1. Hot Trigger
1.1. A hot trigger is something that generally causes action
1.2. An example is a (real) fire alarm
1.3. B.J. Fogg says that a facebook tag is a digital hot trigger. One of the biggest hot triggers in the world today
2. AMPLIFYING: Collecting sites that have said good things about your company
3. Why it's important
3.1. PAGE 4 (bottom) will give you many reasons to measure why we should care
3.1.1. But.... if you get the order wrong, the interaction wrong, the particiption wrong, etc. You will hurt your online and real-life image
3.1.2. Hopefully you can now come up with your own
3.1.3. On the test, you will have to be able to integrate these parts of social media marketing
3.2. social media tactics have now become a part of everyday marketing’s fabric and need to be considered at the strategic level of your marketing decision-making process.
4. Let's Talk Reading by John Jantch http://www.ducttapemarketing.com/socialmediaforbusiness.pdf
4.1. Jantch gives the simple definition that social media is the use of technology to co-create, know, like and trust
4.2. social media marketing
4.2.1. 4Cs
4.2.1.1. Content
4.2.1.2. Context
4.2.1.3. Connection
4.2.1.4. Community
4.2.2. The hierarchy of social marketing
4.2.2.1. 1) Blogging
4.2.2.2. 2)RSS
4.2.2.3. 3) Social Search
4.2.2.4. 4) Social Bookmarking
4.2.2.4.1. Social Bookmarking is great for two things
4.2.2.4.2. Examples: Ken's public libraries
4.2.2.5. 5) Social Networks
4.2.2.5.1. Facebook
4.2.2.5.2. LinkedIN
4.2.2.5.3. Twitter
4.2.2.6. On a test, you will need to be able to give an example of how you will use each part of the triangle for a fake (or real) Business.
5. 2007 Predictions
5.1. Website 4 more infohttp://www.masternewmedia.org/news/2006/12/20/new_media_trends_and_2007.htm
5.2. video
5.2.1. Better and easier tool will facilitate small and large publisher abilities to post, edit and aggregate quality content online.
5.3. online advertising
5.3.1. Will provide technologies and means to select in real-time the most profitable and appropriate ads to display.
5.4. Online Music Listening
5.4.1. free music listening through new methods and effective ways.
5.5. Content Aggregation
5.5.1. Multiple valuable content for user through different online sources.
5.6. Personal and Independent Publishing
5.6.1. Allow people to publish with less complexity and increase the users who want to create their online publishing business.
5.7. 6) Web Conferencing and Online Collaboration
5.7.1. VoIp is stand for voice on internet protocol, an example for web conferencing. It permits users to talk or having conferences instead of talking on phone.
5.8. 7) Web and Visual Presentation Tools
5.8.1. Facilitating the effective delivery of visual presentations through the web.
5.9. 8) Mobile Group Text Messaging
5.9.1. Qick and easy to send message to many numbers at the same time.
5.10. 9) P2P-casting
5.10.1. Tool for sharing video or music from one compter to another.
5.11. 10) Visual Search Engines
5.11.1. Search engines such as Google helps you to see visual image and organize your contents.
5.12. 11) Web Metrics
5.13. 12) Mobile Content Delivery and Distribution
5.14. 13) Data analysis - Web 3.0
5.15. 14) Immersive Virtual Worlds
6. 2011 Predictions
6.1. Website 4 more info:http://cloudtimes.org/gartner-2011-technology-predictionstop-of-the-list-cloud-computing-tablets-mobile-apps-and-social-computing/
6.2. cloud computing
6.2.1. cloud service will be served in the consumer‘s enterprise and management.
6.3. Mobile applications and mobile tablets
6.3.1. the device on mobile phone or handset capable of rice can be used in searching for location, motion and other context in their behavior.
6.4. Social Communications and Collaboration.
6.4.1. 1. social networking
6.4.1.1. such as My space, Facebook or Linkedln are used to analyze how people interact.
6.4.2. 2. social collaboration
6.4.2.1. are wikis, blogs, instant message or crowdsoucing that help people to work together.
6.4.3. 3. social publising
6.4.3.1. technologies that pooling individual contents into a usable and assessable content to help people such as Youtube, and flickr.
6.4.4. 4. social feedback
6.4.4.1. receiving feedback and opinion from community on specific items as witness on Youtube, flickr, Digg so on..
6.5. Video
6.5.1. will be used in any contents and interaction model for users by 2013. 25 percent of what we see will be covered by picture, video and audio.
6.6. Next Generation Analytics.
6.6.1. Tool to predict future outcome of business enterprise by run simulations or model.
6.7. Social Analytics
6.7.1. The process of measuring, analyzing and interpreting the result of interactions and associations among people such social structure and interdependence through social web.
6.8. Context-Aware Computing
6.8.1. Technologies that determine how the users feel and deliver the personalize information to the device. By 2013 more than half of fortunes 500 companies will begin to use context aware computing.
6.9. Storage Class Memory.
6.9.1. flash memory that has more advantage on space, heat, performance and ruggedness. Kind of flash memory which is persistent even the power is removed.
