Tap Tap December Plan 12.2017

1. TYi

1.1. Objective

1.1.1. Increase store CVR 7%

1.2. Execution

1.2.1. Update Store kits

1.2.1.1. Icon

1.2.1.2. Screenshots

1.2.1.3. Trailer

1.2.2. ASO

1.2.2.1. Update Key Word frame

1.2.2.2. App subtitle

2. Social Plan

2.1. Direction

2.1.1. Scale down the number of daily posts to 2-3 posts/week

2.1.2. Focus on video content

2.1.3. More direct content on TY (game annoucnement, user video, etc)

2.1.4. Fanpage event

2.1.4.1. Recruit new users

2.1.4.1.1. Livestream event

2.1.4.2. Retain current users

2.1.4.2.1. Best performance challenge

3. Current Issue

3.1. User acquisition

3.1.1. Not enough daily volume

3.1.1.1. Paid install

3.1.1.1.1. Slow material preparation

3.1.1.1.2. Volume of Ad networks

3.1.1.1.3. Budget control

3.1.1.2. Organic Install

3.1.1.2.1. Organic on iOS is decreasing

3.1.2. Overbudget

3.1.2.1. Budget control

3.1.2.1.1. Don't tracking daily

3.2. Social Plan

3.2.1. Delay Facebook Event

3.2.1.1. Campaign to get video failed

3.2.1.2. Complicated event

3.2.2. Installs via fanpage don't increase

3.2.2.1. Increasing daily posts does not affect no. of installs

4. TYa

4.1. Nghiên cứu segment user

4.1.1. LTV > eCPI