THE 3 APPROACHES TO RESEARCH

1. MIXED METHODS

1.1. combination of qualitative and quantitative

1.1.1. integrate the 2 forms of data

2. QUANTITATIVE

2.1. numbers rather than words

2.2. variables

2.3. variables

2.4. studies general aspects

2.5. statistical procedures

2.5.1. measures with instruments

3. CONSIDERATIONS TO CHOOSE QUALITATIVE OR QUANTITATIVE

3.1. theoretical approach

3.2. point of view

3.3. aims or objectives

3.4. interests or preferences

4. ASPECTS TO CHOOSE QUANTITATIVE

4.1. Large number of individuals

4.2. Predictive effects

4.3. To generalize

4.4. To work with other variables

5. ASPECTS TO CHOOSE QUALITATIVE

5.1. For small groups

5.2. Exploring in depth to get more detail and understanding

6. QUALITATIVE

6.1. words rather than numbers

6.2. it goes from particular to general things

6.3. flexible structure

6.4. Individual meaning

7. MYTHS ABOUT QUALITATIVE

7.1. it’s an easy option or quicker

7.2. it’s less scientific or published less easily

7.3. it is more time-consuming it needs more detail