TWC301

1. Processes

1.1. Be aware that it usually takes multiple drafts to create and complete a successful text

1.2. Develop flexible strategies for generating, revising, editing, and proof-reading

1.3. Understand the collaborative and social aspects of research and writing processes

1.4. Use appropriate technologies to manage data and information collected or generated for future use

2. Personal Goals

2.1. Improved writer with the use of various technologies

2.2. Expand knowledge of forms of technology to utilize strengths in writing

2.3. Get familiarized with emerging technologies

2.4. Learn how to work in a mixed skilled team on a group project

3. Critical Thinking, Reading, and Writing

3.1. Use information, writing, and reading for inquiry, learning, thinking, and communicating

3.2. Integrate previously held beliefs, assumptions, and knowledge with new information and the ideas of others to accomplish a specific purpose within a context

4. Rethorical Knowledge

4.1. Identify, articulate, and focus on a defined purpose

4.2. Respond to the need of the appropriate audience

4.3. Respond appropriately to different rhetorical situations

4.4. Use conventions of format and structure appropriate to the rhetorical situation

4.5. Adopt appropriate voice, tone, and level of formality

4.6. Understand how each genre helps to shape writing and how readers respond to it

4.7. Write in multiple genres

4.8. Understand the role of a variety of technologies/media in accessing, retrieving, managing, and communicating information

4.9. Use appropriate technologies to organize, present, and communicate information to address a range of audiences, purposes, and genres

5. Knowledge of Conventions

5.1. Learn common formats for different genres

5.2. Develop knowledge of genre conventions ranging from structure and paragraphing to tone and mechanics

5.3. Understand and apply legal and ethical uses of information and technology including copyright and intellectual property

6. Chapter 1 BoD

6.1. Clearly identify audience

6.1.1. Figuring out who you want to see your design via demographics

6.2. Importance of Alignment

6.2.1. Adds clearness and shows organization

6.3. Formatting correctly using different size fonts to communication efficiently

6.4. Plan before doing

6.4.1. Minimizes procrastination and improves effeciency

7. Chapter 2 BoD

7.1. Decide importance of info

7.1.1. Order is key

7.1.1.1. Less attention later on

7.2. Make known what you are trying to convey early on

7.2.1. Essential parts of the information will be picked up by the reader

7.3. Emphasize with visuals

7.3.1. Keeps reader interested

7.3.2. Focal Point-catch the eye of the reader

7.3.2.1. Make transition easy by use of accents

7.3.3. Use different techniques to make picture stand out and be noticed

7.3.4. Placement influences professionalism and credibility

7.4. Visual hierarchy

7.4.1. Order of Importance

7.4.1.1. Most important to least important while keeping info "short and sweet"

8. Chapter 3 BoD

8.1. Contrast

8.1.1. Principles of contrast + flow + alignment = a clean, organized page

8.1.2. Stresses the differences between visual elements

8.1.3. Unifies a page

8.1.4. Looks ARE important

8.1.4.1. Keeps the reader in tune

8.1.4.2. Want the reader to want to read the page

8.1.5. Use of pictures can help spice up the page 'if' the writing is solid and doesn't need work

8.1.6. Don't use same size text for whole page

8.1.6.1. Vary fonts and sizes to distinguish importance for reader

8.2. Flow

8.2.1. Shows unity and form to a page

8.2.1.1. Cleans it up

8.3. Principle of Emphasis

8.3.1. Helps you intellectually organize your information

8.3.2. Begin to visually differentiate it

9. Chapter 4 BoD

9.1. Balance

9.1.1. Visual Weight

9.1.1.1. Illusion of physical weight of a visual element on the page

9.1.1.1.1. Ex. Bold font, size, or colors

9.1.2. White Space

9.1.2.1. The space in the page that doesn't contain visual elements such as text or images or lines.

9.1.2.1.1. Bad for the reader

9.2. Symmetrical Balance

9.2.1. Visual elements are mirrored from side to side or top to bottom

9.2.2. Don't have images too big

9.2.2.1. Takes away from the important text

9.3. Asymmetrical Balance

9.3.1. Words, phrases, and graphics are arranged unequally on either side of the imaginary axis, yet the focus is still on achieving a harmonious balance

9.3.2. Also don't have images too big

9.3.3. Unique

9.3.3.1. Can offer different types of layouts that a regular symmetrical balance could not

9.3.3.2. Gives off contrast

10. Chapter 5 BoD

10.1. Alignment

10.1.1. Flush Left

10.1.1.1. First letters of the text are aligned on the left while the right edge is allowed to flow naturally into a ragged edge

