1. Processes
1.1. Be aware that it usually takes multiple drafts to create and complete a successful text
1.2. Develop flexible strategies for generating, revising, editing, and proof-reading
1.3. Understand the collaborative and social aspects of research and writing processes
1.4. Use appropriate technologies to manage data and information collected or generated for future use
2. Personal Goals
2.1. Improved writer with the use of various technologies
2.2. Expand knowledge of forms of technology to utilize strengths in writing
2.3. Get familiarized with emerging technologies
2.4. Learn how to work in a mixed skilled team on a group project
3. Critical Thinking, Reading, and Writing
3.1. Use information, writing, and reading for inquiry, learning, thinking, and communicating
3.2. Integrate previously held beliefs, assumptions, and knowledge with new information and the ideas of others to accomplish a specific purpose within a context
4. Rethorical Knowledge
4.1. Identify, articulate, and focus on a defined purpose
4.2. Respond to the need of the appropriate audience
4.3. Respond appropriately to different rhetorical situations
4.4. Use conventions of format and structure appropriate to the rhetorical situation
4.5. Adopt appropriate voice, tone, and level of formality
4.6. Understand how each genre helps to shape writing and how readers respond to it
4.7. Write in multiple genres
4.8. Understand the role of a variety of technologies/media in accessing, retrieving, managing, and communicating information
4.9. Use appropriate technologies to organize, present, and communicate information to address a range of audiences, purposes, and genres
5. Knowledge of Conventions
5.1. Learn common formats for different genres
5.2. Develop knowledge of genre conventions ranging from structure and paragraphing to tone and mechanics
5.3. Understand and apply legal and ethical uses of information and technology including copyright and intellectual property
