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TWC 301 by Mind Map: TWC 301
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TWC 301

This is just a demo map that you can delete right away, if you feel like it...

Rethorical Knowledge

Identify, articulate, and focus on a defined purpose

Respond to the need of the appropriate audience

Respond appropriately to different rhetorical situations

Use conventions of format and structure appropriate to the rhetorical situation

Adopt appropriate voice, tone, and level of formality

Understand how each genre helps to shape writing and how readers respond to it

Understand the role of a variety of technologies/media in accessing, retrieving, managing, and communicating information

Write in multiple genres

Use appropriate technologies to organize, present, and communicate information to address a range of audiences, purposes, and genres

Critical Thinking, Reading, and Writing

Use information, writing, and reading for inquiry, learning, thinking, and communicating

Integrate previously held beliefs, assumptions, and knowledge with new information and the ideas of others to accomplish a specific purpose within a context

Knowledge of Conventions

Learn common formats for different genres

Develop knowledge of genre conventions ranging from structure and paragraphing to tone and mechanics

Understand and apply legal and ethical uses of information and technology including copyright and intellectual property


Be aware that it usually takes multiple drafts to create and complete a successful text

Develop flexible strategies for generating, revising, editing, and proof-reading

Understand the collaborative and social aspects of research and writing processes

Use appropriate technologies to manage data and information collected or generated for future use

Personal Goals

Be able to expand possibilities by writing to different genres

Be able to work well in a team

Learn how to respect the rights of others

BoD ch1

Design Process: 1) The Purpose 2) The Audience 3) Format 4) Basic Knowledge in Design

Visual Elements --> Layout


BoD ch2


- What is Important ...The most important element should be secondary in prominence, and so on

---- Determining what is most important information ---- proceeding to visually stress the important information.

Determine a Hierarchy

Visual Hierarchy

NOTE: Limit the amount of content. Keep it simple as possible. Emphasize only on the most important information

BoD ch3


The Principle of Contrast

To Increase contrast by using some or all of the following visual techniques:

BoD ch4

Principle of Balance

BoD ch5

Principle of Alignment

BoD ch6

Repetition of Visual Elements


Typography <---> Visual Rythm

Copyright, Fair Use, and Creative Commons


Fair Use

Creative Commons

BoD ch7

The Flow