CRATIVITY AND INNOVATION
by camila cruz
1. INNOVATION
1.1. without innovation,new products,new services and new ways of doing bussines
2. is a mental process involving the generation of new ideas or concepts or new associations of the creative mind between existing ideas or concepts
3. creativity can be used but innovaton is about creating value and increasing efficiency and therefore growing your business
4. creativity is typically used to refer to the act of producing new ideas approaches or actions
