1. The Header
1.1. Title: "Consulting University Course Preview"...
1.1.1. Lightbox pops up telling them to check email and reminding them of the value of this course. After opt-in, get email with welcome lesson. Tell them course costs 399 or whatever but they're getting the preview for free.
1.1.1.1. Then get drip fed all of Module 1, with 1 email a day. Short emails, linking to video.
1.1.1.1.1. At end of module 1, go into frame setting. The purpose of this step is to allow them to get the info for free while still having them value the course at 399. Possible frames: - This is a beta test - Market research - Application process/being chosen - Give us a testimonial Shitty example copy: "This course normally costs 399. However, if you're a motivated action taker, we want you to have this course for free. All you have to do is apply by clicking here, and agree to give us a testimonial once you become a successful independent consultant. Once you apply, you'll hear back from us within 1-3 business days."
2. The end of the coaching page
2.1. The copy will say: "Not Ready Yet"? in a button, you click it and a lightbox pops up: "If you're not ready to apply for coaching just yet but you'd like to learn more, enter your email below We'll send you an introductory email series about how coaching can help you."
2.1.1. Then we straight up swipe Seth's 7 day intro series, rewriting it for CU. The emails are quite short, one a day, with multiple links in them to further resources.
2.1.1.1. Day 1: Sent immediately, just an intro
2.1.1.1.1. Day 2: What CU Coaching Is and Who It's For