6. Chapter 1 BoD
6.1. Clearly identify audience
6.1.1. Figuring out who you want to see your design via demographics
6.2. Importance of Alignment
6.2.1. Adds clearness and shows organization
6.3. Formatting correctly using different size fonts to communication efficiently
6.4. Plan before doing
6.4.1. Minimizes procrastination and improves effeciency
7. Chapter 2 BoD
7.1. Decide importance of info
7.1.1. Order is key
7.1.1.1. Less attention later on
7.2. Make known what you are trying to convey early on
7.2.1. Essential parts of the information will be picked up by the reader
7.3. Emphasize with visuals
7.3.1. Keeps reader interested
7.3.2. Focal Point-catch the eye of the reader
7.3.2.1. Make transition easy by use of accents
7.3.3. Use different techniques to make picture stand out and be noticed
7.3.4. Placement influences professionalism and credibility
7.4. Visual hierarchy
7.4.1. Order of Importance
7.4.1.1. Most important to least important while keeping info "short and sweet"
8. Chapter 3 BoD
8.1. Contrast
8.1.1. Principles of contrast + flow + alignment = a clean, organized page
8.1.2. Stresses the differences between visual elements
8.1.3. Unifies a page
8.1.4. Looks ARE important
8.1.4.1. Keeps the reader in tune
8.1.4.2. Want the reader to want to read the page
8.1.5. Use of pictures can help spice up the page 'if' the writing is solid and doesn't need work
8.1.6. Don't use same size text for whole page
8.1.6.1. Vary fonts and sizes to distinguish importance for reader
8.2. Flow
8.2.1. Shows unity and form to a page
8.2.1.1. Cleans it up
8.3. Principle of Emphasis
8.3.1. Helps you intellectually organize your information
8.3.2. Begin to visually differentiate it
9. Chapter 4 BoD
9.1. Balance
9.1.1. Visual Weight
9.1.1.1. Illusion of physical weight of a visual element on the page
9.1.1.1.1. Ex. Bold font, size, or colors
9.1.2. White Space
9.1.2.1. The space in the page that doesn't contain visual elements such as text or images or lines.
9.1.2.1.1. Bad for the reader
9.2. Symmetrical Balance
9.2.1. Visual elements are mirrored from side to side or top to bottom
9.2.2. Don't have images too big
9.2.2.1. Takes away from the important text
9.3. Asymmetrical Balance
9.3.1. Words, phrases, and graphics are arranged unequally on either side of the imaginary axis, yet the focus is still on achieving a harmonious balance
9.3.2. Also don't have images too big
9.3.3. Unique
9.3.3.1. Can offer different types of layouts that a regular symmetrical balance could not
9.3.3.2. Gives off contrast
10. Chapter 5 BoD
10.1. Alignment
10.1.1. Flush Left
10.1.1.1. First letters of the text are aligned on the left while the right edge is allowed to flow naturally into a ragged edge
10.1.2. Flush Right
10.1.2.1. Works best for short amount of text because it is hard for the reader's eye to find the start of the next line
10.1.3. Centered
10.1.3.1. Implies formality
10.1.3.2. Commonly used in headline type
10.1.4. Justified
10.1.4.1. Very readable and is used for body copy in all manner of page designs
10.1.4.2. Used in classified ads
10.1.5. Runaround
10.1.5.1. Wraps around a photo, image, or other piece of text
10.1.6. Asymmetric
10.1.6.1. Very interesting but difficult to read because ends of lines align with each other
10.1.6.1.1. Hard for reader to find the beginning of the next line
10.1.7. Concrete
10.1.7.1. Where the arrangement of the type takes on the shape of the action or the object being described
10.1.7.1.1. Difficult to read but interesting
10.2. Bullets
10.2.1. Easy for the reader to follow
10.2.2. Seems more organized
10.2.3. Skim from one bullet to the other quickly
10.3. Column Widths
10.3.1. 10-12 words per line are most readable
10.4. Grid Structures
10.4.1. Most useful when used in multiple-page documents such as newsletters
10.4.2. More column grids in a layout, the more flexible the layout can become
11. Chapter 6 BoD
11.1. Repetition
11.1.1. Important in all designs
11.1.2. Principle of repetition draws on the ability of the human mind to see patterns and draw conclusions from those patterns
11.2. Unity
11.2.1. Achieved when all of the separate elements on a page look as if they belong together
11.2.2. Human eye seeks unity
11.2.2.1. With no unity, readers lose interest
11.2.3. Especially important for for multiple-page publications
11.2.3.1. Ex. newsletter or magazine
11.3. Gestalt
11.3.1. Refers to a structure, configuration, or layout whose specific properties are greater and more unified than the simple sum of its individual parts
11.3.2. Occur in all visual designs and may be thoughtfully used to establish a strong, unified design
11.4. Figure/ground
11.4.1. A fundamental gestalt law of perception that helps us visually identify objects (figure) as distinct from their background (ground)
11.4.1.1. Positive elements
11.4.1.1.1. Another name for Figures
11.4.1.2. Negative elements
11.4.1.2.1. Another name for Grounds
11.5. Proximity
11.5.1. Items that are spatially located near each other seem part of a group
11.6. Closure
11.6.1. Humans have a natural tendency to visually close gaps in a form, especially in familiar forms
11.7. Continuation
11.7.1. The human eye seeks the relationships between shapes, and continuation occurs when the eye follows along a line, curve, or a sequence of shapes, even when it crosses over negative and positive shapes
11.7.1.1. Our eyes follow the pointing direction of the arrows or the flow of a word across a shape
11.8. Similarity
11.8.1. Visual elements that are similar in shape, size, color, proximity, and direction are perceived as part of a group
12. Copyright, Fair Use and CC
12.1. Copyright
12.1.1. Set of exclusive rights granted to the author or creator of an original work
12.1.2. Includes books, paintings, photographs, etc.
12.2. Fair Use
12.2.1. Allows limited use of a copyrighted material without receiving permission from the rights holder
12.2.1.1. Ex. commentary, research, teaching
12.3. Creative Commons
12.3.1. Non-profit organization
12.3.2. Expands the range of creative works available for others to build upon legally and to share
12.3.3. Allows creators to communicate on what they have reserved and want to share
12.3.4. "Some Rights Reserved"
13. Chapter 7 BoD
13.1. Flow
13.1.1. Visual and verbal paths of movement in which the reader's eye tracks through a page, pages, or online designs such as ad banners or web pages
13.1.1.1. Allows for better control in which your reader reads the points in your message
13.1.1.1.1. Western cultures read from left to right
13.1.2. Verbal Flow
13.1.2.1. The order in which the viewer reads the texts on the page(s)
13.1.2.2. Techniques
13.1.2.2.1. Place headlines near their articles
13.1.2.2.2. Choose an easy to read typeface
13.1.2.2.3. Keep text treatment consistent
13.1.2.2.4. Use columns that are neither too wide nor too narrow
13.1.2.2.5. Avoid extra-wide leading
13.1.2.2.6. Keep listen items together
13.1.2.2.7. Place quotes on the page with the text they reinforce
13.1.3. Visual Flow
13.1.3.1. The order in which the viewer looks at the images and graphics on the page(s)
13.1.3.2. Dingbat font
13.1.3.2.1. Is one in which images and ornaments are susbtituted for letters and numbers