1. The one-word pitch
1.1. Define a unique characteristic through a word
1.1.1. One-word pitch and the galvanizing effect of its introduction
1.1.2. Demands discipline and forces clarity
1.2. Example: "Recuerdame" from the brand Gansito
1.2.1. This single commercial word is present in almost all Marinela Goose advertising and had its first appearances in the 1970s.
2. The question pitch
2.1. Implement the interrogative self-talk
2.2. Presented strong arguments as questions
2.2.1. If the underlying arguments are weak, presenting them in an interrogative manner has a negative effect. a negative effect
2.3. Example: Greta Thunberg's Speech 'Our future was sold'
2.3.1. Greta Thunberg tells MPs: 'Our future was sold'
2.3.2. She uses affirmations in questions throughout her speech
3. The rhyming pitch
3.1. Rhymes boost processing fluency due to our minds slice, dice, and make sense of stimuli
3.2. Rhyme can enhance reason
3.2.1. Taste great and go down easily
3.3. Including a rhyme can enhance your message to stick in their minds when they compare you and your competitors.
3.3.1. Pitches that rhyme are more sublime.
3.4. Example
4. The subject-line pitch
4.1. It’s a plea for someone’s attention and an invitation to engage
4.2. Factor decisions: utility and curiosity
4.2.1. They are powerful, but functioned independently of each other of each other
4.3. Along with utility and curiosity is a third principle: specificity
4.4. Example
4.4.1. Emails that advertise discounts, promotions or coupons arouse interest in users
5. The Twitter pitch
5.1. This style is clear, concise and fast
5.2. “Twitpitch” has become another important tool in everyone’s persuasion kit
5.2.1. The goal is to be interesting and convey information relevant.
5.3. Example
6. The Pixar pitch
6.1. Pixar's success
6.1.1. The foresight of Steve Jobs
6.1.2. The distribution and marketing
6.1.3. The meticulous attention to detail for which Pixar’s army of technical and artistic talent is renowned
6.1.4. The stories
6.2. New kind of pitch
6.2.1. Once upon a time
6.2.2. Every day
6.2.3. One day
6.2.4. Because of that
6.2.5. Until finally
6.3. Example: You can prepare any speech with these bases, it even helps to promote a good start to a story
6.3.1. Movies