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Rocket clouds
A-Phase by Mind Map: A-Phase

1. Their dreams

1.1. Have an event around the Gem Tower

1.2. Being a sustainable event

2. Macro trends

2.1. Gamification

2.1.1. Interaction is becoming more important

2.1.2. Visitors will have more fun

2.2. Event applications

2.2.1. involvement

2.2.2. Collect data

2.2.3. Engaging brand experience

2.3. Virtual Reality

2.3.1. Acces without frustration

2.3.2. Tiggers more senses of the visitor

3. Competitors

3.1. Tomorrowland

3.1.1. One of the biggest festivals in the world

3.1.2. Platform

3.1.3. Storytelling

3.1.4. Promotion

3.2. Pinkpop

3.2.1. Brand awareness

3.3. Mesoj Green and Sustainable events

3.3.1. New theming every festival

3.3.2. Hop Topic Government

4. Values

4.1. People

4.2. Talent

4.3. Authenticity

4.4. Personality

5. Pukkelpop

6. History

6.1. 1985

6.2. First edition hosted three bands from

6.2.1. United States

6.2.2. Jamaica

6.2.3. United Kingdom

6.3. Small, local music event

6.3.1. Alternative outdoor event

7. Who is Pukkelpop?

7.1. Cultural elements

7.2. Vistors

7.2.1. Variety of nationalities

7.2.1.1. Dutch

7.2.1.2. German

7.2.1.3. Belgian

7.2.1.4. French

7.2.2. Connecting people

7.2.3. Providing different types of music

7.3. Company

7.3.1. Private limited liability company

7.3.2. Working with limited volunteers

7.3.2.1. Very profesional staff

7.3.2.2. Rewarding volunteers with a ticket

7.4. Sustainablilty