1. Receive auto-responder email with guide
1.1. Daily follow-up resource emails for 7 days
1.1.1. Weekly follow-up emails for 90 days after initial download
1.1.1.1. Put in Referral Campaign list
2. Other (General)
2.1. Download Personal Injury Guide
2.1.1. Receive auto-responder email with guide
2.1.1.1. Daily follow-up resource emails for 7 days
2.1.1.1.1. Weekly follow-up emails for 45 day after initial download
2.2. Contact Us
2.2.1. Receive Auto-responder Email
2.2.2. Receive Automated Call (click-to-call)
2.2.2.1. Not screened
2.2.2.1.1. Voicemail + follow-up calls
2.2.2.1.2. "sorry we missed you" email
2.2.2.2. Screened
2.2.2.2.1. Rejected
2.2.2.2.2. Appointment Set
3. Chasing Emails
3.1. Auto-responder
3.2. "Sorry We Missed You" Email
3.3. Daily Follow-up Emails
3.4. Weekly Follow-up Emails
3.5. Appointment Reminder Email
3.6. "Sorry We Couldn't Help You" Email
4. Client Emails
4.1. "Thank you for choosing GSPAIL"
4.2. "What to expect with your case"
4.3. REL "Hope you're feeling better"
4.4. NEG "We're negotiating your settlement!"
4.5. DSB Schedule Disbursement and Testimonial (if applicable)
4.6. SET "Thank you for choosing GSPAIL"
4.7. Online Reviews (for happy clients only)
5. EVT/Referral Campaign
5.1. Birthday Emails
5.2. Holiday Emails
5.2.1. January
5.2.1.1. Happy New year
5.2.1.2. MLK Day
5.2.2. February
5.2.2.1. Valentine's Day
5.2.3. March
5.2.3.1. St. Patrick's Day
5.2.4. April
5.2.4.1. Easter
5.2.5. May
5.2.5.1. Cinco de Mayo
5.2.5.2. Mother's Day
5.2.5.3. Memorial Day
5.2.6. June
5.2.6.1. Flag Day (6/14)
5.2.6.2. Father's Day
5.2.7. July
5.2.7.1. Independence Day
5.2.8. August
5.2.8.1. Back-to-School
5.2.9. September
5.2.9.1. Labor Day
5.2.9.2. Patriot Day (9/11)
5.2.10. October
5.2.10.1. Halloween
5.2.11. November
5.2.11.1. Veterans Day (11/11)
5.2.11.2. Thanksgiving
5.2.12. December
5.2.12.1. Pearl Harbor Day (12/7)
5.2.12.2. Christmas
5.3. Monthly Newsletter
5.3.1. News & Articles
5.3.2. Resources
5.3.3. Happy Client of the Month (Testimonial)
5.3.4. Upcoming Events
5.3.5. Special Offer (Free TV)
5.3.6. New Laws/Changes in Laws
5.4. Event
5.4.1. Invitation
5.4.2. Reminder
5.4.3. Thank You for Attending
5.5. Contest
5.5.1. Enter to Win
5.5.2. Weekly Reminders
5.5.3. Contest Ended - Announce Winner
6. Auto Accident Daily Follow-up Emails (1 week)
6.1. Day 1: (Auto-responder)
6.2. Day 2: Auto Accident Guide
6.3. Day 3: SinkLaw App
6.4. Day 4: Auto Accident FAQs
6.5. Day 5: Helpful Resources
6.6. Day 6: Testimonial Videos
6.7. Day 7: Meet our Attorneys (videos)
7. Workers' Comp Daily Follow-up Emails (1 week)
7.1. Day 1: (Auto-responder)
7.2. Day 2: Workers' Compensation guide
7.3. Day 3: SinkLaw App
7.4. Day 4: Work Injury FAQs
7.5. Day 5: Helpful Resources
7.6. Day 6: Testimonial videos
7.7. Day 7: Meet our Attorneys (videos)
8. SSD Daily Follow-up Emails (1 week)
8.1. Day 1: (Auto-responder)
8.2. Day 2: Social Security Guide
8.3. Day 3: The Social Security Process
8.4. Day 4: Social Security FAQs
8.5. Day 5: Helpful Resources
8.6. Day 6: Testimonial Videos
8.7. Day 7: Meet our Attorneys (videos)
9. Car Accident
9.1. Contact Us
9.1.1. Receive Auto-responder Email
9.1.2. Receive Automated Call (click-to-call)
9.1.2.1. Not screened
9.1.2.1.1. Voicemail + follow-up calls
9.1.2.1.2. "sorry we missed you" email
9.1.2.2. Screened
9.1.2.2.1. Rejected
9.1.2.2.2. Appointment Set
9.2. Download Auto Accident Guide
9.2.1. Receive auto-responder email with guide
9.2.1.1. Daily follow-up resource emails for 7 days
9.2.1.1.1. Weekly follow-up emails for 45 day after initial download
10. Hurt on the job
10.1. Contact us
10.1.1. Receive Auto-responder email
10.1.2. Receive automated call (click-to-call)
10.1.2.1. Not Screened
10.1.2.1.1. Voicemail + follow-up calls
10.1.2.1.2. "sorry we missed you" email
10.1.2.2. Screened
10.1.2.2.1. Rejected
10.1.2.2.2. Appointment set
10.2. Download Work Injury Guide
10.2.1. Receive Auto-responder email with guide
10.2.1.1. Daily follow-up resource emails for 7 days
10.2.1.1.1. Weekly follow-up emails for 45 days after initial download
11. Social Security Disability
11.1. Download SSD Guide
11.2. Contact Us
11.2.1. Auto-responder email
11.2.2. Automated call (click-to-call)
11.2.2.1. Not Screened
11.2.2.1.1. Voicemail + follow-up calls
11.2.2.1.2. "sorry we missed you" email
11.2.2.2. Screened
11.2.2.2.1. Rejected
11.2.2.2.2. Packet Sent