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New Media in Tourism Communication by Mind Map: New Media in Tourism Communication
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New Media in Tourism Communication

Mind map by: Luisi, Siric, Martinez, Battaini and Luatti

Analysis Report of group projects

Common parts, Table of content, Executive summary, Goals, Knowladge base, Methodology

Specific parts for groups, Dante 1 & 2, Cities, Dante 3, Learn, BiTi 1 & 2

Strategies of internet search engines

Spidering, Automatic submissions, Money

Indexing, Link popluraty, Click popularity, Money, Example of Indexing, Google AdWords

Student's slides

mind map by Stefano & Marianna & Giacomo

WCM Pillars

Website Communication Model

Contents & Services, Quality Criteria, Contents, Accuracy, Currency, Authority, Objectivity, Coverage, Problem of not-physical web communication, Users don't have perception of the volume of information, Senders should select information in order to stay focused, Services, General Criteria, Effectiveness, Efficiency, Online Criteria, Status, Steps

Accessibility Tools


Clients, Users, Who's the Public we are interested in?, Where do they usually navigate?, How can we convince them to move to our Website?, Direct Access to our Website: Link & Backlink, Link: Manifestators, Text, Banner, Image, Animation, Video, Backlink: 3 main strategies, Ask for free, Ask for an exchange, Just pay, PpI: Pay per Impression, PpC: Pay per Click, PpL: Pay per Lead, PpT: Pay per Transaction, Where to publish backlinks?, Portals, Magazines, Official Websites, Other Websites

Students' slides

Executive summary



contain main results

possibility of practical use



Professor: Lorenzo Cantoni 058 666 47 20 Office n. 217   For appointments:

Assistant: Marco Faré 058 666 47 88 Office n. 129

Students assistants: Zhang Zhang & Luca Preto

Office 139      


L. Cantoni & Stefano Tardini, Internet, Routledge, London, (paragraph 2.3; chapters 4 and 5)

L. Cantoni, M. Faré, D. Bolchini, A. Inversini, F. Giulieri, European Cities and Web Tourism Communication: An Indicators-based pilot study, in Proceedings of the Travel Distribution Summit, Europe, Research Conference, Axon Imprint, London 2007, pp. 45-54 (handed out)

L. Triacca, A. Inversini, D. Bolchini, Evaluating Web Usability with MiLE+ , in Proc. Web Site Evolution Workshop 2005 (WSE 2005), Budapest, September 2005.

Gretzel, U., Fesenmaier, D.R., O’LearyJ.T. The Trasformation of consumer behaviour. In Buhalis, D. and Costa, C. 2006. Tourism business frontiers. Elsevier Butterworth-Heinemann, pp 7-18 (handed out)

Lecture notes (online) + other distributed materials (Lorenzo Cantoni’s blog, all items tagged <eTourism> in 2008 up to end of the semester)

iPhone 2.2 Launches, Adds Podcast Downloader and Street View

Virgin Atlantic sacks cabin crew for comments on Facebook

fields suppport modules

Travel Trends: How Consumer Search Behavior is Changing (download here)

UNCTAD e-Tourism Initiative

66% of American users believe that...


mind map by Sara & Florie & Maria

Goals of the course, New Technologies used in a Tourism Experience, 3 Steps, Pre - Experience, DMO websites, UGC, Online Maps, Digital TV Channels, Newsletters, eBooking, eBanking, Online Information, etc., Experience, GPS, Digital Guides, Credit Card, Cameras, Mobile Phones, E-Mail, Music Player, etc., Post - Experience, UGC, Digital Pictures / Video, Networking, Recommendations / Complaints websites, etc.

Students' slides

course board

Practical Information

Content of the course, Web Communication Model, Observing websites communication: Contents & Services, User requirements, Users: usability, Users: promotion, Users: usages analysis, Web 2.0

Evaluation of the course, Exam, Collaborative project

Report template


mind map by Stefania & Barbara & Laura

The Website Communication Model, The Web & hotel booking, >50% bookings affected by the Web, 2010: 45% bookings on-line, The WCM, 4 Pillars, Contents & Services, Contents, Location, Prices/Special offers/Packages, Contacts, Etc..., Services, Availability/Booking/Paying, Weather, Web cam/Virtual Tour, Etc..., Accessibility Tools, Hardware, Personal Computer, Printer, Scanner, Etc..., Software, HTML, CSS, Databases, Etc..., HCI, Publishers, Clients, 5th element, Relevant info-market, Constituted by, External world, Market, Info-competitors, Characteristics, Influence on other pillars, Not always controllable, How to emerge in the Web, Market awareness, Search engines, Investments, Info-competitors awareness, In reference to the other pillars, Quality criteria for contents and services, Technologies for accessibility tools, Access Analysis for publishers, On-line promotion for clients

Students' slides



mind map by Maya, Alberto & Aida

Online Ads and Manifestations: Banners (different types), Effectiveness, Audience, Time duration, Creativity

Search engines, Definition, Technical bridges, Link machines, How they work?, Respecting 2 rules, RECALL, PRECISION, Positioning, SEM, SEO

Student slides


mind map by Berton, Moreni, Garnero

Search engine, Two problems, Kind of documents, Keywords, Search Process, Spidering, Indexing, Answering, Ranking Algorithm, Intrisic data, Html, Url, Freshness, Extrinsic data, Freshness, Link Popularity, Click Popularity

Student's slides



Mind map by Abdul Aziz,Brenna,Yawen,Brack, Tretyakevich, Stefania

Google advertising campaign, name of campaign, budget, targeting, key words, current beat CPC, clicks, impressions, CTR, if CTR is <1%, stop campaign, lower position, ask more money, average CPC, cost, average position

Aims of search engines, provide relevant results, earn money

Geographic Information System, Google maps, Mappy, Michelin, etc.

Wayback machine

Students' slides


mind map by Papadopoulos, Savarise, Ciannamea, Petruchik, Kaufmann

Personalization, Collecting information about users, Webserver, Software analyser, Google Analytics, Number of Visits, Number of Visitors, Number of page Views, Distribution of Time Access, Bounce rate, Map Overlay, Visitor Loyalty, Traffic Sources, Key Words, ClickTracks

Student's slides

Project presentations (10.12.2008)