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1. Case study

1.1. Incehon

1.1.1. 1. understand general situation and role of mice tourism in aspects of local economy development (creating jobs, develop local businesses (restaurants, hotels, shops)

1.1.2. 2. internationalize city brand with new tourist places

1.1.3. 3. develop city infrastructure (public transportation

1.1.4. 4. analysis model of smart city, Incheon

1.2. seoul

1.2.1. 1. understand general situation and role of mice tourism in aspects of local economy development (creating jobs, develop local businesses (restaurants, hotels, shops)

1.2.2. 2. To identify what factors influence for international city brand

1.2.3. 3. To understand how hotels and convention center (COEX) , city hall play roles for holding meetings, exhibitions, conventions

1.2.4. 4. To analysis how capital city seoul influence to other cities in aspects of tourism sectors

2. Objectives

2.1. To understand the role of mice tourism in development of economy, city infrastructure, internationalize city brand

2.2. To identify the challenges and opportunity for further development of MICE tourism

3. Questions

3.1. How MICE tourism in Korea and in each city has been developed until now?

3.2. What are the current situations of MICE tourism in Korea and particulary incheon and seoul ?

3.3. Who are the major stakeholders of MICE tourism as suppliers in Incheon and Seoul city ?

3.4. What are the potentials and challenges of MICE tourism in Korea and particular cities in Incheon and Seoul?

4. Definition

4.1. meeting is the coming together of a group of people to discuss or exchange information. In some regions, meetings may be seen as a small-scale conference by others

4.2. Incentive travels include leisure trips emphasizing pleasure and excitement and which may appear to have little or no connection to business

4.3. Conventions are events where the primary activity of the attendees is to attend educational sessions, participate in meetings and discussions, socialize, or attend other organized events

4.4. Exhibitions can generally be portrayed as ‘presentations of products and services to an invited audience with the object of inducing a sale or informing the visitors

5. Research design

5.1. Method

5.1.1. interview public organization : city hall, tourism company and organizations

5.1.2. survery on online

5.1.3. observation case study of MICE toursim e.g world top MICE countries : Singapore, USA, Australia

5.1.4. Data collection from papers online and books

5.2. Plan

5.2.1. find more challenges and opportunities for developing MICE tourism in Korea particular cities in Incheon & Seoul

6. Situation Analysis

6.1. Current tourism situation in Korea

6.2. To understand general MICE tourism situation in Korea case study incheon and seoul

6.3. Existing MICE tourism models

6.3.1. Smart MICE City Incheon

6.3.2. The biggest MICE city Seoul

7. Related Topic

7.1. MICE and Society

7.1.1. MICE helps people to share new ideas and information which develop each industries

7.2. MICE and Economy

7.2.1. MICE creates jobs, develop local business, improve city infrastructure, advertise city brand

7.3. MICE and Tourism

7.3.1. MICE increases tourists and develop tourists places

7.4. MICE and ICT

7.4.1. A form of MICE is changing with ICT (IoT, AI, Cloud) and online meetings, conventions and exhibitions are developing