1. Chapter 1 BoD
1.1. Clearly identify audience
1.1.1. Figuring out who you want to see your design via demographics
1.2. Importance of Alignment
1.2.1. Adds clearness and shows organization
1.3. Formatting correctly using different size fonts to communication efficiently
1.4. Plan before doing
1.4.1. Minimizes procrastination and improves effeciency
2. Chapter 2 BoD
2.1. Decide importance of info
2.1.1. Order is key
2.1.1.1. Less attention later on
2.2. Make known what you are trying to convey early on
2.2.1. Essential parts of the information will be picked up by the reader
2.3. Emphasize with visuals
2.3.1. Keeps reader interested
2.3.2. Focal Point-catch the eye of the reader
2.3.2.1. Make transition easy by use of accents
2.3.3. Use different techniques to make picture stand out and be noticed
2.3.4. Placement influences professionalism and credibility
2.4. Visual hierarchy
2.4.1. Order of Importance
2.4.1.1. Most important to least important while keeping info "short and sweet"
3. Chapter 3 BoD
3.1. Contrast
3.1.1. Principles of contrast + flow + alignment = a clean, organized page
3.1.2. Stresses the differences between visual elements
3.1.3. Unifies a page
3.1.4. Looks ARE important
3.1.4.1. Keeps the reader in tune
3.1.4.2. Want the reader to want to read the page
3.1.5. Use of pictures can help spice up the page 'if' the writing is solid and doesn't need work
3.1.6. Don't use same size text for whole page
3.1.6.1. Vary fonts and sizes to distinguish importance for reader
3.2. Flow
3.2.1. Shows unity and form to a page
3.2.1.1. Cleans it up
3.3. Principle of Emphasis
3.3.1. Helps you intellectually organize your information
3.3.2. Begin to visually differentiate it
4. Chapter 4 BoD
4.1. Balance
4.1.1. Visual Weight
4.1.1.1. Illusion of physical weight of a visual element on the page
4.1.1.1.1. Ex. Bold font, size, or colors
4.1.2. White Space
4.1.2.1. The space in the page that doesn't contain visual elements such as text or images or lines.
4.1.2.1.1. Bad for the reader
4.2. Symmetrical Balance
4.2.1. Visual elements are mirrored from side to side or top to bottom
4.2.2. Don't have images too big
4.2.2.1. Takes away from the important text
4.3. Asymmetrical Balance
4.3.1. Words, phrases, and graphics are arranged unequally on either side of the imaginary axis, yet the focus is still on achieving a harmonious balance
4.3.2. Also don't have images too big
4.3.3. Unique
4.3.3.1. Can offer different types of layouts that a regular symmetrical balance could not
4.3.3.2. Gives off contrast
5. Chapter 5 BoD
5.1. Alignment
5.1.1. Flush Left
5.1.1.1. First letters of the text are aligned on the left while the right edge is allowed to flow naturally into a ragged edge
5.1.2. Flush Right
5.1.2.1. Works best for short amount of text because it is hard for the reader's eye to find the start of the next line
5.1.3. Centered
5.1.3.1. Implies formality
5.1.3.2. Commonly used in headline type
5.1.4. Justified
5.1.4.1. Very readable and is used for body copy in all manner of page designs
5.1.4.2. Used in classified ads
5.1.5. Runaround
5.1.5.1. Wraps around a photo, image, or other piece of text
5.1.6. Asymmetric
5.1.6.1. Very interesting but difficult to read because ends of lines align with each other
5.1.6.1.1. Hard for reader to find the beginning of the next line
5.1.7. Concrete
5.1.7.1. Where the arrangement of the type takes on the shape of the action or the object being described
5.1.7.1.1. Difficult to read but interesting
5.2. Bullets
5.2.1. Easy for the reader to follow
5.2.2. Seems more organized
5.2.3. Skim from one bullet to the other quickly
5.3. Column Widths
5.3.1. 10-12 words per line are most readable
5.4. Grid Structures
5.4.1. Most useful when used in multiple-page documents such as newsletters
5.4.2. More column grids in a layout, the more flexible the layout can become
6. Chapter 6 BoD
6.1. Repetition
6.1.1. Important in all designs
6.1.2. Principle of repetition draws on the ability of the human mind to see patterns and draw conclusions from those patterns
6.2. Unity
6.2.1. Achieved when all of the separate elements on a page look as if they belong together
6.2.2. Human eye seeks unity
6.2.2.1. With no unity, readers lose interest
6.2.3. Especially important for for multiple-page publications
6.2.3.1. Ex. newsletter or magazine
6.3. Gestalt
6.3.1. Refers to a structure, configuration, or layout whose specific properties are greater and more unified than the simple sum of its individual parts
6.3.2. Occur in all visual designs and may be thoughtfully used to establish a strong, unified design
