7 Functions of the New England Patriots
af Aaron Grcevic
1. Distribution
1.1. Customers can receive their products from online athletic stores, like Dick's or NFL pro shop, or they can personally go get Patriot's gear at local sports stores in the Boston area. Shipping is available for people who want to buy things not living in the Boston area too. Shipping is available worldwide and nationwide, through the air, by sea, or on a truck.
2. Financing
2.1. The Patriots accept really any form of payment for their products, whether it is card or cash. Online, you really have no option but to pay online. At stores though, you have the option to pay with cash or card. They really do not have a preference because either way, they are making money!
3. Selling
3.1. The Patriots sell their products in a variety of ways. Since they are a very popular sports team, you are able to find their apparel anywhere across the country. They are found in almost every Dick's Sporting Goods websites, maybe even in stores. In the Boston area, stores are selling Patriots gear everywhere. Tickets can be bought online on many different websites. The place to find the most Patriots gear is the Patriots ProShop online. You can also buy tickets, hats, jerseys, and much more at Gillette Stadium where they play.
4. Marketing-Information Management
4.1. The Patriots are pretty much on all social media outlets, so it is very easy for them to gain access to customer satisfaction. They are on Twitter, Instagram, Facebook, etc. If I were a part of the Patriots organization, the questions I would ask are: What do you like/dislike about the products we sell? What can we do to improve them? How can we improve customer satisfaction as a whole?
5. Product Service Management
5.1. Jerseys
5.2. Tickets
5.3. Hats
5.3.1. Every year, the Patriots come out with a new set of hat designs. This year, they have the new 2018 Sideline hats available for the start of the upcoming football season.