1. LESSON 2: MEDIA THEN AND NOW
1.1. BRIEF HISTORY OF MEDIA
1.1.1. PRE-INDUSTRIAL AGE
1.1.1.1. Cave Paintings
1.1.1.2. Clay Tablets
1.1.1.3. Dibao
1.1.1.4. Popyrus
1.1.1.5. Codex
1.1.1.6. Acta Diurna
1.1.2. INDUSTRIAL AGE
1.1.2.1. Printing Press
1.1.2.2. Newspaper
1.1.2.3. Typewriter
1.1.2.4. Motion PIcture
1.1.2.5. Photography
1.1.2.6. Telegraph
1.1.2.7. Punch Card
1.1.3. DIGITAL AGE
1.1.3.1. Web Browsers
1.1.3.2. Blogs
1.1.3.3. Videos / YouTube
1.1.3.4. Social Networks
1.1.3.5. Video Chat
1.1.3.6. Smart Phones
1.2. BRIEF HISTORY OF PHILIPPINE MEDIA
1.2.1. PRE-COLONIAL TRACES
1.2.1.1. Language System
1.2.1.1.1. Baybayin - image-based type of characters
1.2.1.2. Broadcast System
1.2.1.2.1. Datu or Barangay Head - call for special elections to place someone as the Umalokohan to help settle a certain dispute.
1.2.1.2.2. "Term of Office"
