1. If a Facebook user watches the video in the ad and does click the Learn More Button
1.1. Send the Facebook User to the Blog Post: Tape-In Extensions vs. Microlinks. include at the bottom of the Blog Post a call to action to get the potential customer to book a free consultation.
1.1.1. Enter the website visitor into a AdRoll audience, which will advertise the PDF Guide to Tape-In Extensions vs. Microlinks
1.1.2. If the cusomter left the blog post without booking a free consultsation
1.1.2.1. Create an Exit Intent Pop Up in Unbounce, offering the PDF Guide to Tape-In Extensions vs. Microlinks (ask for Email, First Name)
1.1.2.1.1. If the potential customer clicks out of the exit intent pop up, end the flow (potential customer will be retargeted by AdRoll).
2. If a Facebook user watches the video in the ad but doesn't click the Learn More Button
2.1. We will automatically add this Facebook User to a Facebook Custom Audience, to eventually advertise to them later. We'll call the group "Watch Microlinks vs. Tape-Ins"
2.2. Create a Facebook Ad: Title: "Get the Guide to Tape-in Extensions vs Micro Links"
2.2.1. If the Facebook user does not click the ad, continue to run the Facebook Ad.
2.2.2. If the Facebook user does click the ad, send them to the PDF Guide Landing Page: Tape-In Extensions vs. Microlinks
2.2.2.1. Create a landing page for the following guide: PDF Guide to Tape-In Extensions vs. Microlinks The landing page will ask for First & Last Name, along with an Email.
2.2.2.1.1. If they complete the form, their first and last name will be sent to our new CRM HubSpot and ConvertKit, the app we use to send emails