The Media Theoretical Framework

1. Media Representations

1.1. Age

1.2. Gender

1.3. Social Class

1.4. Ethnicity

1.5. regional identity

1.6. sexuality

1.7. ability/disability

2. Media Audiences

2.1. how the media forms target

2.2. how the media reach and address audiences

2.3. how audiences respond and interpret to them

2.4. members of audiences become producers themselves (prosumer)

3. Try MeisterTask!

4. Media Language

4.1. The way text is constructed to create meaning

5. Media Industries

5.1. process of production

5.2. process of distribution

5.3. process of circulation

6. Media contexts

6.1. Social - how media products reflect society

6.2. Cultural- how media reflects arts and culture

6.3. Historical- how media reflects historical events

6.4. political - how media reflects political viewpoints and events