1.2.2. THE PRINT INDUSTRY AND FILIPINO FREEDOM
1.2.2.1. Newspapers
1.2.2.1.1. Del Superior Govierno, 1811 - Very First Newspaper.
1.2.2.1.2. La Solidaridad, 1889 - Most Popular Nationalistic Newspaper in our Country.
1.2.2.2. Novels
1.2.2.2.1. Noli Me Tangere
1.2.2.2.2. El Filibusterismo
1.2.2.3. Luminaries During The Marcos Regime
1.2.2.3.1. We Forum - Jose Burgos
1.2.2.3.2. Veritas - Felix Bautista & Melinda Q. De Jesus
1.2.2.3.3. The Manila Times - Joaquin "Chino" Roces
1.2.2.4. Development of the Philippine Press
1.2.2.4.1. 1972 Declaration of Martial Law
1.2.2.4.2. 1987 Philippine Constitution
1.2.2.4.3. Bill of Rights
1.2.2.5. Magazines
1.2.2.5.1. Liwayway Magazine, early 1900s - Most Notable Empire
1.2.2.5.2. Jingle - A Chordbook magazine
1.2.2.5.3. Cosmopolitan - Fashion and Lifestyle
1.2.2.6. Comics
1.2.2.6.1. Tony Velaquez - The Father of Philippine Komiks with his character creation of Kenkoy.
1.2.2.6.2. Larry Alcala - Creator of Asyong Aksaya and Slice of Life.
1.2.3. THE EUROPEAN FILM IMPORT
1.2.3.1. 1897s
1.2.3.1.1. Spanish Period
1.2.3.1.2. Made Film a universal and powerful medium of Information and Communication.
1.2.3.2. Early 1900s
1.2.3.2.1. Dalagang Bukid, 1919
1.2.3.2.2. Filipinos easily embraced Hollywood Film Products.
1.2.3.3. 1941s - 1945s
1.2.3.3.1. Japanese Colonial Period
1.2.3.3.2. Tapped Filipino Director and Actor to make Propaganda Films
1.2.3.4. 1950s
1.2.3.4.1. Golden Age pf Philippine Cinema
1.2.3.4.2. Genghis Khan, 1950
1.2.3.5. Studios of Entertainment Industry
1.2.3.5.1. LVN Studios
1.2.3.5.2. Lebran
1.2.3.5.3. Sampaguita Pictures
1.2.3.6. 1960s
1.2.3.6.1. Labor Problems Emerged
1.2.3.6.2. Studios Closed Down One by One
1.2.3.7. 1970s - 1986
1.2.3.7.1. Marcos Dictatorship
1.2.3.8. After 1986 EDSA Revolution
1.2.3.8.1. Philippine Film Industry became free again.
1.2.3.9. 1990s
1.2.3.9.1. ABS-CBN
1.2.3.9.2. Star Cinema
1.2.3.10. 2000s
1.2.3.10.1. GMA Films
1.2.4. THE BROADCAST INDUSTRY
1.2.4.1. Late 1800s
1.2.4.1.1. Place Submarine Telegraph Cablets
1.2.4.1.2. Eastern Extension ( British Company )
1.2.4.2. 1890s
1.2.4.2.1. First Telephone System in the Philippines began its operations
1.2.4.3. 1900s
1.2.4.3.1. The Americans took over the operations of these telephone and telegraph systems
1.2.4.4. 1920s
1.2.4.4.1. Early Radio Broadcasts Experiments began
1.2.4.4.2. Henry Herman, 1922
1.2.4.5. 1939s
1.2.4.5.1. DZRH
1.2.4.6. Japanese Occupation
1.2.4.6.1. PBS
1.2.4.6.2. Francisco "Koko" Trinidad
1.2.4.7. 1947s
1.2.4.7.1. Produced ( BBC ) British Broadcast Corporation
1.2.4.8. 1946s
1.2.4.8.1. Television came into the picture
1.2.4.8.2. James Lindenberg
1.2.4.9. 1950s
1.2.4.9.1. Judge Antonio Quirino
1.2.4.10. 1953s
1.2.4.10.1. Simultaneous Airing Programs
1.2.4.11. 1986s
1.2.4.11.1. Cardinal Sin went live on air at Radio Veritas
1.2.4.12. Leading Sources of Mainstream Mass Media Today
1.2.4.12.1. ABS-CBN Channel 2
1.2.4.12.2. GMA-7
1.2.5. LOCAL ONLINE MEDIA
1.2.5.1. PHNET
1.2.5.1.1. Philippine Network Foundation
1.2.5.2. MosCom
1.2.5.2.1. Mosaic Communication
1.2.5.2.2. August, 1994
1.2.5.3. BBS
1.2.5.3.1. Bulletin Board System
1.2.5.3.2. 1986
1.2.5.4. Email Communications
1.2.5.4.1. IBM
1.2.5.4.2. Motorda
1.2.5.4.3. Texas Instruments
1.3. THE STATE OF MEDIA TODAY
1.3.1. FROM GLOBALIZATION TO GLOCALIZATION
1.3.1.1. Global Village
1.3.1.1.1. Marshall McLuhan - A Communications Professors Theorist
1.3.1.2. Long Distance Communication & Satellite Technology
1.3.1.2.1. First Time a human landed and walked in on the Moon in 1969
