David Binetti, When & how to pivot

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David Binetti, When & how to pivot by Mind Map: David Binetti, When & how to pivot

1. Formulate model ->

1.1. Iterate, releas & measure

2. Pivots are vision-driven, & not testing-driven

3. About

3.1. @dbinetti

3.2. bit.ly/votizen_sllconf

3.3. Votizen

3.3.1. Changing politics

3.3.1.1. Social media is disrupting politics

3.4. Mentor at Hacker Dojo

3.5. slideshare.net/votizen

4. Finance

4.1. If you succeed in a startup, you'll make the same as working hard in a good company

4.1.1. Only with much much larger risk

4.2. So, it's not for finance

5. Why lean?

5.1. Mitigates your reality distortion field

5.2. Helps avoid expansive false positive

5.3. Converts market risk to technical risk

6. Lean framework

6.1. Customer discovery ->

6.1.1. Customer validation ->

6.1.1.1. Pivot

7. Pivots

7.1. Restatements of your business model

7.2. Consequence of learning about your business

8. Votizen case study

8.1. v1.0 table

8.1.1. Business model

8.1.1.1. Product

8.1.1.1.1. Facebook for politics

8.1.1.2. Problem

8.1.1.3. Channel

8.1.1.4. Market

8.1.1.5. Competitive

8.1.2. Metrics

8.1.2.1. Acquisition

8.1.2.2. Activation

8.1.2.3. Referrals

8.1.2.4. Retention

8.1.2.5. Revenue

8.2. v1.1

8.3. v2

8.4. v3

8.5. v4

8.5.1. Business model

8.5.1.1. Product

8.5.1.1.1. AdWords for activism

8.5.2. Metrics

9. When to pivot

9.1. A/B testing/surveys/landing pages are good way to do local optimization

9.2. If you've hit the local max & haven't reached a sustainable business, it's time to restart your assumptions

9.3. Iteration loops got tighter

10. How to pivot

10.1. Not on the whiteboard

10.2. Go outside & talk with customers

10.3. Learn, don't flail

11. Dno't underestimate

11.1. Easy to fool yourself

11.2. "Show yourself the money"

12. Important notes

12.1. Each validation justifies a higher level of investment

12.2. ..

13. Summary

13.1. ...

13.2. ...

13.3. Pivot is vision-driven

13.4. dream as big as you can

14. Slides

14.1. http://www.slideshare.net/mobile/dbinetti/lean-startup-at-sxsw-votizen-pivot-case-study