1. Business Model Canvas
1.1. What is it?
1.1.1. Is a shared language that allows you to easily describe and manipulate business models to create new strategic alternatives. It is divided in 8 blocks (see image).
2. Business Model
2.1. What is it?
2.1.1. Is a model that describes how an organization creates, delivers, and captures value.
3. Red Ocean Strategy
3.1. What are they?
3.1.1. Industries already established and heavily contested.
3.2. Characteristics
3.2.1. Compete in an existing market, beat the competition and exploit an existing demand.
3.3. Advantages
3.3.1. Is easier to enter to the market.
3.4. Disadvantages
3.4.1. Hard to survive in the market.
3.5. Example
3.5.1. Blackberry Tablet
4. Blue Ocean Strategy
4.1. What are they?
4.1.1. Industries that rise on innovation, and create new products or services not yet in existence.
4.2. Characteristics
4.2.1. Create an uncontested market, make competition irrelevant and pursue new oportunities.
4.3. Advantages
4.3.1. Vast and limitless growth.
4.4. Disadvantages
4.4.1. It could be hard and risky enter to the market.
4.5. Actions To Create It
4.5.1. +Rise +Create -Reduce -Eliminate
4.6. Example
4.6.1. iPad
5. What is INNOVATION?
5.1. Process of making CHANGES to something established by introducing something new.
5.1.1. New node