6.4. Figure/ground
6.4.1. A fundamental gestalt law of perception that helps us visually identify objects (figure) as distinct from their background (ground)
6.4.1.1. Positive elements
6.4.1.1.1. Another name for Figures
6.4.1.2. Negative elements
6.4.1.2.1. Another name for Grounds
6.5. Proximity
6.5.1. Items that are spatially located near each other seem part of a group
6.6. Closure
6.6.1. Humans have a natural tendency to visually close gaps in a form, especially in familiar forms
6.7. Continuation
6.7.1. The human eye seeks the relationships between shapes, and continuation occurs when the eye follows along a line, curve, or a sequence of shapes, even when it crosses over negative and positive shapes
6.7.1.1. Our eyes follow the pointing direction of the arrows or the flow of a word across a shape
6.8. Similarity
6.8.1. Visual elements that are similar in shape, size, color, proximity, and direction are perceived as part of a group
7. Chapter 7 BoD
7.1. Flow
7.1.1. Visual and verbal paths of movement in which the reader's eye tracks through a page, pages, or online designs such as ad banners or web pages
7.1.1.1. Allows for better control in which your reader reads the points in your message
7.1.1.1.1. Western cultures read from left to right
7.1.2. Verbal Flow
7.1.2.1. The order in which the viewer reads the texts on the page(s)
7.1.2.2. Techniques
7.1.2.2.1. Place headlines near their articles
7.1.2.2.2. Choose an easy to read typeface
7.1.2.2.3. Keep text treatment consistent
7.1.2.2.4. Use columns that are neither too wide nor too narrow
7.1.2.2.5. Avoid extra-wide leading
7.1.2.2.6. Keep listen items together
7.1.2.2.7. Place quotes on the page with the text they reinforce
7.1.3. Visual Flow
7.1.3.1. The order in which the viewer looks at the images and graphics on the page(s)
7.1.3.2. Dingbat font
7.1.3.2.1. Is one in which images and ornaments are susbtituted for letters and numbers
8. Processes
8.1. Be aware that it usually takes multiple drafts to create and complete a successful text
8.2. Develop flexible strategies for generating, revising, editing, and proof-reading
8.3. Understand the collaborative and social aspects of research and writing processes
8.4. Use appropriate technologies to manage data and information collected or generated for future use
9. Personal Goals
9.1. Improved writer with the use of various technologies
9.2. Expand knowledge of forms of technology to utilize strengths in writing
9.3. Get familiarized with emerging technologies
9.4. Learn how to work in a mixed skilled team on a group project
10. Critical Thinking, Reading, and Writing
10.1. Use information, writing, and reading for inquiry, learning, thinking, and communicating
10.2. Integrate previously held beliefs, assumptions, and knowledge with new information and the ideas of others to accomplish a specific purpose within a context
11. Rethorical Knowledge
11.1. Identify, articulate, and focus on a defined purpose
11.2. Respond to the need of the appropriate audience
11.3. Respond appropriately to different rhetorical situations
11.4. Use conventions of format and structure appropriate to the rhetorical situation
11.5. Adopt appropriate voice, tone, and level of formality
11.6. Understand how each genre helps to shape writing and how readers respond to it
11.7. Write in multiple genres
11.8. Understand the role of a variety of technologies/media in accessing, retrieving, managing, and communicating information
11.9. Use appropriate technologies to organize, present, and communicate information to address a range of audiences, purposes, and genres
12. Knowledge of Conventions
12.1. Learn common formats for different genres
12.2. Develop knowledge of genre conventions ranging from structure and paragraphing to tone and mechanics
12.3. Understand and apply legal and ethical uses of information and technology including copyright and intellectual property
13. Copyright, Fair Use and CC
13.1. Copyright
13.1.1. Set of exclusive rights granted to the author or creator of an original work
13.1.2. Includes books, paintings, photographs, etc.
13.2. Fair Use
13.2.1. Allows limited use of a copyrighted material without receiving permission from the rights holder
13.2.1.1. Ex. commentary, research, teaching
13.3. Creative Commons
13.3.1. Non-profit organization
13.3.2. Expands the range of creative works available for others to build upon legally and to share
13.3.3. Allows creators to communicate on what they have reserved and want to share
13.3.4. "Some Rights Reserved"