1. Briefing
1.1. Objetivo
1.2. Contexto
1.2.1. Antecedentes
1.2.2. Audiencia
1.2.2.1. Interna
1.2.2.1.1. Departamento
1.2.2.1.2. Rango de edad promedio
1.2.2.1.3. Demographics
1.2.2.2. Externa
1.2.3. Pantalla
1.2.3.1. TV
1.2.3.2. Web
1.2.3.2.1. Vlog
1.2.3.2.2. Landing Page
1.2.3.2.3. Podcast
1.2.3.2.4. Streaming
1.2.3.2.5. Social Networks
1.2.3.3. In store / Waiting room
1.2.3.4. Laptop (One on one)
1.2.3.5. Mobile
1.2.3.6. Cinema
1.2.3.7. Conference
1.2.3.8. Meeting
1.2.3.9. DVD
1.2.4. Tipo de video
1.2.4.1. Customer Reference Videos
1.2.4.1.1. Video Customer Testimonials
1.2.4.1.2. Success Stories
1.2.4.1.3. Video Case Study
1.2.4.1.4. Man-in-the-street Interviews
1.2.4.1.5. Customer Presentations.
1.2.4.2. Product and Service Promotion
1.2.4.2.1. Product Presentations
1.2.4.2.2. Product Demonstrations
1.2.4.2.3. Product Reviews
1.2.4.2.4. Visual Stories
1.2.4.3. Corporate Video
1.2.4.3.1. Corporate Overview
1.2.4.3.2. Executive Presentations
1.2.4.3.3. Staff Presentations
1.2.4.3.4. Corporate facilities or equipment tour
1.2.4.3.5. Annual Report / Review
1.2.4.3.6. Video Signature and Video Introduction
1.2.4.3.7. Video White paper
1.2.4.4. Training and support video
1.2.4.4.1. Training
1.2.4.4.2. Overnight expert videos (Sales Support)
1.2.4.4.3. Just-in-time learning
1.2.4.5. Support
1.2.4.5.1. Post sale support and maintenance videos
1.2.4.5.2. Website FAQ Video
1.2.4.5.3. Live, two-way video
1.2.4.6. Internal Communications
1.2.4.6.1. Internal Communications
1.2.4.6.2. Event/Conference and Trade Show Communications.
1.2.4.6.3. Employee orientation
1.2.4.6.4. Health, Legal & Safety
1.2.4.7. Advertising , marketing and promotion
1.2.4.7.1. Commercials
1.2.4.7.2. Viral Video
1.2.4.7.3. Email Video
1.2.4.7.4. Infomercials
1.2.4.7.5. Content Marketing
1.2.4.7.6. Landing pages and micro sites
1.2.4.7.7. Interactive Video
1.2.4.7.8. Branded Entertainment and Sponsored Video
1.2.4.7.9. Behind the Scenes Video
1.2.4.7.10. Video Magazine
1.2.4.7.11. Market research, focus groups and polling
1.2.4.8. PR Support and Community Relations
1.2.4.8.1. Video Press Releases
1.2.4.8.2. PR Support Materials
1.2.4.8.3. Community Relations Video
1.2.4.8.4. Corporate Talk Show / Interviews
1.2.4.8.5. EPK (electronic press kit)
1.2.4.9. Event Video
1.2.4.9.1. Event Presentation video
1.2.4.9.2. Multicamera Livestream
1.2.4.9.3. Round table Sessions
1.2.4.9.4. Q&A Expert sessions.
1.2.4.10. Other Uses of Video
1.2.4.10.1. Recruitment Videos
1.2.4.10.2. VLOG
1.2.4.10.3. In Store Video
1.2.4.10.4. Company Lobby / Waiting Room Video
1.2.4.10.5. Mobile Video
1.3. Mensaje
1.3.1. Keypoints
1.3.2. Interlocutores
1.4. Mandatorios
1.4.1. Idioma
1.4.2. Budget
1.4.3. Tiempos
1.4.4. Guías de marca
2. Scripting
2.1. Estructura
2.2. Guión
2.3. Guión Técnico
2.4. Storyboard
2.5. Animatic
2.6. Desglose (inventario)
2.7. Cotización
2.8. Timetable
3. Pre-producción
4. Producción
4.1. Diseño Gráfico
4.2. Fotografía
4.3. Video
4.4. Audio
4.5. Animación
4.6. Programación
5. Post-producción
5.1. Edición
5.2. Montaje
5.3. Colorización
6. DeBrief
6.1. Calificar
6.1.1. Calidad
6.1.1.1. Cumplimiento de objetivos
6.1.1.2. Valores de producción
6.1.1.2.1. Historia
6.1.1.2.2. Guión
6.1.1.2.3. Dirección
6.1.1.2.4. Dirección de Fotografía
6.1.1.2.5. Dirección de Arte
6.1.1.2.6. Maquillaje
6.1.1.2.7. Vestuario
6.1.1.2.8. Producción
6.1.1.2.9. Edición
6.1.1.2.10. Animación
6.1.1.2.11. Audio
6.1.1.2.12. Locución
6.1.1.2.13. Música
6.1.1.2.14. Diseño Gráfico
6.1.2. Servicio
6.1.2.1. Cumplimiento
6.1.2.2. Tiempo de respuesta
6.1.2.3. Satisfacción del cliente
6.1.3. Precio