Improve Campaign Management Process

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Improve Campaign Management Process por Mind Map: Improve Campaign Management Process

1. DETERMINE Digital Advertising channels & tactics

1.1. Google Sheet Campaign Target

1.2. Smart Spend Setup

2. Campaign Setup & Implementation

2.1. Facebook Ads

2.1.1. Lead Form Zappiar Setup

2.1.2. Bidding & Budget

2.1.3. Campaign Setup

2.1.3.1. Audience Target

2.1.3.2. Ads Copy writing

2.1.3.3. Ads Design

2.2. Google Ads

2.2.1. SEM Setup

2.2.2. Landing Page Creation

2.2.2.1. Landing Page Developing

2.2.2.2. Landing Page Design

2.2.3. Audience Target

2.2.4. Bidding & Budget

2.3. Other Channels

2.3.1. Landing Page Creation

2.3.2. Following Up

2.3.3. Ads Design

2.3.4. Ads Caption

2.3.5. Audience Target

2.4. Email Campaign

3. Client Brief

3.1. Analyse & Difine

3.2. Audience Profile & Customer Decision Journey

3.3. Define Ads Objective

4. Campaign Optimization

4.1. Facebook

4.1.1. Biding

4.1.2. Creative

4.1.2.1. Design

4.1.2.1.1. Video Ads

4.1.2.1.2. Single Image

4.1.2.1.3. Carousal

4.1.2.2. Caption

4.1.3. Daily Budget

4.1.4. New Target

4.2. Google Ads

4.3. Other Channel

4.3.1. Change ArtWork

4.3.2. Website White List

5. Data Analysis

5.1. CPL

5.1.1. Digital Platform Performance

5.1.2. Target Classify

5.1.2.1. Age

5.1.2.2. Gender

5.1.3. Mobile Device

5.1.4. Countries

5.1.5. Regions

5.1.6. Creative Type

5.1.7. Timing

5.1.7.1. Work Days

5.1.7.2. Holidays

5.2. Quality

5.2.1. Digital Platform Performance

5.2.2. Target Classify

5.2.2.1. Age

5.2.2.2. Gender

5.2.3. Mobile Device

5.2.4. Countries

5.2.5. Regions

5.2.6. Creative Type

5.2.7. Timing

5.2.7.1. Work Days

5.2.7.2. Holidays

5.2.8. Age

5.2.9. Gender

5.2.10. Work Days

5.2.11. Holidays

6. KPI'S Achieved

6.1. Actual VS. Targeting