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TWC301 by Mind Map: TWC301
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Be aware that it usually takes multiple drafts to create and complete a successful text

Develop flexible strategies for generating, revising, editing, and proof-reading

Understand the collaborative and social aspects of research and writing processes

Use appropriate technologies to manage data and information collected or generated for future use

Personal Goals

Improved writer with the use of various technologies

Expand knowledge of forms of technology to utilize strengths in writing

Get familiarized with emerging technologies

Learn how to work in a mixed skilled team on a group project

Critical Thinking, Reading, and Writing

Use information, writing, and reading for inquiry, learning, thinking, and communicating

Integrate previously held beliefs, assumptions, and knowledge with new information and the ideas of others to accomplish a specific purpose within a context

Rethorical Knowledge

Identify, articulate, and focus on a defined purpose

Respond to the need of the appropriate audience

Respond appropriately to different rhetorical situations

Use conventions of format and structure appropriate to the rhetorical situation

Adopt appropriate voice, tone, and level of formality

Understand how each genre helps to shape writing and how readers respond to it

Write in multiple genres

Understand the role of a variety of technologies/media in accessing, retrieving, managing, and communicating information

Use appropriate technologies to organize, present, and communicate information to address a range of audiences, purposes, and genres

Knowledge of Conventions

Learn common formats for different genres

Develop knowledge of genre conventions ranging from structure and paragraphing to tone and mechanics

Understand and apply legal and ethical uses of information and technology including copyright and intellectual property

Chapter 1 BoD

Clearly identify audience

Figuring out who you want to see your design via demographics

Importance of Alignment

Adds clearness and shows organization

Formatting correctly using different size fonts to communication efficiently

Plan before doing

Minimizes procrastination and improves effeciency

Chapter 2 BoD

Decide importance of info

Order is key, Less attention later on

Make known what you are trying to convey early on

Essential parts of the information will be picked up by the reader

Emphasize with visuals

Keeps reader interested

Focal Point-catch the eye of the reader, Make transition easy by use of accents

Use different techniques to make picture stand out and be noticed

Placement influences professionalism and credibility

Visual hierarchy

Order of Importance, Most important to least important while keeping info "short and sweet"

Chapter 3 BoD


Principles of contrast + flow + alignment = a clean, organized page

Stresses the differences between visual elements

Unifies a page

Looks ARE important, Keeps the reader in tune, Want the reader to want to read the page

Use of pictures can help spice up the page 'if' the writing is solid and doesn't need work

Don't use same size text for whole page, Vary fonts and sizes to distinguish importance for reader


Shows unity and form to a page, Cleans it up

Principle of Emphasis

Helps you intellectually organize your information

Begin to visually differentiate it

Chapter 4 BoD


Visual Weight, Illusion of physical weight of a visual element on the page, Ex. Bold font, size, or colors

White Space, The space in the page that doesn't contain visual elements such as text or images or lines., Bad for the reader, Looks unclean/unfinished

Symmetrical Balance

Visual elements are mirrored from side to side or top to bottom

Don't have images too big, Takes away from the important text

Asymmetrical Balance

Words, phrases, and graphics are arranged unequally on either side of the imaginary axis, yet the focus is still on achieving a harmonious balance

Also don't have images too big

Unique, Can offer different types of layouts that a regular symmetrical balance could not, Gives off contrast

Chapter 5 BoD


Flush Left, First letters of the text are aligned on the left while the right edge is allowed to flow naturally into a ragged edge

Flush Right, Works best for short amount of text because it is hard for the reader's eye to find the start of the next line

Centered, Implies formality, Commonly used in headline type

Justified, Very readable and is used for body copy in all manner of page designs, Used in classified ads

Runaround, Wraps around a photo, image, or other piece of text

Asymmetric, Very interesting but difficult to read because ends of lines align with each other, Hard for reader to find the beginning of the next line

Concrete, Where the arrangement of the type takes on the shape of the action or the object being described, Difficult to read but interesting


Easy for the reader to follow

Seems more organized

Skim from one bullet to the other quickly

Column Widths

10-12 words per line are most readable

Grid Structures

Most useful when used in multiple-page documents such as newsletters

More column grids in a layout, the more flexible the layout can become

Chapter 6 BoD


Important in all designs

Principle of repetition draws on the ability of the human mind to see patterns and draw conclusions from those patterns


Achieved when all of the separate elements on a page look as if they belong together

Human eye seeks unity, With no unity, readers lose interest

Especially important for for multiple-page publications, Ex. newsletter or magazine


Refers to a structure, configuration, or layout whose specific properties are greater and more unified than the simple sum of its individual parts

Occur in all visual designs and may be thoughtfully used to establish a strong, unified design


A fundamental gestalt law of perception that helps us visually identify objects (figure) as distinct from their background (ground), Positive elements, Another name for Figures, Negative elements, Another name for Grounds


Items that are spatially located near each other seem part of a group


Humans have a natural tendency to visually close gaps in a form, especially in familiar forms


The human eye seeks the relationships between shapes, and continuation occurs when the eye follows along a line, curve, or a sequence of shapes, even when it crosses over negative and positive shapes, Our eyes follow the pointing direction of the arrows or the flow of a word across a shape


Visual elements that are similar in shape, size, color, proximity, and direction are perceived as part of a group

Copyright, Fair Use and CC


Set of exclusive rights granted to the author or creator of an original work

Includes books, paintings, photographs, etc.

Fair Use

Allows limited use of a copyrighted material without receiving permission from the rights holder, Ex. commentary, research, teaching

Creative Commons

Non-profit organization

Expands the range of creative works available for others to build upon legally and to share

Allows creators to communicate on what they have reserved and want to share

"Some Rights Reserved"

Chapter 7 BoD


Visual and verbal paths of movement in which the reader's eye tracks through a page, pages, or online designs such as ad banners or web pages, Allows for better control in which your reader reads the points in your message, Western cultures read from left to right

Verbal Flow, The order in which the viewer reads the texts on the page(s), Techniques, Place headlines near their articles, Choose an easy to read typeface, Keep text treatment consistent, Use columns that are neither too wide nor too narrow, Avoid extra-wide leading, Keep listen items together, Place quotes on the page with the text they reinforce

Visual Flow, The order in which the viewer looks at the images and graphics on the page(s), Dingbat font, Is one in which images and ornaments are susbtituted for letters and numbers