1.3.1.2.2. Make call from different Countries
1.3.1.3. Globalization
1.3.1.3.1. Produced, Circulated, Distributed and Consumed
1.3.1.3.2. Even Local Filipino Companies may Expand Internationally such as
1.3.2. THE LOCAL LANDSCAPE
1.3.2.1. Philippine Daily Inquirer
1.3.2.1.1. Established Regional Officers
1.3.2.1.2. Sun Star
1.3.2.2. Television & Radio Stations
1.3.2.2.1. Also established Regional Versions
1.3.2.3. Production
1.3.2.3.1. Original Programs are much cheaper to produce
1.3.2.4. Dilemma
1.3.2.4.1. Heavy imbalance of Hollywood made films showing at cinemas
1.4. MEDIA OWNERSHIP
1.4.1. MAINSTREAM MEDIA
1.4.1.1. Involves the commercial -run type of media business characterized by the corporate structure of business
1.4.1.2. Examples
1.4.1.2.1. Disney Corporation
1.4.1.2.2. ABS-CBN
1.4.2. ALTERNATIVE AND INDEPENDENT MEDIA
1.4.2.1. Other choice for the existing mainstream media
1.4.2.2. Characteristics
1.4.2.2.1. Kind of Message
1.4.2.2.2. Social Justice
1.4.2.2.3. Organization ( NGO or Not )
1.4.3. COMMUNITY MEDIA
1.4.3.1. Borne out of the need to have media representations of various communities of people
1.4.3.2. Community of Identity or Internet ( LGBT )
1.4.3.2.1. Local
1.4.3.2.2. US BASED
1.4.4. STATE-OWNED MEDIA
1.4.4.1. Government owns and controls specific media outfits
1.4.4.2. Good Source of Important Information, such as
1.4.4.2.1. Crises & Calamity
1.4.4.2.2. During Events of Nation & Global Interest
1.4.4.2.3. International Summits
1.4.4.2.4. Olympics
1.4.4.3. Examples
1.4.4.3.1. Radio Television Malacanang
1.4.4.3.2. PTV-4
2. LESSON 1: WHAT IS MEDIA?
2.1. DEFINING MEDIA
2.1.1. Helps us spread information in different forms and devices.
2.1.2. Message is crafted into information which carried and disseminated through the media.
2.1.3. It entails the technical and artistic creation of delivery of information.
2.1.4. Improves the way we communicate with other people, especially those who are very far away from us.
2.1.5. The plural form of the word media is "media" and "means" an intervening agency, means, or instruments.
2.2. THE COMMUNICATION PROCESS
2.2.1. (s) Sender or Source - you, the one who had an idea to share.
2.2.2. (m) Message - from the source and relayed as apiece of information.
2.2.3. (c) Channel - thing used to spread your message, such as megaphone, microphone.
2.2.4. (r) Receiver - people who receive or listen to your information.
2.3. THE FEEDBACK MECHANISM
2.3.1. Shannon and Weaver Linear of Communication, 1949.
2.3.2. SMCR Communication Model with Implied Feedback, 1960.
2.3.3. SMCR Model as Applied in our Daily Life.
2.3.4. SMCR Model as Applied to us and the Media.
2.4. MEDIA AS AN INFORMATION INDUSTRY
2.4.1. CREATIVE INDUSTRY
2.4.1.1. Film
2.4.1.2. Broadcast
2.4.1.3. Publishing
2.4.1.4. Photography
2.4.2. COMPANIES AND TELECOMMUNICATION PROVIDES
2.4.2.1. Provides us Internet to make it possible for us to go online constitute the Internet Industry.
2.4.2.2. Considered as a Media Channel.
2.4.3. MEDIA CHANNELS
2.4.3.1. Companies and Telecommunication Provides.
2.4.3.2. Early and Developing Media Related Technologies and those belonged to the Information Technology Sector ( such as mobile phones and tablets ).
2.5. MEDIA AS A CULTURE OF ENTERTAINMENT
2.5.1. CULTURE
2.5.1.1. The culture of a nation is made up of its language, history, traditions, climate, geography, arts, social economic, and political norms, and its system of values such as nation's size, its neighbors and its current prosperity condition the nature of its culture.
