Dansen på nattehimelen

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Dansen på nattehimelen af Mind Map: Dansen på nattehimelen

1. Stjerneskud

1.1. Støvkorn

1.2. En Streg på Himmlen

1.3. https://www.youtube.com/watch?v=l9l84EXyFas

2. Stjernetegn

2.1. Vædderen fra 21 Marts - 19 April

2.1.1. Situational Analysis / Drivers

2.1.1.1. What is driving us to do this?

2.1.1.2. SWOT Analysis

2.1.1.2.1. Strengths

2.1.1.2.2. Weaknesses

2.1.1.2.3. Opportunities

2.1.1.2.4. Threats

2.1.1.3. Customer Findings - What have we learned from customers?

2.1.2. Competitive Analysis

2.1.2.1. Do we have competitors and threats in these target markets with the proposed offerings?

2.1.2.2. What are our competitors doing and how are they positioning?

2.1.2.3. How do we position against each competitor?

2.1.3. Target Customer(s)

2.1.3.1. Buyer Profile

2.1.3.1.1. Title

2.1.3.1.2. Industry

2.1.3.1.3. Geography

2.1.3.1.4. Business Size

2.1.3.2. Influencer Profile

2.1.3.3. User Profile

2.1.3.4. What do customers want and need?

2.1.3.5. What business problems do each of these customers have?

2.1.4. Customer Segmentation

2.1.4.1. Which customers or sets of customers do we sell to?

2.1.4.2. What are the target market segments that we want to go after?

2.1.4.3. What are the distinct problems for each segment of the market?

2.1.5. Total Available Market

2.1.5.1. New Prospects

2.1.5.1.1. How much of each target segment have we penetrated?

2.1.5.1.2. How much opportunity is available in each target segment?

2.1.5.2. Existing Customers

2.1.5.2.1. Can we up-sell existing customers?

2.2. Tyren 20 April - 20 Maj

2.2.1. Service Offer

2.2.1.1. What are we selling?

2.2.1.2. Product Definition

2.2.1.3. Pricing

2.2.1.4. Packaging

2.2.1.5. Positioning

2.2.2. Value Proposition

2.2.2.1. What is the Value Proposition to the Customer?

2.2.2.2. What pain are we solving?

2.3. Tvillingerne 21 Maj - 20 Juni

2.3.1. Revenue Forecasts

2.3.1.1. Revenue and P&L Forecast (5 Years)

2.3.1.2. Revenue should be split out quarterly

2.3.2. Cost Analysis

2.3.2.1. Should include a description of the costs in entering this business and profitability analysis

2.3.3. Profitability Analysis

2.3.3.1. P&L for the offer to include gross margin, net income and break even analysis.

2.4. Krebsen 21 Juni - 22 Juli

2.5. Løven 23 Juli - 22 August

2.5.1. Positioning & Messaging

2.5.1.1. What is the key messaging and positioning for the service offer? (Pain, alternatives, solution)

2.5.1.2. How do we communicate internally?

2.5.1.3. How do we communicate externally?

2.5.2. Promotion Strategy

2.5.2.1. Marketing Programs (Installed base versus new prospects)

2.5.2.2. Advertising (Publications, etc.)

2.5.2.3. Analyst Relations (Target Analysts)

2.5.2.4. Public Relations

2.5.2.5. Events (Trade shows, SEO/SEA, Seminars)

2.5.2.6. Webinars

2.5.3. Demand Generation & Lead Qualification

2.5.3.1. How do we generate and qualify new leads for the target offer?

2.5.3.2. Prospect Lists

2.5.3.3. Key Questions to Ask

2.5.3.4. Sales Collateral

2.5.3.5. Presentations

2.5.3.6. Data Sheets

2.5.3.7. White Papers

2.5.3.8. ROI Tools

2.5.3.9. Other Sales Tools (web site, etc.)

2.6. Jomfruen 23 August - 22 September

2.6.1. Numbers, budget, waterfall, break-even (cost>leads>trials>deals)

2.6.2. Sales Programs

2.6.3. Accelerated Learning Strategy, Controls, Metrics

2.6.4. Include feedback loops

2.6.5. Include financial metrics (definition of success)

2.6.6. Pipeline reports, etc…

2.7. Vægten 23 September - 22 Oktober

2.7.1. M&A?

2.7.2. Risk Analysis & Mitigation

2.8. Skorpionen 23 Oktober - 21 November

2.9. Skytten 22 November - 21 December

2.10. Stenbukken 22 December - 19 Januar

2.11. Vandmanden 20 Januar - 18 Febuar

2.12. Fisken 19 Febuar - 20 Marts

3. Stjerne billeder

3.1. Ca. 200 Miliarder Stjerner

3.1.1. Das

3.2. De 88 Stjernebilleder

3.2.1. Das

3.3. Forskellige Stjernebilleder

3.3.1. Billedet viser forskellige stjernebilleder

3.4. Stjerner dannes af enorme gasskyer, der trækkes sammen af tyngdekraften. Efterhånden som gasskyen bliver tættere og tættere, stiger temperaturen og trykket i dens indre, og til sidst er der flere millioner grader varmt.

4. https://www.youtube.com/watch?v=spTlv3HtDXQ

4.1. https://www.youtube.com/watch?v=c0FCE4H0Dro