Mercadotecnia

1. NEUROVENTAS

1.1. LOS 3 CEREBROS

1.1.1. REPTIL

1.1.2. CORTEX

1.1.3. LÍMBICO

1.2. COMO VENDERLE A LA MENTE

1.2.1. PUNTOS CLAVE PARA CONVENCER

1.3. ¿QUE EMPRESAS USAN NEUROVENTAS?

2. COMPORTAMIENTO DEL CONSUMIDOR

2.1. ETAPAS DEL PROCESO DE DECISIÓN

2.1.1. Establish checkpoints

2.1.2. Acquire team resources for stage

2.1.3. Conduct stage kick-off meeting

2.2. FACTORES QUE INTERVIENEN

2.2.1. Determine Frequency of Meetings

2.2.2. Schedule Meetings

2.2.3. Brief Project Board

2.2.4. Prepare Meetings

2.2.5. Conduct Meetings

2.2.6. Follow-up Meeting

2.3. COMPORTAMIENTO DESPUÉS DE LA COMPRA

2.3.1. Schedule Quality Review Meeting

2.3.2. Prepare for Quality Review Meeting

2.3.3. Conduct Quality Review Meeting

2.3.4. Follow-up Quality Review Meeting

3. LAS 5 P

3.1. PLAZA

3.1.1. Prepare for Project Closure Meeting

3.1.2. Conduct Project Closure Meeting

3.1.3. Follow Up Project Closure Meeting

3.2. PROMOCIÓN

3.3. PRODUCTO

3.4. POS VENTA