2.5.2. EXAMPLES
2.5.2.1. Gangnam Style - Psy, 2012
2.5.2.2. Meteor Garden - A Filipino dubbed Taiwanese Telenovela, Early 2000s
2.5.3. POP CULTURE
2.5.3.1. High-Brow
2.5.3.2. Low-Brow
2.6. KINDS OF MEDIA
2.6.1. TRADITIONAL MEDIA
2.6.1.1. Written or Print
2.6.1.1.1. Newspapers
2.6.1.1.2. Magazines
2.6.1.1.3. Comics
2.6.1.1.4. Books
2.6.1.1.5. Photographs
2.6.1.2. Broadcast
2.6.1.2.1. Radio
2.6.1.2.2. Television
2.6.1.3. Film or Cinema
2.6.1.3.1. Movies
2.6.1.3.2. DVD Players
2.6.1.4. Mass Communication
2.6.1.4.1. One Way Type of Information towards a huge audience.
2.6.2. NEW MEDIA
2.6.2.1. Information and Communication Technology Products or System
2.6.2.2. Mobile Technology
2.6.2.3. Also known as "Digital Media"
2.6.3. SOCIAL MEDIA
2.6.3.1. Facebook
2.6.3.2. Instagram
2.6.3.3. Twitter
2.6.4. MOBILE COMMUNICATIONS TECHNOLOGY
2.6.4.1. SAMPLES
2.6.4.1.1. Cellular Phones
2.6.4.1.2. Tablets
2.6.4.2. INSIDE OF IT
2.6.4.2.1. Data
2.6.4.2.2. Internet
2.6.4.3. HOW CAN IT HELP US
2.6.4.3.1. Gaming
2.6.4.3.2. One Stop Hop of Media Technology
2.6.4.3.3. Communicate with our Loved Ones
2.6.5. RELATED AND EMERGING TECHNOLOGIES
2.6.5.1. Sony Play Station
2.6.5.2. Window Xbox
2.6.5.3. Siri
2.6.5.4. Google Glass
3. LESSON 3: UNDERSTANDING MEDIA: AESTHETICS OF THE IMAGE, TEXT, AND AUDIO.
3.1. FRAMING AND READING
3.1.1. NEWSPAPERS AND JOURNALISM
3.1.1.1. NEWS
3.1.1.1.1. Newspapers
3.1.1.1.2. Sections of the Newspaper
3.1.1.1.3. How to Create News
3.1.1.2. JOURNALISM
3.1.1.2.1. Main Characteristics
3.1.1.2.2. Newspaper
3.1.2. BOOKS, COMICS, MAGAZINES, AND THE PUBLISHING INDUSTRY
3.1.2.1. Novel
3.1.2.1.1. Twilight
3.1.2.1.2. The Fault in our Stars
3.1.2.2. Types of Books
3.1.2.2.1. Textbooks
3.1.2.2.2. Literacy Titles
3.1.2.2.3. Travel Books
3.1.2.2.4. Picture Books
3.1.2.3. Comics
3.1.2.3.1. Marvel
3.1.2.4. Magazine
3.1.2.4.1. Men's Health
3.1.2.4.2. Time Magazine
3.1.2.4.3. Cosmopolitan
3.1.2.5. Fun Facts
3.1.2.5.1. Most Favorite is Books
3.1.2.5.2. 2nd Favorite is Newspaper
3.1.2.5.3. 3rd Favorite is Comics
3.1.2.6. Publication
3.1.2.6.1. Publishing a book depends on what the audiences wants a might get their interest.
3.1.3. PHOTOGRAPHY AND TIMELESS IMAGE CONCEPTS
3.1.3.1. Photography
3.1.3.1.1. The process of recording images through a chemical interaction caused by light rays hitting a sensitized surface.
