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CSR af Mind Map: CSR

1. Tesla

1.1. CO2

2. what does it stand for?

2.1. Corporate Social Responsibility

2.2. What is the purpose of CSR

2.2.1. - To identify and improve impact on society and environment

2.2.2. - Brand Enhancement

2.2.3. - Market Differentiation

2.2.4. - Employee Satisfaction

2.2.5. Examples of successful ways of engaging in CSR

2.2.5.1. - Better living conditions

2.2.5.2. - Education

2.2.5.3. - Saving the environment

2.3. Why is CSR necessary for a company?

2.3.1. - the positive environment

2.3.2. - sell more product

2.3.3. - and your worker are more likely to work

2.3.4. - if you company have a high CSR = more customers

2.3.5. - if you company have a low CSR = less customers

2.4. Advantages and disadvantages

2.4.1. advantages

2.4.1.1. - Reputation

2.4.1.2. - Respect customers

2.4.1.3. - Relationships (The relationship to the costumers)

2.4.2. disadvantages

2.4.2.1. - Not helping the environment

2.4.2.2. - Cost not fair

3. “the triple bottom line” (also known as the “three P’s”)

3.1. Planet

3.2. People

3.3. Profit

4. The lightbuld

4.1. Hvad skete der i filmen?

4.1.1. Batteri svigt for både printer, Ipod, osv.

5. Food waste

5.1. TO GOOD TO GO

5.2. Bean and wheat

6. what is "green washing"?

6.1. - Companies there do green washing are misusing the concept of CSR.

6.2. - Green washing is when a company or a organization spends more environment money, claiming to be green, do appetizing at marketing that actually aplaim business practices that minimizes environmental impact

7. Clima consequences

7.1. Plastic planted in the nature is a huge problem

7.2. Plastic is very harmful for animals

7.2.1. They can get stuck

7.2.2. They can end up eating the plastic because they thing that it maybe could be food

7.3. What do we have to do?

7.3.1. we need to start changing this, by reusing plastic and not throw it away in the nature like some still do everyday

7.3.1.1. We can avoid a lot of the huge clima consequences if everybody starts/stops doing this to simple things

8. You should explain what you found the most interesting and why

8.1. The ligtbuld

8.2. Tesla

8.3. Why is CSR necessary for a company?