6.10. Ubiquitous Computing
6.10.1. New node
6.11. Fabric-Based Infrastructure and Computers.
6.11.1. New node
6.12. Wiki made by the class: http://nmt2011.pbworks.com/w/page/38147154/Gartner-2011-Technology-Predictions
7. Concepts
7.1. Crowd Sourcing
7.1.1. CocaCola
7.1.1.1. They locked the music group Maroon 5 into a studio for 24 hours and crowdsourced the creation of a new song to regular people around the world
7.1.1.1.1. Watch a video here: http://www.youtube.com/watch?v=v4lUaf9YlDY&NR=1
7.1.2. Harley Davidson
7.1.2.1. Even one of America's most successful companies fired the advertising company that helped make them successful
7.1.2.2. They replaced them with a crowd-sourcing agency (See Victor & Spoils
7.1.3. Victor & Spoils
7.1.3.1. Web Site: http://victorsandspoils.com/
7.2. Collaboration
7.3. Curation
8. Digital Nation
8.1. Be prepared to write about how you feel it applies to your LGC life both in class and your regular life as a college student
8.2. The video online http://www.pbs.org/wgbh/pages/frontline/digitalnation/view/
8.3. you should know that Douglas Rushkoff is a big deal.
8.3.1. Award winning book author
8.3.2. Writes for USA's biggest news paper (NY Times and England's biggest news paper (The Guardian)
9. New node
10. Programs we tried
10.1. Google Docs
10.1.1. Good Things
10.1.1.1. Cloud Computing
10.1.2. Bad Things
10.1.3. What It Is
10.2. Google Reader
10.2.1. Good Things
10.2.2. Bad Things
10.2.3. What Is It
10.3. Net Vibes
10.3.1. What is it?
10.3.2. Good Things
10.3.2.1. New node
10.3.3. Bad Things
10.3.3.1. unstable connection between net vibes and some small, private websites
10.4. PB Wiki
10.4.1. What It Is
10.4.2. Good Things
10.4.3. Bad Things
11. Clay Shirky
11.1. Facts
11.1.1. US population collectively spends two billion hours per year watching TV;
11.1.2. The Entire Wikipedia took 100 million hours of work
11.1.2.1. Americans could create a new Wikipedia EVERY WEEKEND only in the time it takes for them to watch TV ADS. Not Shows, but television advertisements.
11.1.2.2. Visual Display of this idea; http://www.informationisbeautiful.net/2010/cognitive-surplus-visualized/
11.2. Quotes
11.2.1. "When we change the way we communicate, we change society "
11.2.2. "The Stupidist creative act (LOL Cats) is still a creative act" Ken's notes: This is a new generation of participatory media"
11.2.3. " We've got a choice before us. We've got this trillion hours a year. We can use it to crack each other up, and we're going to do that. That, we get for free. But we can also celebrate and support and reward the people trying to use cognitive surplus to create civic value. And to the degree we're going to do that, to the degree we're able to do that, we'll be able to change society.
11.2.4. Here are more quotes if you want: NOT ON TEST: http://www.goodreads.com/author/quotes/442126.Clay_Shirky
11.3. Ushihidi
11.3.1. http://www.ushahidi.com/
11.3.2. Website to help people report problems and create change
11.3.3. started in Kenya
11.3.4. Used In Japan after Earthquake, india voting, and swine flue tracking
11.3.5. Here' a video http://player.vimeo.com/video/7838030?title=0&byline=0&portrait=0
11.3.6. open source. Anyone can change it to fit the needs of their organization
11.4. LOL Cats
11.4.1. http://icanhascheezburger.com/
11.4.2. Funny pictures of cats
11.4.3. funny words...usually with misspellings and bad English Grammar
11.4.4. It is fun and cute, but scary how much time people spend creating and looking at these images
11.4.5. How else could we be using this time?????
11.5. S. Korea
11.5.1. 1000's of people held protests
11.5.1.1. FTA USA/South Korea disagreement on US Beef imports
11.5.1.2. these protests were PARTIALLY organized by teenage girls on the internet
11.5.1.3. President Lee Myoung Bak appologized
11.5.1.4. This showed the power of people connected via media who care strongly about a cause
11.5.1.5. Sang and others brought up the important point in his blog that there was a TV show that did as much or more than the Boy band website to get people angry about the situation.
11.5.1.5.1. Here is the link to Sang's blog post: http://lgcnmt.ning.com/profiles/blogs/sangs-week-2-review
11.6. My Opinions
11.6.1. How do you feel about what you heard from Ken's reading of Shirky's book and from the TedTalk videos?
11.7. His Book is called: Cognitive Surplus
11.8. The videos:
11.8.1. http://www.ted.com/talks/lang/eng/clay_shirky_how_cognitive_surplus_will_change_the_world.html
11.8.2. http://www.ted.com/talks/lang/eng/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html
12. Things I learned from my Blogger (personal. Don't add here, but be prepared for Midterm
13. Students
14. 21st Century Education
14.1. Howard Rheingold
14.1.1. http://www.masternewmedia.org/news/2006/11/14/participatory_media_and_the_pedagogy.htm
14.2. Marcus Childress (younger)
14.2.1. http://www.aect.org/Election/Bios/Bio.asp?race=9&LastName=Childress&div=AECT
14.3. Harvey Foyle (older)
14.3.1. http://www.emporia.edu/idt/foyle.htm