3.1.3.2. Questions to be determined in Composing a Shot
3.1.3.2.1. Where is the camera located? Is it near or far from the object?
3.1.3.2.2. Where is the camera placed? Is it higher or lower than the subject?
3.1.3.3. Element to Consider
3.1.3.3.1. Absence of Colors
3.1.3.3.2. Lighting and Focus
3.1.3.3.3. Depth
3.1.3.3.4. Balance of Elements
3.1.3.3.5. Shadows and Highlights
3.2. FRAMING AND LISTENING
3.2.1. RADIO AND EVOKING IMAGINATION
3.2.1.1. Background in our Life
3.2.1.1.1. When we listen, or hands could be busy making some crafts, fixing things and do small chores.
3.2.1.2. Interactive Media
3.2.1.2.1. Accessibility
3.2.1.2.2. Reach
3.2.1.2.3. Flexibility
3.2.1.3. It is for All
3.2.1.3.1. Even illiterate persons can listen to it.
4. LESSON 4: UNDERSTANDING MEDIA: AESTHETICS OF FILM AND TV
4.1. THE FILM FORM
4.1.1. MODES OF FILM PRODUCTION
4.1.1.1. Preproduction
4.1.1.1.1. Full Blown Film Script or Screenplay
4.1.1.1.2. Casting
4.1.1.1.3. Production Design
4.1.1.1.4. Shooting Details
4.1.1.1.5. Editing Concerns
4.1.1.1.6. Kind of Music
4.1.1.2. Production Stage
4.1.1.2.1. Actual shooting of the film
4.1.1.2.2. A short film project will be shot less than that
4.1.1.2.3. A mainstream commercial film will be shot in less than 30 days
4.1.1.3. Post Production Stage
4.1.1.3.1. Everything will be put together
4.1.1.3.2. The Music will be composed
4.1.1.3.3. The Images shot will be edited
4.1.2. FILM FORMATS
4.1.2.1. Narrative
4.1.2.1.1. Fictional in nature
4.1.2.2. Documentary
4.1.2.2.1. There's a story to present
4.1.2.2.2. Carries some form of advocacy
4.1.2.3. Animation
4.1.2.3.1. Moving Image of a shot at a fraction of a second appears as a animated when project in rapid succession
4.1.2.4. Experimental
4.1.2.4.1. Tries to play around with physicality of film form, shooting styles, the production process, and the concept
4.1.3. FILM IMAGE COMPOSITION
4.1.3.1. Film Language
4.1.3.2. Visual Symbolisms
4.1.3.3. Elements to deliver a concreate message
4.1.3.3.1. The Relationship of objects and people
4.1.3.3.2. The Play of light and darks
4.1.3.3.3. The Colors and their patterns
4.1.4. MOTION FRAMING CONCEPTS
4.1.4.1. Camera Movements
4.1.4.1.1. Produce a variety of emotional effects to the audience
4.1.4.1.2. Can tell a story
4.2. THE TV BROADCAST
4.2.1. KINDS OF TV SHOWS
4.2.1.1. INFORMATIVE PROGRAMMING
4.2.1.1.1. News Program
4.2.1.1.2. Cooking Shows
4.2.1.1.3. Travel Shows
4.2.1.1.4. Documentary
4.2.1.1.5. Public Service Shows
4.2.1.2. ENTERTAINMENT PROGRAMMING
4.2.1.2.1. Talent Show
4.2.1.2.2. Sketch Comedy Shows
4.2.1.2.3. Game Shows
4.2.1.2.4. Talk Shows
4.2.1.2.5. Variety Shows
4.2.1.2.6. TV Specials
4.2.2. TV SHOW ANATOMY AND ADVERTISING
4.2.2.1. Commercial Gap and Commercial Breaks
4.3. CRAFTING MEDIA MESSAGES
4.3.1. CREATING MEANING IN AUDIO
