Gruppe 6: Synthesis Empathy Map, Persona, POV

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Gruppe 6: Synthesis Empathy Map, Persona, POV af Mind Map: Gruppe 6: Synthesis Empathy Map, Persona, POV

1. Synthesize your findings (10 Min.)

1.1. Needs

1.1.1. Challenges they faced (negative Emotions, Situations, Risks, ...)

1.1.2. Motivations they have (positive Emotions, Situations, Experiences, ...)

1.1.3. Physical

1.1.4. Economical

1.1.5. Emotional

1.2. Functional

1.3. Surprises

1.4. Contradictions

1.5. Similarities

1.6. Central Insights (infer: 'I wonder if this means ...'

2. Fictional Persona (20 Min.)

2.1. Name, Age & Occupation, Family

2.2. Personality

2.3. Feelings & Motivations

2.4. Absolutely loves

2.5. Hates

2.6. This person inspires him / her

2.7. Slogan

2.8. Favourite Song

2.9. Central Needs

2.10. Goals

2.11. Wishes

2.12. Picture (drawn, photo, ...)

2.13. It would be game-changing for him / her to ...

3. Point of View Statement (10 Min.)

3.1. in a world where

3.2. The final POV Statement in one sentence

4. Key Interview Findings (10 Min.)

4.1. Interview 1 [Marie Therese]

4.1.1. 1. Do

4.1.1.1. Kauft gerne online

4.1.2. 2. Say

4.1.3. 3. Think (infer)

4.1.3.1. Beqemer als Einzelhandel

4.1.3.2. What for?

4.1.4. 4. Feel (Befriedigt das Bedürfnis modische Kleidung zu tragen)

4.2. Interview 2 [Laura]

4.2.1. 1. Do

4.2.2. 2. Say

4.2.3. 3. Think (infer)

4.2.4. 4. Feel (infer)

4.3. Interview 3 [insert name]

4.3.1. 1. Do

4.3.2. 2. Say

4.3.3. 3. Think (infer)

4.3.4. 4. Feel (infer)

4.4. Interview 4 [insert name]

4.4.1. 1. Do

4.4.2. 2. Say

4.4.3. 3. Think (infer)

4.4.4. 4. Feel (infer)

4.5. Interview 5 [insert name]

4.5.1. 1. Do

4.5.2. 2. Say

4.5.3. 3. Think (infer)

4.5.4. 4. Feel (infer)