David Binetti, When & how to pivot

1. Slides

1.1. http://www.slideshare.net/mobile/dbinetti/lean-startup-at-sxsw-votizen-pivot-case-study

2. Formulate model ->

2.1. Iterate, releas & measure

3. Pivots are vision-driven, & not testing-driven

4. About

4.1. @dbinetti

4.2. bit.ly/votizen_sllconf

4.3. Votizen

4.3.1. Changing politics

4.3.1.1. Social media is disrupting politics

4.4. Mentor at Hacker Dojo

4.5. slideshare.net/votizen

5. Finance

5.1. If you succeed in a startup, you'll make the same as working hard in a good company

5.1.1. Only with much much larger risk

5.2. So, it's not for finance

6. Why lean?

6.1. Mitigates your reality distortion field

6.2. Helps avoid expansive false positive

6.3. Converts market risk to technical risk

7. Lean framework

7.1. Customer discovery ->

7.1.1. Customer validation ->

7.1.1.1. Pivot

8. Pivots

8.1. Restatements of your business model

8.2. Consequence of learning about your business

9. Votizen case study

9.1. v1.0 table

9.1.1. Business model

9.1.1.1. Product

9.1.1.1.1. Facebook for politics

9.1.1.2. Problem

9.1.1.3. Channel

9.1.1.4. Market

9.1.1.5. Competitive

9.1.2. Metrics

9.1.2.1. Acquisition

9.1.2.2. Activation

9.1.2.3. Referrals

9.1.2.4. Retention

9.1.2.5. Revenue

9.2. v1.1

9.3. v2

9.4. v3

9.5. v4

9.5.1. Business model

9.5.1.1. Product

9.5.1.1.1. AdWords for activism

9.5.2. Metrics

10. When to pivot

10.1. A/B testing/surveys/landing pages are good way to do local optimization

10.2. If you've hit the local max & haven't reached a sustainable business, it's time to restart your assumptions

10.3. Iteration loops got tighter

11. How to pivot

11.1. Not on the whiteboard

11.2. Go outside & talk with customers

11.3. Learn, don't flail

12. Dno't underestimate

12.1. Easy to fool yourself

12.2. "Show yourself the money"

13. Important notes

13.1. Each validation justifies a higher level of investment

13.2. ..

14. Summary

14.1. ...

14.2. ...

14.3. Pivot is vision-driven

14.4. dream as big as you can