10.1.2. Flush Right

10.1.2.1. Works best for short amount of text because it is hard for the reader's eye to find the start of the next line

10.1.3. Centered

10.1.3.1. Implies formality

10.1.3.2. Commonly used in headline type

10.1.4. Justified

10.1.4.1. Very readable and is used for body copy in all manner of page designs

10.1.4.2. Used in classified ads

10.1.5. Runaround

10.1.5.1. Wraps around a photo, image, or other piece of text

10.1.6. Asymmetric

10.1.6.1. Very interesting but difficult to read because ends of lines align with each other

10.1.6.1.1. Hard for reader to find the beginning of the next line

10.1.7. Concrete

10.1.7.1. Where the arrangement of the type takes on the shape of the action or the object being described

10.1.7.1.1. Difficult to read but interesting

10.2. Bullets

10.2.1. Easy for the reader to follow

10.2.2. Seems more organized

10.2.3. Skim from one bullet to the other quickly

10.3. Column Widths

10.3.1. 10-12 words per line are most readable

10.4. Grid Structures

10.4.1. Most useful when used in multiple-page documents such as newsletters

10.4.2. More column grids in a layout, the more flexible the layout can become

11. Chapter 6 BoD

11.1. Repetition

11.1.1. Important in all designs

11.1.2. Principle of repetition draws on the ability of the human mind to see patterns and draw conclusions from those patterns

11.2. Unity

11.2.1. Achieved when all of the separate elements on a page look as if they belong together

11.2.2. Human eye seeks unity

11.2.2.1. With no unity, readers lose interest

11.2.3. Especially important for for multiple-page publications

11.2.3.1. Ex. newsletter or magazine

11.3. Gestalt

11.3.1. Refers to a structure, configuration, or layout whose specific properties are greater and more unified than the simple sum of its individual parts

11.3.2. Occur in all visual designs and may be thoughtfully used to establish a strong, unified design

11.4. Figure/ground

11.4.1. A fundamental gestalt law of perception that helps us visually identify objects (figure) as distinct from their background (ground)

11.4.1.1. Positive elements

11.4.1.1.1. Another name for Figures

11.4.1.2. Negative elements

11.4.1.2.1. Another name for Grounds

11.5. Proximity

11.5.1. Items that are spatially located near each other seem part of a group

11.6. Closure

11.6.1. Humans have a natural tendency to visually close gaps in a form, especially in familiar forms

11.7. Continuation

11.7.1. The human eye seeks the relationships between shapes, and continuation occurs when the eye follows along a line, curve, or a sequence of shapes, even when it crosses over negative and positive shapes

11.7.1.1. Our eyes follow the pointing direction of the arrows or the flow of a word across a shape

11.8. Similarity

11.8.1. Visual elements that are similar in shape, size, color, proximity, and direction are perceived as part of a group

12. Copyright, Fair Use and CC

12.1. Copyright

12.1.1. Set of exclusive rights granted to the author or creator of an original work

12.1.2. Includes books, paintings, photographs, etc.

12.2. Fair Use

12.2.1. Allows limited use of a copyrighted material without receiving permission from the rights holder

12.2.1.1. Ex. commentary, research, teaching

12.3. Creative Commons

12.3.1. Non-profit organization

12.3.2. Expands the range of creative works available for others to build upon legally and to share

12.3.3. Allows creators to communicate on what they have reserved and want to share

12.3.4. "Some Rights Reserved"

13. Chapter 7 BoD

13.1. Flow

13.1.1. Visual and verbal paths of movement in which the reader's eye tracks through a page, pages, or online designs such as ad banners or web pages

13.1.1.1. Allows for better control in which your reader reads the points in your message

13.1.1.1.1. Western cultures read from left to right

13.1.2. Verbal Flow

13.1.2.1. The order in which the viewer reads the texts on the page(s)

13.1.2.2. Techniques

13.1.2.2.1. Place headlines near their articles

13.1.2.2.2. Choose an easy to read typeface

13.1.2.2.3. Keep text treatment consistent

13.1.2.2.4. Use columns that are neither too wide nor too narrow

13.1.2.2.5. Avoid extra-wide leading

13.1.2.2.6. Keep listen items together

13.1.2.2.7. Place quotes on the page with the text they reinforce

13.1.3. Visual Flow

13.1.3.1. The order in which the viewer looks at the images and graphics on the page(s)

13.1.3.2. Dingbat font

13.1.3.2.1. Is one in which images and ornaments are susbtituted for letters and numbers