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TWC 301 by Mind Map: TWC 301
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TWC 301

This is just a demo map that you can delete right away, if you feel like it...

Rethorical Knowledge

Identify, articulate, and focus on a defined purpose

Respond to the need of the appropriate audience

Respond appropriately to different rhetorical situations

Use conventions of format and structure appropriate to the rhetorical situation

Adopt appropriate voice, tone, and level of formality

Understand how each genre helps to shape writing and how readers respond to it

Understand the role of a variety of technologies/media in accessing, retrieving, managing, and communicating information

Write in multiple genres

Use appropriate technologies to organize, present, and communicate information to address a range of audiences, purposes, and genres

Critical Thinking, Reading, and Writing

Use information, writing, and reading for inquiry, learning, thinking, and communicating

Integrate previously held beliefs, assumptions, and knowledge with new information and the ideas of others to accomplish a specific purpose within a context

Knowledge of Conventions

Learn common formats for different genres

Develop knowledge of genre conventions ranging from structure and paragraphing to tone and mechanics

Understand and apply legal and ethical uses of information and technology including copyright and intellectual property


Be aware that it usually takes multiple drafts to create and complete a successful text

Develop flexible strategies for generating, revising, editing, and proof-reading

Understand the collaborative and social aspects of research and writing processes

Use appropriate technologies to manage data and information collected or generated for future use

Personal Goals

Be able to expand possibilities by writing to different genres

Be able to work well in a team

Learn how to respect the rights of others

BoD ch1

Design Process: 1) The Purpose 2) The Audience 3) Format 4) Basic Knowledge in Design

Visual Elements --> Layout


BoD ch2


- What is Important ...The most important element should be secondary in prominence, and so on

A) The content of the Message B) Which parts of the Message are most important

---- Determining what is most important information ---- proceeding to visually stress the important information.

Determine a Hierarchy

1) Focal Point: Visual element or part of a page that is most emphasized and therefore where the reader's eye goes first 2) Accents: Secondary and tertiary focal points.

Visual Hierarchy

Arrangement of visual elements such as type and images on the page according to their order of importance, and consequently, emphasis.

NOTE: Limit the amount of content. Keep it simple as possible. Emphasize only on the most important information

BoD ch3


Break the same pattern of Visuals. Break the bland, boring, and the lack of organizational scheme.

The Principle of Contrast

Is one of the easiest, quickest ways to give your reader visual treat and to draw attention to the page.

<--> Principle of Emphasis

"Catch the eye of the person"

To Increase contrast by using some or all of the following visual techniques:

• Make some of the type bigger. • Make some of the type bolder • Draw rule lines under category head type. • Add Color. • Place some type in boxes.

BoD ch4

Principle of Balance

Spreading things around a bit to achieve a better balance would greatly improve a place.

Asymmetrically Balanced: Layout is one in which visual elements are mirrored from side to side or from top to bottom. A line in the middle. Symmetrically Balanced: both sides are similar in visual weight and almost mirrored.

Designing a well-balanced page layout means the designer must juggle the visual weights of all the visual elements on the page.

Balance is the consideration of visual weight and importance. it is a way to compare the right and left side of a composition.

BoD ch5

Principle of Alignment

Nothing should be placed on the page arbitrarily. Every item should have a visual connection with something else on the page.

The Grid, Is a non printed system of horizontal and vertical lines that divides the page and helps the page designer align elements consistently., It's the Skeleton, Using a grid structure with a consistent alignment scheme will unify your design

BoD ch6

Repetition of Visual Elements

Applying constant visual elements

Unifies, Brings Coherence, Fortifies and Keeps it interesting.


The structure, configuration, or layout whose specific properties are greater and more unified that the simple sum of its individuals parts.

Visual Principles, • Alignment • Proximity • Closure • Closure • Continuation • Similarity

Typography <---> Visual Rythm

Copyright, Fair Use, and Creative Commons


Set of exclusive rights granted to the author or creator of an original work. Including the right to copy, distribute and adapt the work. Copyright owners have the exclusive statutory right to exercise control over copying and other exploitation of the works for a specific period of time.

Fair Use

Helps interpret the copyright doctrine of fair use. Fair use is the right to use copyrighted material without permission or payment under some circumstances., • It does not tell you the limits of fair use rights. It describes how those rights should apply in certain recurrent situations.

Creative Commons

is an alternative method for method for marking creative products and publications. Creative Commons is becoming increasingly useful for higher education because it will allow faculty to use and share materials without worrying as much about breaking copyright.

BoD ch7

The Flow

Pathway of the readers eye that tracks through a page, pages or outline designs.

It carries the viewer's eye through a document in a way that all the important elements receive prominence (Verbal and/or Visual), Improves your control over how viewers perceive a message., Visual Flow, The order in which the viewer looks at the graphics and images., All the type, graphics, lines and colors work together in a harmonious whole to present an ordered message to the viewer.