Fazer
by Alina Lange
1. Youtube
1.1. Various videos
1.1.1. history
1.1.2. product
1.1.3. fun videos
1.1.4. recipes
1.2. posts
1.2.1. almost every 2 weeks
1.3. After Google most used search engine
2. Snapchat
2.1. take short videos of production -> insights
2.2. parternship with influencer
2.3. link on website to get new followers
2.4. best way to reach younger audience
3. LinkedIn
3.1. daily updates
3.2. career page/job offers
3.3. showcase page - fazer food and services
3.4. online recruiting
4. Twitter
4.1. company profile
4.2. advertisement of products & innovations
4.3. tweet pictures & 6 sec. videos
4.4. retweet tweets from customers for advert.
5. Facebook
5.1. simple and recognizable profile picture
5.2. call our button -> feedback- and contact page
5.3. clear and simple information page,
5.4. two or three updates per day