4.3.2. CREATING MEANING IN IMAGE PRODUCTION
4.3.3. CREATING MEANING IN AUDIOVISUAL PRODUCTION
5. LESSON 5: UNDERSTANDING MEDIA: AESTHETICS OF NEW MEDIA
5.1. DECONSTRUCTING NEW MEDIA
5.1.1. NEW MEDIA TECHNOLOGY: CONVERGENCE AND CHARACTERISTICS
5.1.1.1. Convergence
5.1.1.1.1. Systems and Functions
5.1.1.2. Photography and Film Industry
5.1.1.2.1. Single Lens Reflex ( SLR )
5.1.1.2.2. Digital Single Lens Reflex ( DSLR )
5.1.1.2.3. High Definition Digital Camera ( HD )
5.1.1.3. Streaming
5.1.1.3.1. Real time consuming of media content as it is currently being delivered
5.1.1.4. Music Industry
5.1.1.4.1. MP3 Format
5.1.1.4.2. CDs
5.1.1.4.3. iTunes
5.1.2. NEW MEDIA AS MULTIMEDIA
5.1.2.1. Multimedia
5.1.2.2. Smartphone as a
5.1.2.2.1. Cellular Phone
5.1.2.2.2. TV Screen
5.1.2.2.3. Movie Screen
5.1.2.2.4. Camera
5.1.2.2.5. Music Player
5.1.2.2.6. Voice Recorder
5.1.2.3. Torrent
5.1.2.3.1. Newer System of peer-to-peer sharing
5.1.3. NEW MEDIA TRANSITIONS: FROM SYNERGY TO TANSMEDIA
5.1.3.1. Media Conglomerate
5.1.3.1.1. Big Media Corporations
5.1.3.2. Examples
5.1.3.2.1. The Walt Disney Company
5.1.3.2.2. ABS-CBN
5.1.3.3. Synergy
5.1.3.3.1. Marketing and business Steategy
5.1.3.4. Transmedia
5.2. INTERSECTING TRADITIONAL MEDIA AND NEW MEDIA
5.2.1. JOURNALISM + INTERNET = BLOGGING
5.2.1.1. Often referred as "Online Journals"
5.2.1.2. Blogging Websites
5.2.1.2.1. WordPress
5.2.1.2.2. Wix
5.2.2. BROADCASTING + INTERNET = PODCAST
5.2.2.1. Types
5.2.2.1.1. Radio Podcast
5.2.2.1.2. Video Podcast
5.2.3. FILM + INTERNET = YOUTUBE
5.2.3.1. Viewers can interact and rate your shared videos in these platforms
5.3. TRANSITIONING MEDIA, TRANSITION USERS
5.3.1. Digital Native
5.3.2. Digital Immigrant
6. LESSON 6: UNDERSTANDING MEDIA: AESTHETICS OF SOCIAL NETWORKING
6.1. DEEPER UNDERSTANDING OF SOCIAL MEDIA
6.1.1. WHAT IS SOCIAL NETWORKING?
6.1.1.1. "Global Village"
6.1.2. KINDS OF SOCIAL MEDIA AND ITS VARYING USE
6.1.2.1. Print Based
6.1.2.1.1. Twitter
6.1.2.2. Audio Based
6.1.2.2.1. Spotify
6.1.2.3. Photo Based
6.1.2.3.1. Instagram
6.1.2.4. Video Based
6.1.2.4.1. YouTube
6.1.2.5. Social Networking Sites
6.1.2.5.1. Facebook
6.1.2.5.2. Friendster
6.2. RELEVANCE OF SOCIAL MEDIA IN TODAY'S SOCIETY
6.2.1. PERSONAL COMMUNICATIONS
6.2.1.1. Viber
6.2.1.2. WeChat
6.2.1.3. Messenger
6.2.1.4. FaceTime
6.2.2. BUSINESS AND CUSTOMER CARE TOOLS
6.2.2.1. Skype
6.2.2.2. Email
6.2.2.3. Company Official Websites
6.2.3. SOCIAL SERVICES AND GOVERNANCE
6.2.3.1. Facebook Pages
6.2.3.2. Twitter Account
6.2.4. EDUCATIONAL TOOLS
6.2.4.1. TV instead of Clakboard/Whiteboard
6.2.5. ADVOCACY COMPAIGNS FOR SOCIAL CHANGE
6.2.5.1. EDSA
6.2.5.2. Democratic Country
6.2.6. TRADITIONAL MEDIA COVERAGE AND SOCIAL MEDIA ENHANCEMENT
6.2.6.1. GMA YouScoop
6.2.6.2. CNN's Report Web PAGE
6.2.7. ENTERTAINMENT PORTALS
6.2.7.1. Multiply
6.2.7.2. TV Shows