Add & Retain high Value and High potential Value Customer

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Add & Retain high Value and High potential Value Customer by Mind Map: Add & Retain high Value and High potential Value Customer

1. Add and retain high value customer

2. Wells Fargo Case

3. Increase Revenue Per Customer

4. Reduce Cost Per Customer

5. Fiancial Perspective

6. Customer Perspective

7. Internal

8. Grow revenue

8.1. Maximize Profit

8.1.1. Reduce cost per customer

8.1.1.1. Migrate WF customers to OFS

8.1.1.2. Increase online activity

8.1.1.3. Increase customer base to spread fix cost

9. Increase revenue per customer

9.1. Cross-sell WF products and services

9.2. Grow revenues from non branded sources

9.3. Increase fees and balances

10. Personalized offers / knowing customer needs

10.1. Increase product / service offering

10.2. Sales&Marketing via various channels

10.3. Improve customer service

11. Investment into new services

11.1. Blockchain

11.2. Trading platform

12. Reduce cost through efficiency gains

12.1. Regular review activities

12.1.1. Tight control of spend via KPI's / BSC

12.1.2. Eliminate Waste

12.1.3. Internal process optimization

12.2. Technology in customer service / CRM

13. Learning & Growth

13.1. Personalization capabilities / big data

13.2. Continuous Improvement

13.3. Sales Functionalities for Up- Crossselling

13.4. Retention / retrieval strategies for lost clients