The Fresh Connect
por Shannon Bourne
1. Idea #4
2. Marketing Ideas
2.1. Junior: Artist series for Instagram, videographer - bring others in to interview. Create Time-lapse video to show the creation.
2.2. Allison: Use TikTok to promote the event and document, behind the scenes aspect, progress, Interviewing artists, Bringing in old with new, who is your inspiration. Will still work for Instagram - use across platforms.
2.3. Alex: Chronicle feature (article or video), Interview DJ club and Hip Hop Club, BboyB, What they have learned. Connect to Aly's digital wall. Curtis Teena's former instructor - connection / Photo connection. WCRX, Frequency TV, SCER.
2.4. Meg: Connects to Knowledge-- build up to the event, Black Rising (all CCC people). Connection to Fashion?
2.4.1. Celeste: Graphic design ideas 1. logo StuCom office (stickers of logo) 2. Promo brochure 3. Poster (sponsors, lineup, event overview) 4. Recruitment poster/brochure Design feel: orange (fresh), visual elements related to hip-hop culture
2.5. Next Steps for Marketing: mood board for graphics, get in contact with people - learn about process to work with campus media, Interview series
3. Talent Ideas
3.1. Griffin: AEMMP Records - first priority on a talent submission form, marketing in return. Not exclusive, first pass at form. Coordinated effort in promotion, using logo, name recognition. Celebrates Columbia's community. Help create awareness for the brand. Fresh Connect branded compilation? Mostly hiphop - producers, MC. Home video showcase/ Frequency.
3.2. Ilani: Dance Department and Hip-Hop Club Collab. Dance Battle -
3.3. Sophia: Focus on skills. 3 Exhibition Battle - no winner, 1. breaking category, 2. MC category + DJ 3. graffiti showcase - theatre Dance center or Student Center that is streamed (see socially distanced VMAs) - Midway documentary
3.4. Next Steps for Talent: Research on acts/inventive new performances that connect to the philosophies. Aemmp records convos in class, honing in on how artist selection, Exhibition battle - connect to the theme. old school vs. new school.
4. WHAT WE KNOW
4.1. TFC is an annual celebration of hip-hop culture at Columbia, in Chicago, and beyond
4.2. Fulfill the Hip-Hop Studies 5 Core Pillars: Interdisciplinarity, Embodied Practice, History & Theory, Community Collaboration/The City of Chicago, Ethics/DEI
4.3. Series of mini events (in-person, virtual, passive)
4.3.1. 5 Elements of Hip-Hop (DJing, MCing, Graffiti, Breaking, Knowledge)
4.3.2. Mural in HAUS with BboyB
4.3.3. Kuumba Lynx Showcase
5. Production Ideas
5.1. Jana: breakdance battle livestreamed to Twitch -- donations to Kuumba Lynx (hosted at 623 or 1104 /The Event Lab)
5.2. Aly: Collaborative tagging wall - AWW "TBD: What does hip-hop mean to you?" During a specific time. Use the design for print later, preserved, used in some other way? Competition prior to the event. Create a give away (lanyard for staff, phone case, stickers). Incentive for the winner? Autographed prize (Chance?) to increase traffic. Drawing on the t-shirt? Digital download for Zoom background?
5.3. Sydeny: Each one, Teach one - partner with Chicago youth organization - live-streamed the last day. Kids Off the Block - educational program. Chance - Social Works. Smaller org focus - benefit from the attention. Impact Project. Connect it to history. Big orgs giving advice to smaller orgs. Old school/New School - connect to Knowledge. Good opportunity for the panel conversation. Sponsorship from businesses that tie into Educational Causes - Target on State street? Civic Media Program (Yonti) has contacts with Microsoft and Google. Library YouMedia (alum works for them).
5.4. Next Steps for Production: Make an outline of programming during the week. Look into locations for programming. Mural concept, artist assistants (timeline). Develop tagging wall further. Old School / New School partnership.
6. Fundraising Ideas
6.1. Peter/Shan/Jesenia: Tongue of Chicago - food sponsors - Chik-fi-la (popular and affordable), chicken sandwiches, easy to carry, $5/person, GOOD. They love fundraising opportunities. Think about black-owned business.
6.1.1. Next Steps for Fundraising: supplies (paint, brushes, artist stipends), online fundraising opportunities, food sponsors for talent with black owned business.