1. Philanthropic
1.1. Corporate Philanthropy
1.1.1. A corporation making a direct contribution to a charity or cause, most often in the form of cash grants, donations, and/or in-kind services
1.2. Cause Promotion
1.2.1. Leveraging corporate funds, in-kind contributions, or other resources to increase awareness and concern about a social cause or to support fundraising, participation, or volunteer recruitment for a cause.
1.3. Cause-Related Marketing
1.4. Corporate Social Marketing
1.4.1. Links monetary or in-kind donations to product sales or other consumer action
1.4.1.1. eg establishing specific promotional offers, developing co-branded advertisements
1.4.2. Use of business resources to develop and/or implement a behaviour change campaign intended to improve public healthy, safety, the environment, or community well-being.
1.5. Employee Engagement
1.5.1. Support and encourage employees to engage with nonprofit organisations and causes.
1.5.1.1. eg employees volunteering their expertise, talents, ideas and/or physical labour.
1.6. Socially Responsible Business Practices
1.6.1. Discretionary business practices that a corporation adopts and conducts to support social causes, to improve community well-being, and/or to protect the environment.