Opportunities for international/western vegan food companies in Asia with research focused on Sou...
1. Title page
2. Acknowledgements
3. Abstract
4. Conclusion
5. Bibliography
6. Introduction
6.1. motivation for the topic
6.2. research summary
7. Chapter 1: Veganism
7.1. Definition
7.2. Main reasons for going vegan
7.2.1. health
7.2.2. animals
7.2.3. environment
7.3. compare vegan trend globally vs. Korea, including figures
7.4. Benefits on Health
7.4.1. obesity problem, heart disease & other health related issues
7.4.1.1. Globally
7.4.1.2. in Korea
7.4.1.3. Causes
7.4.1.4. Solutions
7.4.1.4.1. Older generation
7.4.1.4.2. Younger generation
8. Chapter 2: international business & trade opportunities with Korea
8.1. Competitors
8.1.1. current vegan offer in Korea
8.1.1.1. players
8.1.1.1.1. homegrown
8.1.1.1.2. international
8.1.1.2. size of the market
8.1.1.2.1. bottom up sizing analysis
8.1.1.3. expected growth
8.2. Entering Korean market
8.2.1. Summary Interview owner of vegan restaurant in Seoul (Plant cafe: foreign owners) --> interview in appendix
8.2.1.1. ask about consumer behaviour, supply chain, changing diet trend
8.2.2. consumer behaviour differences between South Korea and western countries
8.2.3. Marketing strategies/channels
8.2.3.1. social media
8.2.3.1.1. emphasize on heathy and unique but affordable foods
8.2.4. supply for vegan cafes/restaurants