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David Binetti, When & how to pivot by Mind Map: David Binetti, When & how to
pivot
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David Binetti, When & how to pivot

Formulate model ->

Iterate, releas & measure

Pivots are vision-driven, & not testing-driven

About

@dbinetti

bit.ly/votizen_sllconf

Votizen

Changing politics, Social media is disrupting politics

Mentor at Hacker Dojo

slideshare.net/votizen

Finance

If you succeed in a startup, you'll make the same as working hard in a good company

Only with much much larger risk

So, it's not for finance

Why lean?

Mitigates your reality distortion field

Helps avoid expansive false positive

Converts market risk to technical risk

Lean framework

Customer discovery ->

Customer validation ->, Pivot

Pivots

Restatements of your business model

Consequence of learning about your business

Votizen case study

v1.0 table

Business model, Product, Facebook for politics, Problem, Channel, Market, Competitive

Metrics, Acquisition, Activation, Referrals, Retention, Revenue

v1.1

v2

v3

v4

Business model, Product, AdWords for activism

Metrics

When to pivot

A/B testing/surveys/landing pages are good way to do local optimization

If you've hit the local max & haven't reached a sustainable business, it's time to restart your assumptions

Iteration loops got tighter

How to pivot

Not on the whiteboard

Go outside & talk with customers

Learn, don't flail

Dno't underestimate

Easy to fool yourself

"Show yourself the money"

Important notes

Each validation justifies a higher level of investment

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Summary

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Pivot is vision-driven

dream as big as you can

Slides

http://www.slideshare.net/mobile/dbinetti/lean-startup-at-sxsw-votizen-pivot-case-study