Converting Home Buyers Into Customers Using Your Website

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Converting Home Buyers Into Customers Using Your Website by Mind Map: Converting Home Buyers Into Customers Using Your Website

1. Why Do You Need A Home Inspection Website

1.1. To Go Direct To The Public

1.1.1. 97% of consumers actively look for products and services online

1.1.2. 80% of searchers research online before purchasing in a 10-20 mile radius

1.1.3. But unfortunately only About Half of all U.S. and Canadian Small Businesses have a website

1.2. To Receive Visitors From Your Referral Sources

1.2.1. 78% of home buyers will look up your brand after receiving your name from the referral sources

1.3. To Continue To Build Your Brand

1.3.1. You only get one chance to make a great first impression

2. Why Should You Care About Website Conversion

2.1. The Internet Has Changed The Way Consumers Shop

2.1.1. 66% of people buy on line

2.1.2. 32% rate a product or service

2.1.3. 46% of daily searches are for info on products or services

2.1.4. 20% of monthly searches on Google are for local businesses just like yours

2.2. The Role of Real Estate Agents is Changing

2.2.1. Their influence on the home buyer will continue to deminish

2.2.2. Your website will need to convert to pick up the slack from lost real estate referrals

2.3. Your Website Needs To...

2.3.1. Convey Your Best Sales Message 24/7

2.3.2. Establish Your Expertise

2.3.3. Build Know Me, Like Me Trust Me With Visitors

2.3.4. Get Sales (convert visitors into paying customers)

2.4. The Math Of Conversion

2.4.1. 1,000 Leads A Month In Your Market

2.4.2. 10% OF Them Come Your Way:100

2.4.3. Your Average Inspection Fee Is $375

2.4.4. Current Conversion Rate 4%: 4 @ $375= $1,500

2.4.5. New Conversion Rate: 16%: 16 @ $375= $6,000

3. Conversion Mistake 1

3.1. Your Website Is All About You

3.1.1. It Needs To Be What's In It For Them (WIIFM)

3.1.2. Homebuyers know that they need an inspection that's why they're searching the Internet

3.1.3. They don't care about your association memberships up front

3.2. What message do home buyers want to hear from home inspectors?

3.2.1. That you're so thorough you won't let them get stuck buying the money pit

3.2.2. Home buyers will never be able to understand what's in it for them if your website is all about you

4. Conversion Mistake 2

4.1. Not providing the information that the home buyer needs to Convince Themselves that you are the inspector to protect them from the money pit

4.1.1. 9 Item To Increase Website Conversion

4.1.1.1. Effective Sales Copy (WIIFT)

4.1.1.2. Social Proof (positive reviews; lots of them)

4.1.1.3. Expertise proving videos

4.1.1.4. Who you are (and your inspectors)

4.1.1.5. What you inspect

4.1.1.6. Sample inspection report

4.1.1.7. Your guarantee

4.1.1.8. A way to contact you

4.1.1.9. A way to schedule online

4.1.1.10. And Nothing More

5. Conversion Mistake 3

5.1. Having Anything On Your Sales Page That Distracts Home Buyers From The Desired Action You Want Them To Take

5.1.1. What action do you want them to take?

5.1.1.1. Book their home inspection now

5.1.2. What things distract visitors from booking now?

5.1.2.1. Having the navigation buttons in the first fold so they can look at...

5.1.2.1.1. Articles

5.1.2.1.2. FAQs

5.1.2.1.3. Standards of practice

5.1.2.1.4. Pre-inspection agreement

5.1.2.2. Sending them to a third-party site to look at information that should be on your website

5.1.2.2.1. Reviews

5.1.2.2.2. Videos

5.1.2.2.3. Certifications

5.1.2.2.4. Other content

5.1.2.3. Have pricing on your website

5.1.2.3.1. Potentially eliminates the need for the client to call you

5.1.2.3.2. Makes consumers think that home inspectors are commodity so they'll take the cheapest one

5.1.2.4. Making home buyers fill out a form too get a quote and wait for you to call them back

6. Tracking To Measure Conversion

6.1. Traffic Sources

6.1.1. direct visitors – the ones that visit your site by directly typing your url in their browser address bar,

6.1.2. search visitors – the ones that visit your site based on a search query, and

6.1.3. referral visitors – the ones that visit your site because it was mentioned by a real estate agent, prior client or other referral source

6.2. New/Unique Visitor Conversion

6.3. Return Visitor Conversion

6.4. Interactions Per Visit

6.5. Value Per Visit

6.6. Cost Per Conversion

6.7. Bounce Rate

6.8. Exit Pages

6.9. Set up and use Google Analytics and Webmaster Tools to get you tracking information

7. Other Conversion Items

7.1. You have 0-8 seconds to make a compelling headline and landing page. After 8 seconds, the majority of visitors leave.

7.2. Approximately 96% of visitors that come to your website are not ready to buy.

7.3. Product videos can increase purchases of the product by 144%.

7.4. A 1 second delay in your site speed can result in a 7% reduction in conversions.

7.5. What The Highest Converting Websites Do Differently

7.5.1. They Make Their Unique Value Proposition(s) Clear

7.5.1.1. Visitors should clearly see on your homepage or landing page why they should do business with you and the benefit of it.

7.5.2. They Test Their Calls-to-Actions

7.5.3. They Test Their Headlines

8. What Makes A Home Inspection Website Great

8.1. It Converts Visitors Into Paying Customers

8.1.1. Using These Techniques...

8.1.1.1. Establishing You As The Obvious Expert In Your Market

8.1.1.2. Build Know Me, Like Me, Trust Me Relationship With Visitors

8.2. It has To Work Great On Mobile Devices

8.2.1. Here's Why...

8.2.1.1. 95% of Smartphone users have searched for local information

8.2.1.2. 1/3 of all searches for a local business are now made on a mobile device

8.2.1.3. 60% of users call a business or visit that location after searching

8.2.1.4. 70% of these people Take Action within One Hour of their search

9. The Savvy Inspector Builds High Converting Websites Exclusively For Home Inspectors

9.1. TSI Sites Convert Visitors Into Paying Customers

9.2. They Work Great on Mobile Devices

9.3. To Talk To TSI About Your Needs: https://SpeakWithBeth.com