1. Critical Thinking, Reading, and Writing
1.1. Use information, writing, and reading for inquiry, learning, thinking, and communicating
1.2. Integrate previously held beliefs, assumptions, and knowledge with new information and the ideas of others to accomplish a specific purpose within a context
2. Knowledge of Conventions
2.1. Learn common formats for different genres
2.2. Develop knowledge of genre conventions ranging from structure and paragraphing to tone and mechanics
2.3. Understand and apply legal and ethical uses of information and technology including copyright and intellectual property
3. Processes
3.1. Be aware that it usually takes multiple drafts to create and complete a successful text
3.2. Develop flexible strategies for generating, revising, editing, and proof-reading
3.3. Understand the collaborative and social aspects of research and writing processes
3.4. Use appropriate technologies to manage data and information collected or generated for future use
4. BoD ch2
4.1. EMPHASIS
4.2. - What is Important ...The most important element should be secondary in prominence, and so on
4.2.1. A) The content of the Message B) Which parts of the Message are most important
4.3. ---- Determining what is most important information ---- proceeding to visually stress the important information.
4.4. Determine a Hierarchy
4.4.1. 1) Focal Point: Visual element or part of a page that is most emphasized and therefore where the reader's eye goes first 2) Accents: Secondary and tertiary focal points.
4.5. Visual Hierarchy
4.5.1. Arrangement of visual elements such as type and images on the page according to their order of importance, and consequently, emphasis.
4.6. NOTE: Limit the amount of content. Keep it simple as possible. Emphasize only on the most important information
5. BoD ch5
5.1. Principle of Alignment
5.1.1. Nothing should be placed on the page arbitrarily. Every item should have a visual connection with something else on the page.
5.1.2. The Grid
5.1.2.1. Is a non printed system of horizontal and vertical lines that divides the page and helps the page designer align elements consistently.
5.1.2.1.1. It's the Skeleton
5.1.2.2. Using a grid structure with a consistent alignment scheme will unify your design
6. BoD ch6
6.1. Repetition of Visual Elements
6.1.1. Applying constant visual elements
6.1.2. Unifies, Brings Coherence, Fortifies and Keeps it interesting.
6.2. Gestalt
6.2.1. The structure, configuration, or layout whose specific properties are greater and more unified that the simple sum of its individuals parts.
6.2.2. Visual Principles
6.2.2.1. • Alignment • Proximity • Closure • Closure • Continuation • Similarity
6.3. Typography <---> Visual Rythm
7. Rethorical Knowledge
7.1. Identify, articulate, and focus on a defined purpose
7.2. Respond to the need of the appropriate audience
7.3. Respond appropriately to different rhetorical situations
7.4. Use conventions of format and structure appropriate to the rhetorical situation
7.5. Adopt appropriate voice, tone, and level of formality
7.6. Understand how each genre helps to shape writing and how readers respond to it
7.7. Understand the role of a variety of technologies/media in accessing, retrieving, managing, and communicating information
7.8. Write in multiple genres
7.9. Use appropriate technologies to organize, present, and communicate information to address a range of audiences, purposes, and genres
8. Personal Goals
8.1. Be able to expand possibilities by writing to different genres
8.2. Be able to work well in a team
8.3. Learn how to respect the rights of others
9. BoD ch1
9.1. Design Process: 1) The Purpose 2) The Audience 3) Format 4) Basic Knowledge in Design
9.2. Visual Elements --> Layout
9.3. Emphasis-Balance-Alignment-Repetition-Flow
10. BoD ch3
10.1. CONTRAST
10.1.1. Break the same pattern of Visuals. Break the bland, boring, and the lack of organizational scheme.
10.2. The Principle of Contrast
10.2.1. Is one of the easiest, quickest ways to give your reader visual treat and to draw attention to the page.
10.2.2. <--> Principle of Emphasis
10.2.3. "Catch the eye of the person"
10.3. To Increase contrast by using some or all of the following visual techniques:
10.3.1. • Make some of the type bigger. • Make some of the type bolder • Draw rule lines under category head type. • Add Color. • Place some type in boxes.
11. BoD ch4
11.1. Principle of Balance
11.1.1. Spreading things around a bit to achieve a better balance would greatly improve a place.
11.1.2. Asymmetrically Balanced: Layout is one in which visual elements are mirrored from side to side or from top to bottom. A line in the middle. Symmetrically Balanced: both sides are similar in visual weight and almost mirrored.
11.1.3. Designing a well-balanced page layout means the designer must juggle the visual weights of all the visual elements on the page.
11.1.4. Balance is the consideration of visual weight and importance. it is a way to compare the right and left side of a composition.
12. Copyright, Fair Use, and Creative Commons
12.1. Copyright
12.1.1. Set of exclusive rights granted to the author or creator of an original work. Including the right to copy, distribute and adapt the work. Copyright owners have the exclusive statutory right to exercise control over copying and other exploitation of the works for a specific period of time.
12.2. Fair Use
12.2.1. Helps interpret the copyright doctrine of fair use. Fair use is the right to use copyrighted material without permission or payment under some circumstances.
12.2.1.1. • It does not tell you the limits of fair use rights. It describes how those rights should apply in certain recurrent situations.
12.3. Creative Commons
12.3.1. is an alternative method for method for marking creative products and publications. Creative Commons is becoming increasingly useful for higher education because it will allow faculty to use and share materials without worrying as much about breaking copyright.
13. BoD ch7
13.1. The Flow
13.1.1. Pathway of the readers eye that tracks through a page, pages or outline designs.
13.1.2. It carries the viewer's eye through a document in a way that all the important elements receive prominence (Verbal and/or Visual)
13.1.2.1. Improves your control over how viewers perceive a message.
13.1.2.2. Visual Flow
13.1.2.2.1. The order in which the viewer looks at the graphics and images.
13.1.2.2.2. All the type, graphics, lines and colors work together in a harmonious whole to present an ordered message to the viewer.