Marketing Concept

1. Applying Theories

1.1. Toyota

1.2. Coca Cola

2. Traditional Theories ( 4Ps )

2.1. Promotion

2.2. Price

2.3. Place

2.4. Product

3. Marketing Definitions

3.1. 1-Direct Marketing

3.2. 2-Diversity Marketing

3.3. 3-Cross Media Marketing

3.4. 4-Relationship Marketing

4. Contemporary Theories

4.1. People

4.2. Price

4.3. Product

4.4. Physical Environment

4.5. Process

4.6. Place