drpobuda.Planning
von Patrick Waters
1. Goal
1.1. Sell Services
1.2. Grow Visibility
1.3. Sell Own Products
1.4. Sell Third-Party Products
2. Your Opportunity
2.1. Services
2.2. Authority
2.3. Audiences
2.4. Products
2.5. Partner
3. Your Offer
3.1. Features
3.2. Benefits
3.3. Uniqueness
3.4. So What?
4. Audience
4.1. Demographic
4.2. Psychographic
4.3. Technographic
4.4. Behavior
4.5. Gathering Points
5. Branding
5.1. Content
5.2. Personality
5.3. Positioning
6. Niche
6.1. Level of Engagement
6.2. Expertise
6.3. Competition
6.4. Profitability
6.5. Interest