e-nov'action et développement durable

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e-nov'action et développement durable by Mind Map: e-nov'action et développement durable

1. Social

1.1. Projets participatifs ("Argent de poche", jardins partagés, concours des maisons fleuris)

1.2. Structures d'insertion (régie de quartier,)

1.3. Formation vers les habitants

1.3.1. Direct Sales Strategy

1.3.2. Inside Sales Strategy

1.3.3. Channel Sales Strategy

1.4. Partenariats

1.4.1. convention agricole + API

1.4.2. Centre social maison de quartier

1.4.3. Ecoles ALSH

1.4.4. Foyer logement maison de retraite, EPHAD

1.4.5. CCAS

1.4.6. Clauses d'insertion

2. Evolution des techniques

2.1. Réorganisation du service et des espaces

2.1.1. Gestion déléguée

2.1.1.1. What is the key messaging and positioning for the service offer? (Pain, alternatives, solution)

2.1.1.2. How do we communicate internally?

2.1.1.3. How do we communicate externally?

2.1.2. gestion directe

2.1.2.1. Marketing Programs (Installed base versus new prospects)

2.1.2.2. Advertising (Publications, etc.)

2.1.2.3. Analyst Relations (Target Analysts)

2.1.2.4. Public Relations

2.1.2.5. Events (Trade shows, SEO/SEA, Seminars)

2.1.2.6. Webinars

2.1.3. gestion participative

2.1.4. gestion différenciée

2.2. investissement en matériel

2.3. Maintien du zéro phyto et développement des objets connectés

2.4. mutualisation des moyens avec la CA

2.5. gestion de la bande littorale par l'Etat

2.6. achat d'un nouveau cheptel de chèvres

3. Objectifs

4. Communication

5. Evaluation

5.1. Obtention de la fleur d'or

5.2. Questionnaire

6. Panorama des services espaces verts et entretien

6.1. Commune de 20 000 habitants et surface de 280 ha

6.2. Label 4 fleurs

6.3. Méthode zéro phyto

6.4. Service vieillissant avec départs en retraite de prévus

6.5. TMS

7. Ressources humaines - Finances

7.1. Orientation budgétaire

7.1.1. Channel Strategy

7.1.1.1. What 3rd party channels should we consider for reselling this service?

7.1.2. Technology Partnerships

7.1.2.1. What technology vendors (if any) do we need to work with to execute on this plan?

7.1.3. Solutions Partners

7.2. Formation interne

7.2.1. Transmission des savoirs

7.2.1.1. What is driving us to do this?

7.2.1.2. SWOT Analysis

7.2.1.2.1. Strengths

7.2.1.2.2. Weaknesses

7.2.1.2.3. Opportunities

7.2.1.2.4. Threats

7.2.1.3. Customer Findings - What have we learned from customers?

7.2.2. Posture TMS avec ARS (investissement matériel)

7.2.2.1. Do we have competitors and threats in these target markets with the proposed offerings?

7.2.2.2. What are our competitors doing and how are they positioning?

7.2.2.3. How do we position against each competitor?

7.2.3. Formation CNFPT

7.2.3.1. Buyer Profile

7.2.3.1.1. Title

7.2.3.1.2. Industry

7.2.3.1.3. Geography

7.2.3.1.4. Business Size

7.2.3.2. Influencer Profile

7.2.3.3. User Profile

7.2.3.4. What do customers want and need?

7.2.3.5. What business problems do each of these customers have?

7.2.4. Intégration des jeunes (apprentis, contrat d'avenir)

7.2.4.1. Which customers or sets of customers do we sell to?

7.2.4.2. What are the target market segments that we want to go after?

7.2.4.3. What are the distinct problems for each segment of the market?

7.3. Reclassement

7.3.1. Service Offer

7.3.1.1. What are we selling?

7.3.1.2. Product Definition

7.3.1.3. Pricing

7.3.1.4. Packaging

7.3.1.5. Positioning

7.3.2. Value Proposition

7.3.2.1. What is the Value Proposition to the Customer?

7.3.2.2. What pain are we solving?

7.4. Titularisation

7.4.1. Revenue Forecasts

7.4.1.1. Revenue and P&L Forecast (5 Years)

7.4.1.2. Revenue should be split out quarterly

7.4.2. Cost Analysis

7.4.2.1. Should include a description of the costs in entering this business and profitability analysis

7.4.3. Profitability Analysis

7.4.3.1. P&L for the offer to include gross margin, net income and break even analysis.

7.5. Organigramme

8. Merci