversini, D. Bolchini, Evaluating Web Usability with MiLE+ , in Proc. Web Site Evolution Workshop 2005 (WSE 2005), Budapest, September 2005.
6.4. Gretzel, U., Fesenmaier, D.R., O’LearyJ.T. The Trasformation of consumer behaviour. In Buhalis, D. and Costa, C. 2006. Tourism business frontiers. Elsevier Butterworth-Heinemann, pp 7-18 (handed out)
6.5. Lecture notes (online) + other distributed materials
6.6. http://newmine.blogspot.com (Lorenzo Cantoni’s blog, all items tagged <eTourism> in 2008 up to end of the semester)
6.6.1. iPhone 2.2 Launches, Adds Podcast Downloader and Street View
6.6.2. Virgin Atlantic sacks cabin crew for comments on Facebook
6.6.3. fields suppport modules
6.6.4. Travel Trends: How Consumer Search Behavior is Changing (download here)
6.6.5. UNCTAD e-Tourism Initiative
6.6.6. 66% of American users believe that...
7. 17.09.2008
7.1. mind map by Sara & Florie & Maria
7.1.1. Goals of the course
7.1.1.1. New Technologies used in a Tourism Experience
7.1.1.1.1. 3 Steps
7.1.2. Students' slides
8. course board
8.1. Practical Information
8.1.1. Content of the course
8.1.1.1. Web Communication Model
8.1.1.2. Observing websites communication: Contents & Services
8.1.1.3. User requirements
8.1.1.4. Users: usability
8.1.1.5. Users: promotion
8.1.1.6. Users: usages analysis
8.1.1.7. Web 2.0
8.1.2. Evaluation of the course
8.1.2.1. Exam
8.1.2.2. Collaborative project
8.2. Report template
9. 24.09.2008
9.1. mind map by Stefania & Barbara & Laura
9.1.1. The Website Communication Model
9.1.1.1. The Web & hotel booking
9.1.1.1.1. >50% bookings affected by the Web
9.1.1.2. The WCM
9.1.1.2.1. 4 Pillars
9.1.1.2.2. 5th element
9.1.2. Students' slides
10. 01.10.2008
11. 08.10.2008
11.1. mind map by Maya, Alberto & Aida
11.1.1. Online Ads and Manifestations: Banners (different types)
11.1.1.1. Effectiveness
11.1.1.1.1. Audience
11.1.1.1.2. Time duration
11.1.1.1.3. Creativity
11.1.2. Search engines
11.1.2.1. Definition
11.1.2.1.1. Technical bridges
11.1.2.1.2. Link machines
11.1.2.2. How they work?
11.1.2.2.1. Respecting 2 rules
11.1.2.2.2. Positioning
11.1.3. Student slides
12. 22.10.2008
12.1. mind map by Berton, Moreni, Garnero
12.1.1. Search engine
12.1.1.1. Two problems
12.1.1.1.1. Kind of documents
12.1.1.1.2. Keywords
12.1.1.2. Search Process
12.1.1.2.1. Spidering
12.1.1.2.2. Indexing
12.1.1.2.3. Answering
12.1.1.3. Ranking Algorithm
12.1.1.3.1. Intrisic data
12.1.1.3.2. Extrinsic data
12.2. Student's slides
13. 05.11.2008
14. 12.11.2008
14.1. Mind map by Abdul Aziz,Brenna,Yawen,Brack, Tretyakevich, Stefania
14.1.1. Google advertising campaign
14.1.1.1. name of campaign
14.1.1.2. budget
14.1.1.3. targeting
14.1.1.4. key words
14.1.1.5. current beat CPC
14.1.1.6. clicks
14.1.1.7. impressions
14.1.1.8. CTR, if CTR is <1%
14.1.1.8.1. stop campaign
14.1.1.8.2. lower position
14.1.1.8.3. ask more money
14.1.1.9. average CPC
14.1.1.10. cost
14.1.1.11. average position
14.1.2. Aims of search engines
14.1.2.1. provide relevant results
14.1.2.2. earn money
14.1.3. Geographic Information System
14.1.3.1. Google maps
14.1.3.2. Mappy
14.1.3.3. Michelin, etc.
14.1.4. Wayback machine
14.1.5. Students' slides
15. 19.11.2008
15.1. mind map by Papadopoulos, Savarise, Ciannamea, Petruchik, Kaufmann
15.1.1. Personalization
15.1.1.1. Collecting information about users
15.1.1.1.1. Webserver
15.1.1.1.2. Software analyser
