UNDERSTANDING MEDIA (aesthetics of...)

1. IMAGE

1.1. PHOTOGRAPHY

1.1.1. Lighting and Focus

1.1.2. Shadows and Highlights

1.1.3. Color combinations

1.1.4. Emotional Focus

1.1.5. Rule of Thirds

2. TEXT

2.1. NEWSPAPERS

2.1.1. General Category

2.1.1.1. headlines

2.1.1.1.1. most important news

2.1.1.2. opinions

2.1.1.2.1. essays with specializations

2.1.1.3. business

2.1.1.4. entertainment

2.1.1.4.1. pop culture issues

2.1.1.5. technology

2.1.1.6. lifestyle

2.1.1.6.1. health & wellness topics

2.1.1.7. sports

2.1.2. 5Ws & 1H

2.1.2.1. who

2.1.2.2. what

2.1.2.3. when

2.1.2.4. where

2.1.2.5. why

2.1.2.6. how

2.1.3. Formats

2.1.3.1. Tabloid

2.1.3.1.1. Tagalog

2.1.3.1.2. sensationalism

2.1.3.1.3. not trusted

2.1.3.1.4. most controversial news

2.1.3.2. Broadsheet

2.1.3.2.1. English

2.1.3.2.2. accurate news

2.1.3.2.3. formal and factual

2.2. PUBLISHING INDUSTRY

2.2.1. Comics

2.2.1.1. panels

2.2.1.2. written dialogue

2.2.2. Magazines

2.2.2.1. periodical

2.2.2.2. new issue per month

2.2.3. Books

2.2.3.1. Trade books

2.2.3.2. Children's books

2.2.3.3. Art books

3. AUDIO

3.1. RADIO

3.1.1. most popular form

3.1.2. more on voice

3.1.3. frequency transmitters

3.1.4. "one-chance" medium

4. SOCIAL NETWORKING

4.1. Social Media

4.1.1. KINDS of SOCIAL MEDIA

4.1.1.1. Print-based

4.1.1.2. Audio-based

4.1.1.3. Photo-based

4.1.1.4. Video-based

4.1.1.5. Social Networking Sites

4.1.2. RELEVANCE

4.1.2.1. Educational Tools

4.1.2.2. Personal Communications

4.1.2.3. Business & Customer Care Tools

4.1.2.4. Advocacy Campaigns for Social Change

4.1.2.5. Entertainment Portals

4.1.2.6. Traditional Media Coverage & Social Media Enhancement

5. FILM

5.1. FILM FORMATS

5.1.1. Short Film

5.1.1.1. 1 hour

5.1.2. Full-length Film

5.1.2.1. 2-3 hours

5.2. MODES OF FILM PRODUCTION

5.2.1. Preproduction

5.2.1.1. planning stages

5.2.1.2. casting

5.2.1.3. film budget

5.2.2. Production

5.2.2.1. actual shooting

5.2.2.2. principal phtography phase

5.2.3. Postproduction

5.2.3.1. editing phase

5.2.3.2. special effects

5.2.3.3. putting music

5.3. FILM FORMS

5.3.1. Narrative

5.3.1.1. fictional

5.3.1.2. familiar

5.3.2. Documentary

5.3.2.1. nonfictional

5.3.2.2. factual characters

5.3.2.3. societal concern

5.3.3. Animation

5.3.3.1. oldest form

5.3.3.2. "frame-by-frame"

5.3.4. Experimental

5.3.4.1. philosophical

5.3.4.2. taboo topics

5.3.4.3. independent films

5.4. CAMERA MOVEMENTS

5.4.1. zoom

5.4.2. pan

5.4.3. dolly

5.4.4. focus

5.4.5. tilt

5.4.6. pedestal

5.4.7. truck

6. TV

6.1. PH COMMERCIAL CHANNELS

6.1.1. ABS-CBN2

6.1.2. TV5

6.1.3. GMA-7

6.1.4. RPN-9

6.1.5. GMA NEWS TV 11

6.1.6. IBC-13

6.1.7. PTV-4

6.2. KINDS OF TV SHOWS

6.2.1. Informative Programming

6.2.1.1. news programs

6.2.1.2. documentary-type programs

6.2.2. Entertainment Programming

7. NEW MEDIA

7.1. AS MULTIMEDIA

7.1.1. mobile smartphones

7.1.2. computer gadgets

7.2. TRANSITIONS

7.2.1. Synergy

7.2.1.1. maximizing economic opportunities

7.2.2. Transmedia

7.2.2.1. unfold across multiple media platforms

7.3. INTERSECTING TRADITIONAL MEDIA

7.3.1. Blogging

7.3.1.1. Journalism + Internet

7.3.2. Podcast

7.3.2.1. Broadcasting + Internet

7.3.3. YouTube

7.3.3.1. Film + Internet