New Media in Tourism Communication

a.y. 2008-09

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New Media in Tourism Communication by Mind Map: New Media in Tourism Communication

1. Mind map by: Luisi, Siric, Martinez, Battaini and Luatti

1.1. Analysis Report of group projects

1.1.1. Common parts

1.1.1.1. Table of content

1.1.1.2. Executive summary

1.1.1.3. Goals

1.1.1.4. Knowladge base

1.1.1.5. Methodology

1.1.2. Specific parts for groups

1.1.2.1. Dante 1 & 2, Cities

1.1.2.2. Dante 3

1.1.2.3. Learn

1.1.2.4. BiTi 1 & 2

1.2. Strategies of internet search engines

1.2.1. Spidering

1.2.1.1. Automatic submissions

1.2.1.2. Money

1.2.2. Indexing

1.2.2.1. Link popluraty

1.2.2.2. Click popularity

1.2.2.3. Money

1.2.2.4. Example of Indexing

1.2.2.4.1. Google AdWords

1.3. Student's slides

2. mind map by Stefano & Marianna & Giacomo

2.1. WCM Pillars

2.1.1. Contents & Services

2.1.1.1. Quality Criteria

2.1.1.1.1. Contents

2.1.1.1.2. Services

2.1.2. Accessibility Tools

2.1.3. Publishers

2.1.4. Clients, Users

2.1.4.1. Who's the Public we are interested in?

2.1.4.2. Where do they usually navigate?

2.1.4.3. How can we convince them to move to our Website?

2.1.4.3.1. Direct Access to our Website: Link & Backlink

2.1.4.4. Where to publish backlinks?

2.1.4.4.1. Portals

2.1.4.4.2. Magazines

2.1.4.4.3. Official Websites

2.1.4.4.4. Other Websites

2.2. Students' slides

3. Executive summary

3.1. short

3.2. relevant

3.3. contain main results

3.4. possibility of practical use

4. 03.12.2008

5. Contacts

5.1. Professor: Lorenzo Cantoni

5.2. Assistant: Marco Faré

5.3. Students assistants: Zhang Zhang & Luca Preto

6. Bibliography

6.1. L. Cantoni & Stefano Tardini, Internet, Routledge, London, (paragraph 2.3; chapters 4 and 5)

6.2. L. Cantoni, M. Faré, D. Bolchini, A. Inversini, F. Giulieri, European Cities and Web Tourism Communication: An Indicators-based pilot study, in Proceedings of the Travel Distribution Summit, Europe, Research Conference, Axon Imprint, London 2007, pp. 45-54 (handed out)

6.3. L. Triacca, A. Inversini, D. Bolchini, Evaluating Web Usability with MiLE+ , in Proc. Web Site Evolution Workshop 2005 (WSE 2005), Budapest, September 2005.

6.4. Gretzel, U., Fesenmaier, D.R., O’LearyJ.T. The Trasformation of consumer behaviour. In Buhalis, D. and Costa, C. 2006. Tourism business frontiers. Elsevier Butterworth-Heinemann, pp 7-18 (handed out)

6.5. Lecture notes (online) + other distributed materials

6.6. http://newmine.blogspot.com (Lorenzo Cantoni’s blog, all items tagged <eTourism> in 2008 up to end of the semester)

6.6.1. iPhone 2.2 Launches, Adds Podcast Downloader and Street View

6.6.2. Virgin Atlantic sacks cabin crew for comments on Facebook

6.6.3. fields suppport modules

6.6.4. Travel Trends: How Consumer Search Behavior is Changing (download here)

6.6.5. UNCTAD e-Tourism Initiative

6.6.6. 66% of American users believe that...

7. 17.09.2008

7.1. mind map by Sara & Florie & Maria

7.1.1. Goals of the course

7.1.1.1. New Technologies used in a Tourism Experience

7.1.1.1.1. 3 Steps

7.1.2. Students' slides

8. course board

8.1. Practical Information

8.1.1. Content of the course

8.1.1.1. Web Communication Model

8.1.1.2. Observing websites communication: Contents & Services

8.1.1.3. User requirements

8.1.1.4. Users: usability

8.1.1.5. Users: promotion

8.1.1.6. Users: usages analysis

8.1.1.7. Web 2.0

8.1.2. Evaluation of the course

8.1.2.1. Exam

8.1.2.2. Collaborative project

8.2. Report template

9. 24.09.2008

9.1. mind map by Stefania & Barbara & Laura

9.1.1. The Website Communication Model

9.1.1.1. The Web & hotel booking

9.1.1.1.1. >50% bookings affected by the Web

9.1.1.2. The WCM

9.1.1.2.1. 4 Pillars

9.1.1.2.2. 5th element

9.1.2. Students' slides

10. 01.10.2008

11. 08.10.2008

11.1. mind map by Maya, Alberto & Aida

11.1.1. Online Ads and Manifestations: Banners (different types)

11.1.1.1. Effectiveness

11.1.1.1.1. Audience

11.1.1.1.2. Time duration

11.1.1.1.3. Creativity

11.1.2. Search engines

11.1.2.1. Definition

11.1.2.1.1. Technical bridges

11.1.2.1.2. Link machines

11.1.2.2. How they work?

11.1.2.2.1. Respecting 2 rules

11.1.2.2.2. Positioning

11.1.3. Student slides

12. 22.10.2008

12.1. mind map by Berton, Moreni, Garnero

12.1.1. Search engine

12.1.1.1. Two problems

12.1.1.1.1. Kind of documents

12.1.1.1.2. Keywords

12.1.1.2. Search Process

12.1.1.2.1. Spidering

12.1.1.2.2. Indexing

12.1.1.2.3. Answering

12.1.1.3. Ranking Algorithm

12.1.1.3.1. Intrisic data

12.1.1.3.2. Extrinsic data

12.2. Student's slides

13. 05.11.2008

14. 12.11.2008

14.1. Mind map by Abdul Aziz,Brenna,Yawen,Brack, Tretyakevich, Stefania

14.1.1. Google advertising campaign

14.1.1.1. name of campaign

14.1.1.2. budget

14.1.1.3. targeting

14.1.1.4. key words

14.1.1.5. current beat CPC

14.1.1.6. clicks

14.1.1.7. impressions

14.1.1.8. CTR, if CTR is <1%

14.1.1.8.1. stop campaign

14.1.1.8.2. lower position

14.1.1.8.3. ask more money

14.1.1.9. average CPC

14.1.1.10. cost

14.1.1.11. average position

14.1.2. Aims of search engines

14.1.2.1. provide relevant results

14.1.2.2. earn money

14.1.3. Geographic Information System

14.1.3.1. Google maps

14.1.3.2. Mappy

14.1.3.3. Michelin, etc.

14.1.4. Wayback machine

14.1.5. Students' slides

15. 19.11.2008

15.1. mind map by Papadopoulos, Savarise, Ciannamea, Petruchik, Kaufmann

15.1.1. Personalization

15.1.1.1. Collecting information about users

15.1.1.1.1. Webserver

15.1.1.1.2. Software analyser

15.1.2. Student's slides

16. Project presentations (10.12.2008)

16.1. BiTi-1

16.2. BiTi-2

16.3. Dante-1

16.4. Dante-2

16.5. Dante-3

16.6. LEARN

16.7. Cities