Leading a Tribe

1. Develop Manifesto

1.1. Introduction

1.2. I help ________, with _________, so they can __________

1.3. You see, I believe _____________ _______________________________ _______________________________

1.4. Have you ever had these challenges?

1.5. Me Too! - My backstory of frustration

1.6. My story of finding a solution

1.7. Results - ultimate outcome

1.8. Old World / New Word - Myths and Trends

1.9. The Solution - *Framework*

1.10. Most common mistakes

1.11. What you should do right now

2. Getting Your Message Out There

2.1. Branding / Identity

2.2. Direct Mail

2.3. Writing a Book

2.4. Writing a Blog

2.5. Writing a Newsletter

2.6. Speaking at Seminars / Conferences

2.7. Producing Videos

2.8. Producing Audios

2.9. Social Media

3. Nurturing Your Followers / Customers

3.1. Show appreciation

3.2. Lead by example

3.3. Constantly encourage

3.4. Give them opportunity to help / get involved

3.5. Offer phenomenal service

3.6. Reward model behaviour