Search Engine Optimization
von Philbert Tan
1. What is Keyword Research
1.1. Identifying which phrases are used on search engines when people are looking for information.
2. Two types of Strategies
2.1. Optimizing for Traffic
2.1.1. Usually for publishing and advertising businesses
2.2. Optimizing for Conversion
2.2.1. Usually for e-commerce / service webstores
3. Why Keyword Research
3.1. Helps you understand visitors’ intentions.
3.2. Enables you to reach not just any visitors but the right kind of visitors
4. Choosing the right keyword search
4.1. Long-tailed keywords
4.2. Keyword Tools
4.3. Find Keywords that are heavily searched
5. Types of Search intent
5.1. Transactional Searches
5.2. Navigational Searches
5.3. Informational Searches
6. Growing popularity & links
6.1. Link Building Strategies
6.1.1. What kind of links matters to SE
7. What is A/B Testing?
8. Query Processor
8.1. Using complex weighting algorithms, it matches and retrieves search results based on the keywords entered by users.
9. How SE Operates
9.1. Types of SE
9.1.1. Organic SE
9.1.1.1. Spider
9.1.1.1.1. Find and crawl web pages.
9.1.1.2. Indexer
9.1.1.2.1. Processes your pages based on SE specific algorithms for indexing into large database.
9.1.2. Paid SE